How do you market your nonfiction book after launch without turning social media into another full-time job?

Social media strategist Karlyn Ankrom joins Leslie Capps to talk about book marketing, social media for authors, personal branding, storytelling, and how to keep your book working for you long after launch day.

Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework. After years of working with authors and thought leaders, she saw a common problem: authors put enormous energy into writing and launching their books, but often aren't sure what comes next—or how to consistently market their expertise online.

In this episode of Powerful on Purpose, Karlyn shares a simple way to turn the content already inside your book into social media posts using her One Page, One Line, One Post method. We also talk about choosing the platforms where your actual audience spends time, creating a marketing strategy that fits you, and why your expertise should keep working even when you're not physically in the room.

We also get into storytelling in the age of AI—and why your lived experience, perspective and meaning are what make your content yours. If you're a nonfiction author overwhelmed by the idea of marketing your book, this conversation will help you simplify the process and start with the person who matters most: your reader.

🎁 Karlyn’s Free Gift: One Page, One Line, One Post
https://resources.ohsnapsocial.com/111

Subscribe to Powerful on Purpose for more conversations about writing, publishing, book marketing, and turning your expertise into a book that can make a bigger impact.

Chapters
00:00 Meet Karlyn Ankrom
01:25 Marketing after book launch
04:10 Know where readers are
05:45 One page, one line, one post
08:05 Make your expertise work harder
10:20 Find the right people
12:35 Your story deserves marketing
14:15 What AI can't replicate
17:15 Stop speaking to everyone
19:40 Simplify your book marketing
21:15 Karlyn’s free author resource

#powerfulonpurposepodcast #bookmarketing #nonfictionauthors #authormarketing #socialmediamarketing

Why do so many women feel exhausted, anxious, overwhelmed or disconnected—even when they seem to be doing everything “right”?

Nurse, health coach and NLP practitioner Erika Muralidhar says the answer may require looking beyond surface-level health and paying attention to stress, the nervous system, beliefs, and what your body has been trying to tell you.

In this episode of Powerful on Purpose, Erika shares her own journey from traditional nursing into functional medicine, health coaching and NLP—and the personal health wake-up call that changed the way she thought about wellness.

After years of trying to do everything right, Erika found herself facing thyroid issues she'd worked hard to avoid. She asked her doctor for six months before starting medication and began looking more closely at her priorities, boundaries, stress and relationship with her own body. Six months later, she says her labs had returned to normal.

We talk about the connection between stress, cortisol, burnout, perfectionism and women's health, why many women have learned to equate productivity with worth, and what can happen when we stop overriding the signals our bodies are sending us.

Erika also shares why sustainable health requires more than food, exercise and sleep; how stress can show up physically; and one deceptively simple practice we can all use when overwhelm hits:
Pause.

🎁 Take Erika's free Hidden Stress Assessment: https://unmqav5v6xh.typeform.com/to/ydZcMHd9

Discover how you tend to respond under stress, the symptoms that may accompany that response, and strategies for releasing stress based on your pattern.

Connect with Erika Muralidhar:
Health E Wellness: https://www.healthebyerika.com/
F The Hustle Collective: https://fthehustlecollective.com/invitation?code=B7G8B3

Subscribe to Powerful on Purpose for conversations with women using their stories, expertise and purpose to create positive change.

Chapters
00:00 Meet Erika Muralidhar
02:30 When control becomes coping
06:15 Erika's health wake-up call
09:20 Beliefs we learn early
12:15 Connecting mind and body
15:10 Why surface-level health isn't enough
18:10 When your labs say “fine”
20:00 Stress, cortisol and women's health
23:15 Listen to what your body says
25:10 Discover your hidden stress response
26:20 The power of the pause

#powerfulonpurposepodcast #womenshealth #nervoussystem #burnoutrecovery #stressmanagement

How do you finish writing a nonfiction book? You need more than motivation or the advice to “just start writing.” You need a writing plan that works with the way YOU think, create, and work—and a clear deadline for getting your manuscript finished.

In this Author Journey episode of Powerful on Purpose, Leslie Capps shares Decision #4 of the Four Decisions Framework: How will you finish your book?

Once you know your reader, the promise you're making, and the structure that will get your reader there, there's still one critical decision left: How are you actually going to get the book finished?

You'll learn why someone else's perfect writing routine may be completely wrong for you, how to identify friction in your writing process without automatically blaming yourself for a lack of discipline, and why milestones and deadlines can turn “someday I'll write a book” into an actual plan.

Leslie also shares how she discovered that audio-to-text worked better with the way she processes ideas—and why experimenting with how you create can unlock your writing rather than forcing yourself into someone else's system.

The goal isn't to prove you're a “real writer.”

The goal is to finish the book.

Subscribe to Powerful on Purpose for more Author Journey episodes and behind-the-scenes conversations about writing and publishing a nonfiction book that makes an impact.

Chapters
00:00 Decision #4: Finish the book
01:00 “Just start writing” isn't a plan
02:20 Build your writing system
03:20 Write the way you think
04:45 Create a plan you’ll follow
05:45 Set realistic writing milestones
07:15 Find friction, not failure
08:35 Set a freaking deadline
10:00 Reverse-engineer your finish date
11:15 A plan isn't a prison
12:05 Get your book finished

#powerfulonpurposepodcast #nonfictionwriting #bookwriting #authorjourney #writingtips