Women entrepreneurs are building businesses in an increasingly complicated online world—juggling social media platforms, subscriptions, technology, algorithms, content, and the constant pressure to keep up. Entrepreneur and tech founder Robin Sims-Allen believes there has to be a better way.

In this episode of Powerful on Purpose, Leslie Capps talks with Robin Sims-Allen, founder and CEO of Phoenix Marcus and founder and CEO of Total Her, about entrepreneurship, women in business, technology, AI, and her vision for creating a platform built by women, for women.

Robin's entrepreneurial instincts started early. At eight years old, she already knew she didn't want someone else defining what she would become. Years later, that same instinct—to look at what's already being done and ask, “Why are we doing it like this?”—continues to drive her work.

Robin shares the evolution of Total Her from a women-centered community into what she describes as a platform for the future of work and opportunity for women. Her vision includes helping women build and scale businesses, find opportunities, reduce the number of tools and subscriptions they need, and eventually use Her AI as a personalized business partner.

We also talk about why women entrepreneurs can become overwhelmed trying to make money across multiple platforms, why authenticity matters in business, and the power of listening to the people you're trying to serve before deciding what to build next.

Connect with Robin Sims-Allen:
Total Her: https://totalher.co
LinkedIn: https://www.linkedin.com/in/robinsimsallen/
Instagram: https://www.instagram.com/rsimsallen/

Subscribe to Powerful on Purpose for conversations with brilliant women using their expertise, stories, and purpose to build businesses and make a positive impact in the world.

Chapters
00:00 Meet Robin Sims-Allen
01:28 Creating her own path
03:00 Why Robin built Total Her
06:01 A new future for women
07:46 How Total Her works
12:23 Simplifying online business
14:37 AI as your business partner
17:01 Why women struggle to monetize
19:43 Innovation starts with problems
21:22 What's next for Total Her

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