Episode 82 - Value Delivered to Clients - How What We Do As Podcast Editors and Support Teams That Helps Podcasters

Adding Podcast Coaching to podcast editing and support services brings multiple high-value features and benefits for clients, making the offering far more comprehensive and transformative than editing alone

• Higher Quality Productions
• Podcasts sound and feel polished, organized, and professional thanks to personalized coaching paired with editing expertise.
• Sustainable Podcast Success
• Coaches help clients avoid common pitfalls—like podfade or stagnation—by building routines, offering accountability, and refining each stage of the process.
• Personal and Creative Growth
• Clients gain new technical, creative, and marketing skills with every session, supporting both their podcast and broader professional journey.
• Listener-Centric Content
• Through audience analysis and critique, clients consistently deliver content their listeners love, keeping engagement and growth strong.
• Peace of Mind and Support
• Creators know they're not alone; they have technical partners, creative allies, and trusted advisors, making the podcasting experience less overwhelming and more rewarding.

Combining podcast coaching with editing and support services transforms the offering into a full-spectrum solution—guiding, developing, and inspiring creators at every step

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

https://www.captivate.fm/signup?ref=zwmxowy

Episode 81 - Benefits of a Monthly Retainer with Roll Over Credits vs. Hourly Rate

Implementing roll over credits for podcast editing and support services (instead of having credits expire monthly) enhances flexibility, but setting smart limits and policies is crucial for sustainability and client experience.

Predictable Budgeting:

Clients know their monthly costs upfront, eliminating anxiety around fluctuating editing bills and surprise charges.

Increased Flexibility:

Roll over credits let clients adjust for busy and slow months (e.g., batch recording or seasonal shows), avoiding wasted value that’s common in “use it or lose it” models.

Stronger Client Relationships:

The ongoing retainer fosters loyalty and regular engagement, encouraging clients to see editing and support as a strategic partnership, not just a transaction.

Reduced Admin & Simpler Operations:

Monthly retainers cut down on the administrative burden of tracking and invoicing by the hour, freeing up time for better service and creative support.

Client Peace of Mind:

Clients are less likely to feel “penalized” for not using all their credits in a given month and more likely to plan, record, and request support consistently.

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

https://www.captivate.fm/signup?ref=zwmxowy

Episode 80 - Monthly Retainers vs. Hourly - The New Way to Pay for Podcast Editing

Implementing roll over credits for podcast editing and support services (instead of having credits expire monthly) enhances flexibility, but setting smart limits and policies is crucial for sustainability and client experience.

Maximum Carryover Cap:

Set an upper limit to prevent long-term stockpiling (e.g., allow unused credits to roll over, but only up to 2x the monthly credit quota—if a client gets 60 credits/month, they can hold a max of 120).

Expiration Timeline:

Allow credits to roll over for a set period (such as 3–12 months) before they expire, encouraging regular use while still providing flexibility.

Active Subscription Requirement:

Credits can roll over as long as the client maintains an active subscription—cancelling the plan could void banked credits.

Unused Credits Policy:

Specify what happens to unused credits after a set cap or expiration date (e.g., forfeited, partially refunded, or donated to a community pool for non-profits).

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

https://www.captivate.fm/signup?ref=zwmxowy

Episode 79 - Proof in the Podcast – Building Your Editing Business from the Inside - Experiencing the Podcasting Journey

This series positions editors as experienced partners for clients, bridges the gap between theory and practice, and builds empathy and credibility in the podcast editing business

• Direct Exposure: Hosting forces editors to walk in their clients’ shoes, experiencing concept development, scripting, recording, editing, publishing, and promoting firsthand.
• Hobby and Non-Business Shows Matter: Even a casual or fun podcast provides vital lessons; it's less about sales and more about authentic podcasting, audience building, and learning the ropes without business pressure

• Navigating the Creative Process: Hosting a podcast reveals what it’s like to chase ideas, face creative blocks, balance structure and spontaneity, and deliver consistent content. Editors learn where shows get stuck, episodes get delayed, and nerves or impostor syndrome appear.
• Technical Realities: By managing their own equipment, software, edits, and workflow issues, editors internalize the pain points—from audio glitches to overlooked details—that clients face, allowing for better troubleshooting and prevention.
• Empathy in Practice: Experiencing frustration and triumph builds empathy, making editors more patient and strategic partners for their clients.

• Sharing Authentic Stories: Editors who host can talk openly about their own mistakes, fixes, and growth experiences, which helps clients feel understood and builds trust.
• Proof of Expertise: Hosting is a portfolio piece—demonstrating your technical prowess through crisp audio, smooth edits, and professional podcast branding.
• Client Relationships: Editors who are also podcasters speak the same language as clients; sharing journey creates rapport and positions the editor as a true collaborator

• Grounded Advice: When editors give guidance, it comes from experience, not hypotheticals—suggestions for recording setups, episode structure, workflow, and growth reflect real-life learning.
• Constant Learning and Innovation: Hosting pushes editors to stay current with podcasting trends, adopt new tools, and adjust best practices as the industry shifts.
• Holistic Support: The combination of editing expertise and lived experience creates a stronger value proposition for the editing business, positioning the editor as a mentor, ally, and problem solver—not just a technician.

This series will provide listeners with actionable insights and practical stories, helping podcast editors and support businesses stand out by embracing the journey themselves and deepening their service for creators.

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

https://www.captivate.fm/signup?ref=zwmxowy

Episode 77 - Proof in the Podcast – Building Your Editing Business from the Inside - Community Credibility & Relationship Building

Community Credibility & Relationship Building for podcast editors and support businesses.

1. Joining the Community as More Than a Service Provider

• True credibility as an editor comes from being recognized as part of the podcasting community, not just a vendor for hire.
• Move beyond traditional “service provider” boundaries by showing up in industry forums, virtual meetups, and online groups as a peer and collaborator—not just to advertise a business, but to engage in genuine conversation, offer advice, and celebrate others' successes.
• Approach potential clients with the humility and curiosity of “one of us”—sharing the enthusiasm, learning, and vulnerability that comes with podcasting.

2. Sharing Your Own Podcast Journey for Deeper Bonds

• Openly discuss your own story: launch missteps, behind-the-scenes learning moments, and growth as a creator or editor.
• Letting others see your work-in-progress (not just your best work) fosters more authentic, lasting relationships, as listeners and potential clients relate to shared struggles and triumphs.
• Use your podcast and content to spotlight your personality, philosophy on audio, and personal commitment to the craft, ensuring that clients experience you as a guide, not just a technician.

3. Leveraging Collaborations, Peer Interviews, and Cross-Promotion

• Build trust and reach by collaborating with other podcasters through guest segments, roundtables, or editor showcases.
• Cross-promotion—swapping intros or sharing each other’s episodes—expands your network and demonstrates trustworthiness through peer endorsement.
• Peer interviews position you as both a learner and a teacher, making you approachable for support businesses and creating valuable networking opportunities.

4. Listening, Empathizing, and Troubleshooting in Real Time

• Actively listen in community spaces—social, virtual, or local. Offer thoughtful input, troubleshoot issues, or simply empathize with struggles other podcasters voice.
• Solve problems in real time through quick tips, live Q&As, or “office hour” chats—demonstrating you’re invested in everyone’s long-term growth, not just contract outcomes.
• Empathetic help and presence quickly solidify your status as a trusted peer, fostering referrals and organic business growth.

By implementing these strategies, podcast editors are positioned as indispensable collaborators and valued members of the community, rather than transactional vendors—a crucial distinction for sustainable, trust-based business growth

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

https://www.captivate.fm/signup?ref=zwmxowy

Episode 76 - Proof in the Podcast – Building Your Editing Business from the Inside - Continuous Growth - Learning, Adapting, and Attracting Ideal Clients

Continuous Growth: Learning, Adapting, and Attracting Ideal Clients. This blueprint positions podcast editors and support businesses to thrive through ongoing development, experimentation, and authentic self-marketing.

• Research new tools and technologies.
• Regularly scan the podcasting landscape for fresh editing software, recording platforms, and distribution channels—testing them for your own show ensures you stay ahead and advise clients accurately.
• Track evolving audience habits.
• Analyze listener trends (e.g., video podcasts, smart speakers, niche communities) and integrate insights into your show, demonstrating expertise and relevance.
• Join industry communities and education programs.
• Participate in trainings, webinars, and forums—actively network with podcast professionals to access inside knowledge and peer support

• Pilot new formats, techniques, and workflows.
• Experiment with creative episode structures, sound design, accessibility tools, and video elements directly on your own show. Demonstrate their impact before suggesting these upgrades to your clients.
• Document lessons and results.
• Share your process publicly—blog, newsletter, or podcast episode—so prospective clients see you as a thought leader willing to learn and improve.
• Build a showcase portfolio.
• Treat your podcast as a live portfolio, evidencing your skills in editing, content planning, production value, and willingness to evolve.

• Let your show reflect your style and values.
• Use genuine tone, storytelling, and technical choices that align with your personal brand, helping listeners—and potential clients—decide if they resonate with your approach.
• Highlight your process and behind-the-scenes skills.
• Create episodes or content that transparently show how you edit, solve problems, and respond to feedback—clients want to see real expertise, not just promises.
• Connect with your audience’s pain points.
• Produce content that relates directly to your ideal client’s struggles with editing, workflow, tech overwhelm, and growth obstacles, positioning yourself as both ally and expert.

• Anticipate and offer new services.
• Leverage your ongoing learning to predict future needs (e.g., video editing, live production, branded content services) and develop relevant packages.
• Lead conversation and community.
• Host or participate in panels, workshops, and online discussions about emerging trends and lessons, cementing your role as a forward-thinking leader.
• Mentor and educate.
• Coach clients and peers, sharing your growth journey and insights—this builds trust and a positive reputation, attracting clients who value evolution and expertise.

By embodying continuous growth, podcast editors and support businesses demonstrate their commitment to excellence, adaptability, and authentic connection. This approach draws in ideal clients seeking both technical skills and creative partnership.

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to...

Episode 70 - Podcast Services and AI - From Editor to Podcast Strategist, Broadening Your Horizon

Re-imagining Service Offerings for the AI Era

Auditing Your Current Services: What to Automate, Enhance, or Drop

Audit Checklist:

• Identify Repetitive Tasks: Make a list of all tasks that you perform routinely—audio clean-up, basic sound leveling, removing filler words, etc.
• Leverage AI for Automation: Use modern AI tools for time-intensive, less creative tasks (e.g., auto-transcription, noise reduction, AI-based mixing). This frees you up for high-value work.
• Enhance Human-Centric Services: Highlight services requiring emotional intelligence, creative decision-making, or nuanced judgement—such as show structuring, content curation, and branding.
• Eliminate Obsolete Offerings: Some services (manual transcription, bulk simple edits) may no longer justify the same rates. Consider dropping or repackaging these as part of broader offerings.

Reflection Tip:

Regularly survey your workflow, ask clients what they value most, and stay up-to-date on available AI podcast tools that could save time or add value.

Crafting New Packages: Consulting, Creative Direction, Coaching, Content Strategy

Package Ideas:

• Podcast Strategy Consulting: Help clients define goals, target audience, and long-term vision. Offer launch audits or strategy sessions.
• Creative Direction: Guide style, tone, and episode structure to create a distinctive brand and sound.
• Podcast Coaching: Run workshops or 1:1 sessions for hosts on confidence, storytelling, or interviewing, leveraging your expertise in skills development and encouragement.
• Ongoing Content Strategy: Assist with topic ideation, guest planning, repurposing content for multiple formats, and community building.

Practical Steps:

• Bundle services (e.g., coaching plus strategy consultation) for added value.
• Offer entry-level packages (audits or strategy calls) and premium services (end-to-end launch, seasonal narrative direction).

Pricing in a World Where “Editing” Is a Commodity Task

Pricing Strategies:

• Value-Based Pricing: Charge for your impact, not just your time. What is it worth to the client to have professional, strategic, and creative support?
• Tiered Packages: Offer DIY/AI-only editing at a lower rate, but reserve mid and top-tier pricing for hands-on creative services, coaching, and consulting.
• Transparent Add-Ons: Let clients choose basic or enhanced options—such as AI editing versus full human creative review.

Communicate Value:

Emphasize your expertise, creative input, problem-solving, and how your approach leads to better client outcomes than automation alone.

Upselling Services That Leverage Both Tech and Expertise

Upsell Approaches:

• Hybrid Packages: Blend AI efficiency for technical edits with in-depth human review for creative polish.
• Analytics & Insights: Provide regular reporting on audience growth, episode engagement, and strategic recommendations powered by AI metrics.
• Content Repurposing: Use AI to generate transcripts, then step in to craft blogs, social content, or audiograms that provide cohesive brand messaging.
• Host Support & Training: Offer personalized feedback with AI listening analysis plus human coaching tailored to the host’s strengths and goals.

Future-Proofing: What New Problems Can You Solve for Clients?

Opportunities to Innovate:

• AI Workflow Integration: Help clients implement and optimize AI tools for their podcasting process.
• Content Monetization Guidance: Advise on strategies (paid memberships, sponsor fit, exclusive content) using data-driven...

Episode 69 - Podcast Services and AI - Standing Out While AI Does the Heavy Lifting

Redefining Your Value in an Automated World

Identifying Services AI Can Automate vs. Services Needing a Human Touch

Automation is transforming podcast editing and support, especially with the rise of AI tools that can:

Automate Routine Editing

Noise reduction, audio leveling, removing filler words, and transcript generation can be efficiently handled by modern AI platforms.

Speed Up Production Tasks

Batch editing, file format conversion, and scheduling can often be streamlined using software.

However, there are key areas that still require a human touch:

Creative Editing Decisions

Deciding what to cut for flow, choosing music cues, and structuring episodes in a way that serves the story or brand voice.

Contextual Sensitivity

Differentiating between intentional pauses, emotional moments, and mistakes that AI may not recognize.

Relationship Management

Coaching hosts, providing encouragement, and helping podcasters develop confidence and storytelling skills.

Cultivating Your Unique Value Proposition: Relationship, Creativity, and Expertise

AI is a tool, not a replacement for the nuanced value you bring:

Relationship Building

Communicating regularly with clients and offering consistent encouragement fosters loyalty and trust.

Creative Collaboration

Bringing new segment ideas, helping with show structure, and brainstorming content show you’re thinking beyond the edit.

Expert Guidance

Drawing on your industry knowledge to suggest best practices, marketing strategies, and growth opportunities.

Sharing lived experience—from building confidence to community engagement—that resonates deeply with clients.

Communicate to clients not just what you do, but how you do it differently and why that approach matters.

Combining AI Tools With Personal Branding

Leverage AI to demonstrate efficiency, but always pair it with your personal values and story:

Transparency

Share with clients how you use AI to give them faster turnarounds or lower costs, freeing your time for higher-value collaboration.

Showcase Your Process

Document your workflow for your audience (on your podcast or website), highlighting how you blend tech and experience.

Content as Proof

Host your own podcast to show both editing chops and a human-centric approach; let the world hear your values in action.

Stories: Editors Who’ve Blended Technology and Personal Touch

Case 1: The Empathetic Editor

An editor uses AI to prepare rough cuts, then schedules check-in calls with clients to tailor each episode based on their goals—building relationships while saving time.

Case 2: The Community Coach

By automating administrative tasks, a podcast support person runs live “podcaster confidence” workshops, directly supporting clients’ development with solutions only experience—and empathy—can offer.

Case 3: The Hybrid Creative

Editor launches a show that combines AI-powered production with dialogue-driven storytelling, openly discussing both the tech choices and the artistry behind each episode, positioning themselves as both innovator and trusted human collaborator.

In an automated world, your greatest differentiator is your humanity: your insight, your coaching, and your creativity. Use AI as your ally—but let your unique perspective and relationships lead the way.

___

https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will