
It’s Not the Price: Why Your $297 Health Course Isn’t Selling
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You don’t have a pricing problem. You have an irresistibility problem.
In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes.
If you’ve ever launched a course, crossed your fingers, and heard crickets... this is for you. I’m giving you real talk and real strategies for repositioning your offer so it sells with confidence and clarity. Think of this as your crash course in low-ticket course rehab, Power Moves style.
Key Takeaways
Transformation over Information – Courses that sell focus on outcomes, not education. Think “Fix Your Fatigue” over “Hormone Mastery.”
Match the Buyer’s Awareness – Ditch the jargon. Speak to the pain your audience actually knows they have.
Create Irresistibility – If you wouldn’t spend $300 on it, neither will they. Make the promise juicy and the delivery seamless.
Build a Funnel, Not Just a Product – Your course isn’t enough. You need a lead-in, an upsell, and a marketing strategy that runs monthly.
Warming Up Cold Leads – Use quizzes, fast classes, and value-packed free offers to turn strangers into buyers.
Urgency and Consistency Sell – No one buys just because it’s there. Launch it. Email about it. Sell it every month like your business depends on it.
Links & Resources
Download the FREE Power Moves Playbook
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