In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search. Chris’s Background and On The Map Marketing: Chris started at On The Map Marketing 10 years ago as a website project manager. The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results. The agency has grown significantly, now generating $6 million annually. Evolution of Local Search: Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories. Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial. Brand recognition and real-life presence have become critical factors in achieving high search rankings. Effective Advertising Strategies: Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry. Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services. Local Link Building and Community Engagement: Chris advocates for building local links and community engagement over traditional link building. This involves sponsorships, local outreach, and collaborations with local social media influencers. Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites. Holistic SEO Approach: SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR. Building a strong brand presence both online and offline is essential for success in local search. Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts. Practical Tips for Local Business Owners: Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos. Utilize DBAs (Doing Business As) creatively to include keywords in business names. Ensure presence in all relevant business directories and local citations. Future of Local Search: Chris speculates on the future of local search, noting the potential changes in map results and the integration of new ad formats. The focus will continue to shift towards brand recognition and social media presence. Real brands with a strong local presence will have an advantage in search rankings.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansK Website: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcastsSpotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast

Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background 02:33 The Evolution of Local Search Marketing 05:12 The Importance of Ads in Local Search Marketing 08:56 Building Brand Recognition and Engaging with Customers 11:45 The Shift in Link Building Strategies 14:06 The Future of Local Search 19:40 Common Misconceptions in Local SEO and Marketing 23:49 Getting on the Map: Optimizing Google Business Profiles 28:11 Conclusion and Contact Information

In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction: Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and 1 Tom Plumber. Jeremy's Entrepreneurial Journey: Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Early Challenges and Growth: Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone. Expansion into Restoration and Plumbing: Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses. Building the Business: Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business. Organizational Development: Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service. Family and Personal Challenges: Jeremy's wife was diagnosed with breast cancer in 2015, which led to a pivotal moment in their lives and business. This experience pushed Jeremy to rethink his approach and focus on growing the business while taking care of his family. He attributes much of his success to his faith and the support of his family, who have been actively involved in the business. Conclusion: Danny and Jeremy conclude the podcast with gratitude and mutual respect. Jeremy expresses his pride in his team and looks forward to the future growth of his businesses and the continued success of his family. Jeremy Newman, Founder of Crown Restoration: LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/ Facebook: https://www.facebook.com/rick.roll.92123015 Crown Restoration: https://crownrestoration.com/ 1 Tom Plumber: https://www.1tomplumber.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Chapters: 00:00 Starting Crown Restoration 06:11 Building Relationships and Generating Leads 25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration 28:30 Finding Inspiration and Energy in Entrepreneurship 30:09 The Role of Faith in Personal and Professional Growth 39:00 Making the Most Out of Every Opportunity 49:21 Operational Challenges and Strategies 56:24 Planning for the Future and Transitioning to a Mentorship Role #localmarketing #localbusiness #localseo #seo #marketing

This podcast transcript features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Eric's Journey:

Eric shares his journey into pest control, starting at 18 after his brother-in-law convinced him to sell pest control services during summer. Initially skeptical, he was drawn back to the industry the following summer due to the attractive earnings.

Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities. However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols. They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly. The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO). Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks. They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Bug Bux Community:

Eric and his partner Allen Draper founded the Bug Bucks Facebook group to provide pest control owners a platform for sharing insights. The Bug Bux podcast interviews industry experts, vendors, and owners to offer advice and insights.Bug Bux Plus is a subscription training platform offering courses on billing, sales, and service protocols.

Advice for New Business Owners:

New pest control businesses should establish a strong digital presence and leverage their networks to secure their first 100 customers. They should work on branding, refine their value proposition, and actively engage potential clients through social media.

Eric Bassett, Co-Owner of Natural Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Bug Bux Podcast: https://g.co/kgs/qgoxfGnBug Bux+: https://www.bugbuxplus.com/Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing