『Podcast PhD』のカバーアート

Podcast PhD

著者： Larry Roberts Marc Ronick
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  • サマリー

  • Podcasting is quickly becoming a powerhouse for communicating on a mass scale, helping creators across the globe spread messages, education, and entertainment to engaged audiences. But with buzzwords and acronyms flying around–like RSS and metadata and does anyone actually know the difference between a condenser and a dynamic mic?–it can be easy to assume podcasting is out of the question for anyone that isn’t a technical genius. It shouldn’t be. Hosted by podcast producers Marc Ronick and Larry Roberts, Podcast Ph.D. is the everybody guide to podcasting. Whether you’re looking to launch a new show and need help choosing your software and equipment or you’re five seasons in and want tips to grow your audience, head back to AV school with hosts who are passionate–not pretentious–about growing great podcasts. By covering the basics, discussing best practices, and sharing expert insights for all levels of creators and editors, Podcast Ph.D. is proving that anyone can be a podcaster. Leave the jargon behind and join the talking heads who have made all the mistakes, learned from experience, and are giving you permission to do the same. It’s time to earn that Ph.D. In their natural, laid-back style, Marc and Larry will be covering the topics you want to learn about in a way that is easy to not only understand, but to begin implementing on your own right away: What microphones and cameras should you be buying? How do you piece together a great episode without overediting? How can you grow an audience? How can you monetize and quit your day job? Whatever your questions and whatever your experience level, this show will teach you how to take the step that’s next in your personal podcasting journey. Meet your professors: With over 16 years of podcasting experience, Marc Ronick provides a unique perspective and understanding of podcasting, the podcast industry, and podcast audiences. His most recent podcast, The Marc & Lowell Show ran for over 10 years with well over 1 million downloads and growing. Podcasting is his passion and there is nothing more exciting to Marc than empowering a podcaster to go from a vision to reality. A high-energy and charismatic speaker, podcaster, best-selling author, and international top-rated course creator with over 1500 students in 51 countries, Larry Roberts has become one of the most sought-after podcast consultants and content creators in the industry. Recently named to Podcast Magazine’s 40 over 40 in Podcasting, Larry is also the editor-in-chief of one of the largest podcast industry newsletters, The Podfest Messenger. Regularly participating in industry panels, appearing on other podcasts and speaking at industry events across the country, Larry specializes in all things podcast.Find transcripts, show notes, bonus content, and more at podcastphd.pro.
    © 2023 Podcast PhD
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エピソード
  • The Podcasting Secret to Growing Your Audience and Conversions

    The Podcasting Secret to Growing Your Audience and Conversions
    2023/02/15

    In our season finale, we discuss the benefits of incorporating a call-to-action (CTA) into your podcast episodes. A CTA is a request to your listeners, asking them to visit your website, rate and review your show, subscribe, email you, etc. We'll explore ways to manage these requests in a way that won't overwhelm your listeners or cause them to tune out or bail on your show altogether.

    We'll dive into the different types of actions you can call out and offer suggestions for incorporating them into your episodes. We'll also address the challenges surrounding reviews and ratings, not just for podcast hosts, but for listeners as well. To help solve these issues, we'll suggest a few tools that you may find useful.

    Mentioned in this episode:
    Robert Chaldini Influence, The Psychology of Persuasion
    podpage.com

    TIMELINE:

    0:00 - Introduction to the show and the first CTA (leave a review, subscribe, give a rating, go to the website, give email and download a free gift)
    0:59 - Discussion on the plural form of "Call to Action"
    1:51 - Definition of a CTA
    3:00 - the effectiveness of CTAs
    4:03 - the importance of subscribing to the podcast
    5:27 - Discussion on "Subscribe, rate and review" 
    7:05 - Sending people to your website and having a specific goal in mind
    8:11 - Discussion on the value of ratings and reviews for social proof
    10:15 - Difficulty in finding & leaving reviews on some podcast apps
    14:41 - The "right" time to do the call to action
    17:02 - Teasing your last question before doing call to action
    18:18 - Strategic application and structure of the CTA
    18:52 - Final thoughts


    To learn more about Larry Roberts & Marc Ronick, visit our websites:
    podcastphd.pro
    readilyrandom.com
    ironickmedia.com
    Join our Clubhouse community
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    19 分
  • Ready to Launch?

    Ready to Launch?
    2023/02/08

    Everyone has to start somewhere. How do you decide when your podcast is ready to be launched to the world? In this episode, we’ll explain why we delayed our original launch date and some of the ways that we help podcasters prepare for a strong debut.

    We’ll discuss ideas to help promote your show ahead of the launch date, how many episodes you want to have built up in your bank, how to know if it’s okay to “start messy” and when you might need to hold your horses and wait until you’ve got all your ducks in a row. 

    No matter what animals might be holding you back, we’ll reveal some of the best practices that'll help you be strategic with your launch.


    To learn more about Larry Roberts & Marc Ronick, visit our websites:
    podcastphd.pro
    readilyrandom.com
    ironickmedia.com
    Join our Clubhouse community
    続きを読む 一部表示
    21 分
  • The Business of Entertainment Podcasting: What You Need to Know

    The Business of Entertainment Podcasting: What You Need to Know
    2023/02/01

    On today's episode, we're diving into a topic that is near and dear to our hearts – growing an entertainment-style podcast. Whether you're a host of comedy, true crime, or any other form of entertainment podcast, we're here to help you take your podcast to the next level. From the beginning, we both started our podcasting careers with entertainment-focused shows and we know what it's like to struggle to grow and find success. But we also learned a lot along the way and we're here to share those lessons with you. So sit back, relax, and let's talk about how to grow your show!


    To learn more about Larry Roberts & Marc Ronick, visit our websites:
    podcastphd.pro
    readilyrandom.com
    ironickmedia.com
    Join our Clubhouse community
    続きを読む 一部表示
    26 分

あらすじ・解説

Podcasting is quickly becoming a powerhouse for communicating on a mass scale, helping creators across the globe spread messages, education, and entertainment to engaged audiences. But with buzzwords and acronyms flying around–like RSS and metadata and does anyone actually know the difference between a condenser and a dynamic mic?–it can be easy to assume podcasting is out of the question for anyone that isn’t a technical genius. It shouldn’t be. Hosted by podcast producers Marc Ronick and Larry Roberts, Podcast Ph.D. is the everybody guide to podcasting. Whether you’re looking to launch a new show and need help choosing your software and equipment or you’re five seasons in and want tips to grow your audience, head back to AV school with hosts who are passionate–not pretentious–about growing great podcasts. By covering the basics, discussing best practices, and sharing expert insights for all levels of creators and editors, Podcast Ph.D. is proving that anyone can be a podcaster. Leave the jargon behind and join the talking heads who have made all the mistakes, learned from experience, and are giving you permission to do the same. It’s time to earn that Ph.D. In their natural, laid-back style, Marc and Larry will be covering the topics you want to learn about in a way that is easy to not only understand, but to begin implementing on your own right away: What microphones and cameras should you be buying? How do you piece together a great episode without overediting? How can you grow an audience? How can you monetize and quit your day job? Whatever your questions and whatever your experience level, this show will teach you how to take the step that’s next in your personal podcasting journey. Meet your professors: With over 16 years of podcasting experience, Marc Ronick provides a unique perspective and understanding of podcasting, the podcast industry, and podcast audiences. His most recent podcast, The Marc & Lowell Show ran for over 10 years with well over 1 million downloads and growing. Podcasting is his passion and there is nothing more exciting to Marc than empowering a podcaster to go from a vision to reality. A high-energy and charismatic speaker, podcaster, best-selling author, and international top-rated course creator with over 1500 students in 51 countries, Larry Roberts has become one of the most sought-after podcast consultants and content creators in the industry. Recently named to Podcast Magazine’s 40 over 40 in Podcasting, Larry is also the editor-in-chief of one of the largest podcast industry newsletters, The Podfest Messenger. Regularly participating in industry panels, appearing on other podcasts and speaking at industry events across the country, Larry specializes in all things podcast.Find transcripts, show notes, bonus content, and more at podcastphd.pro.
© 2023 Podcast PhD
リーダーシップ マーケティング 経済学
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