In this final episode of The Podcast Rethink, Sadaf Beynon explores why so much of the podcasting advice online doesn’t work — and what actually does when your goal is to build meaningful authority and long-term business growth.

Drawing from conversations with past guests and lessons learned behind the mic, Sadaf covers:

• Why chasing numbers can sabotage genuine success
• The truth about sponsorships and monetisation
• Why social media isn’t the growth engine you think it is
• The three principles that make a podcast truly work: Focus, Consistency, and Connection
• What to measure when you care about real ROI

Takeaway Challenge:

• 🎧 If you’re starting: record three honest solo episodes about something you care about.
• 🎙️ If you’re a few months in: review your last five episodes — did they serve your audience or just fill airtime?
• 📈 If you’re established: trace one client or collaboration back to your podcast. That’s your ROI.

Podcasting might not be the fastest route to success — but it might just be the most meaningful.

Mentioned Guests:

• Matt Edmundson (The eCommerce Podcast)
• Michelle Thames (Social Media Decoded)
• Norm Farrar (Lunch with Norm)
• Scott McInnes (The Inspiring Change Podcast)

Connect with Sadaf:

LinkedIn → https://www.linkedin.com/in/sadafbeynon/

Website → https://www.podjunction.com

Most podcasters still measure success by the wrong numbers — downloads, likes, and vanity metrics that look impressive but don’t move the business forward.

In this episode, Sadaf Beynon shares what she’s learned from business leaders who use podcasting strategically — focusing on three KPIs that actually reflect real ROI:

Podcasting is one of the most effective networking tools available.

Kevin Bupp (Real Estate Investing for Cashflow) calls it a “door to genuine relationships” that often lead to clients and collaborations.

Consistency builds credibility. Michelle Thames’ solo episodes led to consulting opportunities — proof that showing up with valuable insight creates authority and business growth.

True engagement isn’t likes or downloads; it’s when people stay, listen, and come back. As Gary Arndt (Everything Everywhere Daily) says, “The right 200 downloads beat 2,000 every time.”

The best podcasters don’t chase numbers — they build trust, consistency, and connection.

Your challenge:

Write down three real wins your podcast created this month — one relationship, one opportunity, and one reminder of your impact. That’s your real ROI.

Most podcasting advice says, “Get guests to grow faster.”

But what if the fastest way to build authority and connection … is to start solo?

In this episode, Sadaf Beynon explores why solo episodes aren’t just a fallback option — they’re a foundation for clarity, confidence, and credibility.

You’ll hear:

• How “guest-heavy” podcasts can unintentionally hold you back
• Why solo episodes are your best tool for learning, experimenting, and leading with authenticity
• How successful hosts like Amy Porterfield, George Bryant, and Randy Molland used solo formats to build trust before bringing in guests
• What you can do this week to build confidence in your own voice

This is your reminder that your podcast doesn’t just need more guests — it needs more of you.

👉 Connect with Sadaf on LinkedIn or visit podjunctionpodcast.com for resources, insights, and upcoming episodes.