Two business owners have been podcasting consistently, getting lovely feedback from listeners, and wondering why their podcasts aren't bringing in clients.

Both think they need more downloads.

But when you look beyond the numbers, there are two very different things worth investigating.

In this episode, I take you through two illustrative scenarios involving established service-based business owners whose podcasts aren't bringing in the enquiries they'd hoped for.

We'll look at why one might need to rethink what she's talking about, while the other's podcast might be doing its job perfectly well, with the problem sitting somewhere else in the journey from listener to client.

Because if you've been wondering whether you need more listeners, different topics or better calls to action, there's a question worth asking before you change anything else:

How do you know that's what's getting in the way?

That's exactly what my Decision Gap Diagnostic is designed to investigate. I examine how your podcast connects to your business, your offer, your buyer and the decisions your listeners need to make before they're ready to work with you.

Apply for a Decision Gap Diagnostic

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

You've lost count of how many times you've gone through your podcast, trying to work out why it isn't bringing you clients. You've looked at your episode titles, rewritten your descriptions, checked your podcast analytics and changed your calls to action. But people still aren't reaching out to work with you, and you're starting to wonder what else you need to fix.

In this episode, we're looking at why you can't always work out what's stopping your podcast from bringing you clients by examining the podcast itself. You'll learn why downloads, episode content and calls to action only tell you part of the story, and why the answer might sit in your offer, your positioning or what happens after someone listens.

Just because the podcast is where you can see the symptom doesn't mean it's where you'll find the cause.

If you're starting to wonder whether the problem is actually in your podcast or somewhere else in your business, that's what I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, your buyer and your offer to work out where the listener-to-client journey is breaking down.

If you'd like me to investigate that for your podcast, you can find the details here.

RELATED EPISODES

→ What Role Is Your Podcast Actually Playing in Your Business? [Episode 4]

→ Before You Fix Your Podcast, Make Sure You're Solving the Right Problem [Episode 10]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.

Your podcast isn’t bringing in the enquiries, clients or sales you expected. So you think, "maybe I need more listeners, stronger calls to action or better promotion." But how do you know that's actually the problem?

In this episode, we look at why knowing your podcast isn't generating the business results you want doesn't tell you what's causing the problem. You'll learn how to distinguish what you've actually observed from what you've assumed, and why understanding where listeners are getting stuck matters more than jumping straight to another strategy.

Your podcast not converting is a symptom. It's not a diagnosis.

If you've got a theory about why your podcast isn't bringing you clients, but you're not sure what evidence supports it, that's exactly what we investigate inside the Decision Gap Diagnostic. We look at your podcast alongside your business, buyers and offer to identify where the disconnect is happening and what makes sense to address next.

If you're ready to stop guessing which part of your podcast needs fixing, apply for a diagnostic.

>> EPISODE MENTIONS AND LINKS

The Enquiry Isn't The First Decision: How Podcast Listeners Become Clients [Ep 206]

WHERE TO GO FROM HERE

Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.

Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.

Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!

Explore the website or find me on Threads

Thanks for listening to the show 🙏🏽

If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.