How do you market your nonfiction book after launch without turning social media into another full-time job?

Social media strategist Karlyn Ankrom joins Leslie Capps to talk about book marketing, social media for authors, personal branding, storytelling, and how to keep your book working for you long after launch day.

Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework. After years of working with authors and thought leaders, she saw a common problem: authors put enormous energy into writing and launching their books, but often aren't sure what comes next—or how to consistently market their expertise online.

In this episode of Powerful on Purpose, Karlyn shares a simple way to turn the content already inside your book into social media posts using her One Page, One Line, One Post method. We also talk about choosing the platforms where your actual audience spends time, creating a marketing strategy that fits you, and why your expertise should keep working even when you're not physically in the room.

We also get into storytelling in the age of AI—and why your lived experience, perspective and meaning are what make your content yours. If you're a nonfiction author overwhelmed by the idea of marketing your book, this conversation will help you simplify the process and start with the person who matters most: your reader.

🎁 Karlyn’s Free Gift: One Page, One Line, One Post
https://resources.ohsnapsocial.com/111

Subscribe to Powerful on Purpose for more conversations about writing, publishing, book marketing, and turning your expertise into a book that can make a bigger impact.

Chapters
00:00 Meet Karlyn Ankrom
01:25 Marketing after book launch
04:10 Know where readers are
05:45 One page, one line, one post
08:05 Make your expertise work harder
10:20 Find the right people
12:35 Your story deserves marketing
14:15 What AI can't replicate
17:15 Stop speaking to everyone
19:40 Simplify your book marketing
21:15 Karlyn’s free author resource

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