You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one.

After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, this is your call to get focused, build systems, and step into the role your business truly needs; a clear, confident marketer with a plan to grow.

Key Takeaways

You’re Building a Business That Deserves Strategy and Structure - Online programs require the same strategy, branding, and budget as any other business.

Marketing Comes First - Your ability to attract, connect, and convert is more important than what’s inside your offer.

You Are the Product - People don’t just buy what you do, they buy into who you are and how you show up.

Visibility Is Non-Negotiable - From LinkedIn to live events, you need multiple lead sources working in the background.

Build the Right Team and Tech Stack - Without systems and support, your vision can’t scale.

Treat Gaps Like a Diagnosis - If marketing feels hard or unfamiliar, find the right guide to help you close the gap.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not.

I break down how boutique wellness brands and cash-based practices can lean into trends like authentic client testimonials, emotional transformation videos, and Meta ads that still get real ROI. I also share why TikTok Shop is perfect for supplement and product sales, and why you might need to rethink service-based offers on that platform. If you’ve been sleeping on connected TV or haven’t touched your email list in months, we’ve got work to do. This episode is speed-style, straight to the point, and packed with ideas that convert. Flag it. Re-listen to it. Take notes. And let’s move smart.

Key Takeaways

Proof Over Performance – UGC that feels real and conversational outperforms trendy, scripted content every time.

TikTok Shop Wins for Products – Selling supplements or wellness tools? TikTok Shop is where your audience is buying in 2025.

Connected TV for Local Clinics – Roku, Hulu, and YouTube TV ads are now powerful and surprisingly affordable ways to build local awareness.

Meta Ads Still Reign – Facebook and Instagram remain the highest-ROI platforms for lead gen, quizzes, webinars, and list-building.

Email Lists Are Gold – Your email list is still your most valuable digital asset. If you’re not using it, you’re leaving money on the table.

AI-Enhanced Funnels Work – Smart funnels using AI-generated video and voice are scaling client acquisition with minimal effort.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

You don’t have a pricing problem. You have an irresistibility problem.

In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes.

If you’ve ever launched a course, crossed your fingers, and heard crickets... this is for you. I’m giving you real talk and real strategies for repositioning your offer so it sells with confidence and clarity. Think of this as your crash course in low-ticket course rehab, Power Moves style.

Key Takeaways

Transformation over Information – Courses that sell focus on outcomes, not education. Think “Fix Your Fatigue” over “Hormone Mastery.”

Match the Buyer’s Awareness – Ditch the jargon. Speak to the pain your audience actually knows they have.

Create Irresistibility – If you wouldn’t spend $300 on it, neither will they. Make the promise juicy and the delivery seamless.

Build a Funnel, Not Just a Product – Your course isn’t enough. You need a lead-in, an upsell, and a marketing strategy that runs monthly.

Warming Up Cold Leads – Use quizzes, fast classes, and value-packed free offers to turn strangers into buyers.

Urgency and Consistency Sell – No one buys just because it’s there. Launch it. Email about it. Sell it every month like your business depends on it.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat.

I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that outdated Russell Brunson playbook, you might be doing more harm than good. I’m walking you through a better way to show up, teach, connect, and invite your audience to work with you without feeling like a pushy closer. You’ll hear how to structure your masterclass for impact, the one thing every healer must do to build credibility, and why your offer page might be silently killing your conversions.

If you’re tired of lackluster sign-ups and ready to lead with your magic, this one’s for you.

Key Takeaways

Healers Aren’t Closers – You don’t need to master high-pressure sales tactics to grow your practice; focus on teaching and connection instead.

Your Offer Isn’t Clear – A weak or confusing offer is one of the biggest reasons masterclasses don’t convert, even with good attendance.

Credibility First – Establishing your authority early in the presentation builds trust and justifies your price, especially for premium programs.

Pain Points Sell, Not Features – Speak to your audience’s real-life struggles in relatable language; that’s what makes your content stick.

The Replay Page Matters – Your sales page should double as the home for your replay and handle post-event conversions with ease.

Practice Makes Natural – If presenting doesn’t come naturally, rehearse like it’s a patient consult or have a team member handle the pricing talk.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable.

Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk on what’s broken, why it’s costing you money, and what to do instead.

This one’s short, spicy, and straight to the point. Let’s get into it.

Key Takeaways

No Marketing Plan – Hope is not a strategy. If it’s not written down, it doesn’t exist. Your growth needs a documented week-by-week marketing roadmap.

Get a Strategist – You can’t coach yourself. Stop being the doctor and the marketer. Hire someone who lives in the details and drives your growth plan.

Build a Team of Implementers – Strategy means nothing without execution. You need boots on the ground to run your ads, post content, and follow through.

Use AI as a Starting Point – Don’t sleep on free help. Tools like ChatGPT can help structure your marketing plan if you can’t afford an expert (yet).

Stop Winging It – Random acts of marketing won’t scale. Consistency wins. You need systems and predictability, not one-off launches or “just posting.”

Referrals Aren’t a Strategy – They’re a result. Treat your referral flow like any other lead source. Create a real plan to get more of them.

Where to Find Lauren

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

What if the real opportunity in your practice isn’t in learning more procedures, but in learning how to run a smarter business?

In this episode, I’m joined by my longtime friend and entrepreneurial badass Dr. Jonathan Theis. You’ll hear how he went from hands-on dentistry to leading multiple practices, building a full arch buying group, and launching a patient-focused credit repair solution designed to help private practice docs stay competitive in a fast-changing industry.

Dr. Theis isn’t just building businesses. He’s building movements. From live surgical training in Guatemala to a high-impact GPO for implant practices, this conversation is your crash course in how to play bigger, build smarter, and actually keep more of what you earn.

Key Takeaways

Full Arch Is the Future – Full mouth implants are booming, and the doctors who get the business side right are scaling fast.

Beyond the Chair – Real growth happens when you stop doing everything yourself and start thinking like an operator.

Buying Power for the Little Guy – Dr. Theis built a full arch GPO so private practice docs can access the pricing and perks of big groups.

Credit Rebuild Means More Conversions – His innovative tool helps declined patients rebuild credit and say yes to treatment.

Clinical Training Isn’t Enough – Knowing how to place implants doesn’t mean you know how to sell them. Business strategy matters.

Community That Converts – Inside his WhatsApp group, doctors are openly sharing what’s working and what’s not in full arch growth.

Where to Find Our Guest

Smart Arches Dental: https://smartarchesdental.com

Dr. Jonathan Theis on LinkedIn: https://www.linkedin.com/in/jonathan-theis-546a772a

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

What if the very thing you're running from — chronic illness, burnout, failure — could actually be the catalyst for your purpose?

In this raw and powerful episode, I sit down with my brilliant and resilient friend Sinclair Kennally, founder of Detox Nation, traditional naturopath, and root cause resolution expert. Sinclair is one of the fiercest health entrepreneurs I know. From living on five dollars a day and surviving debilitating chronic illness to building a business that impacts hundreds of thousands of lives, she’s a walking testimony of grit and healing.

We talk about everything: the messy early years, rebuilding her body and her business from scratch, and how she scaled a one-to-one practice into a movement that blends science, spirit, and community. This is for every health entrepreneur who’s ever felt behind, broken, or burned out. Sinclair is living proof that healing is possible, and that your mission can rise from your deepest pain.

Key Takeaways

Root Cause Healing is the Future – Getting to the source of chronic symptoms is the key to long-term transformation for both health and business.

Resilience is Built, Not Born – Sinclair's story proves that grit, not perfection, is what leads to impact.

Your Illness Might Be Your Invitation – Health crises often carry the wisdom and clarity we need to pivot and lead with purpose.

You Can't Scale From an Empty Cup – Ignoring your health will keep your business stuck. Healing yourself is the ultimate business strategy.

Group Programs Start with One-on-One Mastery – Sinclair built Detox Nation by mastering her clinical method first, then scaling with intention.

Authenticity Cuts Through the Noise – The most magnetic marketing is real, clear, and focused on helping just one person take the next step.

Where to Find Our Guest

Sinclair Kennally’s Website: https://detoxnation.com

Sinclair Kennally on Instagram: https://www.instagram.com/sinclairkennally

Sinclair Kennally on Facebook: https://www.facebook.com/DetoxRejuveNation

Sinclair Kennally on YouTube: https://www.youtube.com/@detoxrejuvenation6134

Sinclair Kennally on LinkedIn: https://www.linkedin.com/in/sinclair-k-4777661a1/

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection?

In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No hacks, no fluff, just heart, alignment, and intention.

We get into why offline marketing still matters, especially for health entrepreneurs, and how local events, meaningful collaborations, and strategic visibility can unlock doors that digital ads just can’t. If you’ve ever felt like the best-kept secret in your industry, this one’s for you.

Key Takeaways

Offline Marketing Still Works – Real talk: in-person connection creates unmatched trust and energy you can’t replicate online.

Build Before You Broadcast – Michelle grew her network through years of consistent connection, not overnight virality.

Events as Lead Magnets – From co-working spaces to coffee shops, local events can be your fastest path to qualified referrals.

Stop Being the Best-Kept Secret – Practitioners with incredible gifts often struggle to be seen. Visibility is a skill you must learn.

Lead with Value, Not Ego – Giving before asking is what builds real community and trust in holistic health spaces.

Create Your Own Collective – Don’t wait to be invited. Host your own dinners, roundtables, or pop-ups and lead the conversation.

Where to Find Our Guest

Michelle Fletcher’s Website: https://www.theholisticbusinessnetwork.com/

Michelle Fletcher on Instagram: https://www.instagram.com/healthcoachmich/

Michelle Fletcher on LinkedIn: https://www.linkedin.com/in/michellefletcher/

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/