Two business owners have been podcasting consistently, getting lovely feedback from listeners, and wondering why their podcasts aren't bringing in clients.

Both think they need more downloads.

But when you look beyond the numbers, there are two very different things worth investigating.

In this episode, I take you through two illustrative scenarios involving established service-based business owners whose podcasts aren't bringing in the enquiries they'd hoped for.

We'll look at why one might need to rethink what she's talking about, while the other's podcast might be doing its job perfectly well, with the problem sitting somewhere else in the journey from listener to client.

Because if you've been wondering whether you need more listeners, different topics or better calls to action, there's a question worth asking before you change anything else:

How do you know that's what's getting in the way?

That's exactly what my Decision Gap Diagnostic is designed to investigate. I examine how your podcast connects to your business, your offer, your buyer and the decisions your listeners need to make before they're ready to work with you.

Apply for a Decision Gap Diagnostic

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You've lost count of how many times you've gone through your podcast, trying to work out why it isn't bringing you clients. You've looked at your episode titles, rewritten your descriptions, checked your podcast analytics and changed your calls to action. But people still aren't reaching out to work with you, and you're starting to wonder what else you need to fix.

In this episode, we're looking at why you can't always work out what's stopping your podcast from bringing you clients by examining the podcast itself. You'll learn why downloads, episode content and calls to action only tell you part of the story, and why the answer might sit in your offer, your positioning or what happens after someone listens.

Just because the podcast is where you can see the symptom doesn't mean it's where you'll find the cause.

If you're starting to wonder whether the problem is actually in your podcast or somewhere else in your business, that's what I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, your buyer and your offer to work out where the listener-to-client journey is breaking down.

If you'd like me to investigate that for your podcast, you can find the details here.

RELATED EPISODES

→ What Role Is Your Podcast Actually Playing in Your Business? [Episode 4]

→ Before You Fix Your Podcast, Make Sure You're Solving the Right Problem [Episode 10]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

Your podcast isn’t bringing in the enquiries, clients or sales you expected. So you think, "maybe I need more listeners, stronger calls to action or better promotion." But how do you know that's actually the problem?

In this episode, we look at why knowing your podcast isn't generating the business results you want doesn't tell you what's causing the problem. You'll learn how to distinguish what you've actually observed from what you've assumed, and why understanding where listeners are getting stuck matters more than jumping straight to another strategy.

Your podcast not converting is a symptom. It's not a diagnosis.

If you've got a theory about why your podcast isn't bringing you clients, but you're not sure what evidence supports it, that's exactly what we investigate inside the Decision Gap Diagnostic. We look at your podcast alongside your business, buyers and offer to identify where the disconnect is happening and what makes sense to address next.

If you're ready to stop guessing which part of your podcast needs fixing, apply for a diagnostic.

>> EPISODE MENTIONS AND LINKS

The Enquiry Isn't The First Decision: How Podcast Listeners Become Clients [Ep 206]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

For a lot of experts and founders, episode planning looks like making a list of things you don't want to forget to say. But the order you want to say things isn't necessarily the order your listener needs to hear them.

In this episode, we're looking at why structuring your podcast around talking points can leave listeners to make important connections for themselves, even when the content is genuinely useful. You'll learn how to plan around what your listener needs to understand next, so your episodes help her see her problem differently, reach a conclusion or make a decision she couldn't make when she pressed play.

The structure isn't just the order of your talking points. It's the order your listener needs to hear them.

If your listeners enjoy your episodes, find them useful and keep coming back, but that engagement isn't translating into business results, it's worth investigating where the disconnect is happening. Inside the Decision Gap Diagnostic, I look at your podcast in the context of your business, your buyer and your offer to identify what's getting in the way, whether that's missing connections in your content or something else entirely.

Apply for a Decision Gap Diagnostic

>> EPISODE MENTIONS AND LINKS

• Every Podcast Episode Needs One Job. Here's How to Find It [Episode 208]
• Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You want your podcast episodes to build trust, showcase your expertise, handle objections, nurture listeners and make sales. So you squeeze seventeen things into one episode without deciding what that episode actually needs to accomplish.

In this episode, we're looking at why every podcast episode needs one clear job: helping your listener understand, believe or recognise something that moves her closer to a decision. You'll learn how defining that job before you plan your content gives you a filter for what belongs in the episode, what doesn't, and what might be better saved for another conversation.

Clarity doesn't come from saying everything. It comes from knowing what this episode needs to accomplish.

If you're not sure what decisions your podcast is helping listeners make, or where they might be getting stuck between listening and becoming ready to work with you, that's something I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, buyers and offer to understand where the disconnect is happening and what needs attention.

Apply for a Decision Gap Diagnostic

>> EPISODE MENTIONS AND LINKS

• Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207]
• How to Structure a Podcast Episode Around Your Listener [Episode 209]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You've been podcasting for a while, and coming up with new episode ideas is getting harder. Not because you've run out of things to say, but because every new idea sounds like something you've already recorded.

In this episode, we're looking at why your next podcast episode should start with a moment in your listener's world, not a topic on your content calendar. You'll learn how the same topic can serve completely different listener needs, and why understanding what's happening before someone starts searching for answers can help you create episodes that feel more relevant to the people you want to reach.

Topics describe the information people consume. Moments explain why they're looking in the first place.

If this episode has made you realise you've been planning around topics rather than the situations your ideal clients are actually navigating, the next question is whether your podcast is having the conversations they need. Inside the Decision Gap Diagnostic, I investigate your podcast alongside your business, buyers and offer to understand whether your content is meeting people where they are and where the disconnect might be happening.

Learn more and apply for a podcast diagnostic

>> EPISODE MENTIONS AND LINKS

• The Invisible Decisions People Make Before They Enquire [Episode 206]
• Every Podcast Episode Needs One Job. Here's How to Find It [Episode 208]
• Simple SEO and Marketing Podcast

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You want your podcast to turn listeners into enquiries, clients and sales. But what if the decision to work with you happens long before someone ever enquires?

In this episode, we're looking at the invisible decisions listeners make as they move from discovering your podcast to becoming ready to work with you. You'll learn why an enquiry is often the result of weeks or months of smaller decisions, and why your content needs to support what listeners are trying to understand, question or believe along the way, rather than focusing only on getting them to take action.

The enquiry isn't the first decision. It's just the first decision you get to witness.

If you're not sure what's happening between someone listening to your podcast and becoming ready to work with you, that's what I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, buyers and offer to understand which decisions your content is helping listeners make, where they might be getting stuck and what needs attention.

Apply for a Decision Gap Diagnostic

>> EPISODE MENTIONS AND LINKS

• What Actually Makes Podcast Listeners Ready to Become Clients? [Episode 205]
• Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You've been consistently showing up on your podcast, creating genuinely useful content and hearing lovely feedback from listeners. But you're still wondering why all that effort isn't translating into more conversations or enquiries from the right people.

In this episode, we're looking at how podcasts help listeners become more certain over time, and why that matters when you want your content to contribute to your business. You'll learn why providing more information isn't necessarily what moves someone closer to working with you, and how reducing uncertainty can make the next decision feel easier.

Your podcast isn't just helping people make decisions. It's helping them become certain enough to make them.

If you're not sure what role your podcast is playing in helping the right listeners become ready to work with you, that's something I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, buyers and offer to understand where listeners might be getting stuck, what uncertainty your content may not be addressing and what makes sense to change.

Apply for a Diagnostic

>>EPISODE MENTIONS AND LINKS

• Your Podcast Has A Role. Do You Know What It Is? [Ep 202]
• What Actually Makes Podcast Listeners Ready to Become Clients? [Episode 205]
• Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.