Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.

What You'll Learn:

• The single most important thing you need before starting any podcast
• Why vanity metrics are destroying most business podcasts
• How to deliver content your audience needs, not just what they want
• The real difference between speaking on stages and podcasting for business
• Why consistency beats popularity every single time
• Whether joining a podcast network is worth it (and the trade-offs involved)
• How to know if podcasting actually deserves a place in your business strategy

Guest Links:

• Christopher's email: christopher@sunnysidelaw.com
• The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and learn the surprising way Reed's clients finally recognised his true expertise after months of ignored newsletters.

• Why Reed's podcast generated zero external leads but became his top marketing channel
• How existing clients suddenly started buying additional services after hearing his podcast
• The "networking exercise" approach that beats traditional podcast metrics
• How to integrate podcast content into newsletters and social media for maximum impact
• Why video snippets and authentic conversations build authority that emails can't match
• The mindset shift that transforms podcasting from lead generation tool to relationship builder
• Real-world results from helping clients replicate this unconventional approach

Guest Links:

• Market Surge: https://marketsurge.io/
• Reed's email: reed@marketsurge.io

Podjunction Ecosystem:

• https://podjunction.com/

Think starting a podcast is just talking into a microphone? Dave Jackson from the School of Podcasting reveals why that mindset kills most business podcasts before they even get started. With over 20 years of podcasting experience and thousands of successful launches under his belt, Dave shares the brutal truths about what separates podcasters who stick around from those who fade away. From the hidden time costs that shock new podcasters to the monetisation mistakes that keep creators broke, this conversation will change how you think about podcasting as a business tool. If you're considering a podcast for your business or wondering why yours isn't growing, Dave's insights could save you months of frustration.

Guest Links:

• School of Podcasting: https://schoolofpodcasting.com/
• Dave's FREE podcasting checklist: https://schoolofpodcasting.com/podcast-launch-checklist/

Podjunction Ecosystem:

• Podjunction Home: https://podjunction.com/

Scott McInnis spills the tea on how his podcast, Building Better Cultures, has been a game-changer for his business. He shares a hilarious moment when a potential speaking gig came directly from a listener who fell in love with his show. It’s all about keeping it real and human, with Scott emphasizing that people, not organizations, are the heart of change. We dive into the nitty-gritty of how prepping guests can make them shine brighter than a freshly polished trophy. Plus, Scott's got some juicy insights on how he’s evolved his approach to podcasting over the years, making it not just a fun side gig but a powerful tool for connecting and growing his brand. Buckle up, because this episode is packed with laughs, wisdom, and a sprinkle of biscuit-eating charm!

Links referenced in this episode:

• iscot
• inspiringchange.ie

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Today, we're diving into the wild world of podcasting with the one and only Brett Curry! He's the CEO of OMG Commerce and the host of the E Commerce Evolution podcast, and he's here to spill the beans on why podcasting is like the secret sauce for growing your brand.

Spoiler alert: it’s not just about the audience; it’s about building trust, creating connections, and having a blast while doing it! We’ll chat about how Brett juggles running an agency and a podcast, the ups and downs he’s faced, and why sometimes he feels like quitting – but then gets that sweet reminder that people love his show!

So grab your headphones, kick back, and let’s get into all the giggles, insights, and a dash of chaos that comes with podcasting!

Links referenced in this episode:

• omgcommerce.com
• brettcurry.com

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Every successful entrepreneur has a backstory filled with some kind of trauma, and today we’re diving into how that can be turned into rocket fuel for business growth! I'm chatting with Roger Martin, the co-founder of Rockbox Fitness and Beam Light Sauna, who’s a total powerhouse in the franchise world. He’s been on a wild journey from corporate America to entrepreneurship, and he’s here to share how podcasting has helped him connect with his audience and build his brand. We’re gonna talk about everything from the ups and downs of running a business to how personal experiences shape our paths to success. So grab your favorite snack, kick back, and let’s get this party started!

Links referenced in this episode:

• thrive more with roger martin
• real roger martin
• thrivemorebrands.com

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Joy is the name of the game in this episode, folks! We chat with Larry Sprung, the mastermind behind Mitlin Financial and the Mitlin Money Mindset podcast. Larry spills the beans on how focusing on joy has supercharged their business and podcasting journey. We dive into the heart of financial planning and discover that it’s all about using those dollars to create joy and happiness in our lives. Plus, Larry shares some hilarious stories and nuggets of wisdom that’ll have you thinking about your own path to joy. So, buckle up for a fun ride full of laughs and great insights—let’s get this joy train rolling!

Links referenced in this episode:

• mitlinmoneymindset.com
• linkedin.com/in/lawrence-sprung

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/