Two business owners have been podcasting consistently, getting lovely feedback from listeners, and wondering why their podcasts aren't bringing in clients.

Both think they need more downloads.

But when you look beyond the numbers, there are two very different things worth investigating.

In this episode, I take you through two illustrative scenarios involving established service-based business owners whose podcasts aren't bringing in the enquiries they'd hoped for.

We'll look at why one might need to rethink what she's talking about, while the other's podcast might be doing its job perfectly well, with the problem sitting somewhere else in the journey from listener to client.

Because if you've been wondering whether you need more listeners, different topics or better calls to action, there's a question worth asking before you change anything else:

How do you know that's what's getting in the way?

That's exactly what my Decision Gap Diagnostic is designed to investigate. I examine how your podcast connects to your business, your offer, your buyer and the decisions your listeners need to make before they're ready to work with you.

Apply for a Decision Gap Diagnostic

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.