エピソード

  • LinkedIn likes won’t get you new clients

    LinkedIn likes won’t get you new clients
    2025/07/07
    It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important.
    Paul's 5 min Monday Motivation for 7th July 2025
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    5 分
  • Do you have a USP?

    Do you have a USP?
    2025/06/30

    Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time.


    Paul's 5 min Monday Motivation for 30th June 2025
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    6 分
  • Make your MSP more like McDonald's

    Make your MSP more like McDonald's
    2025/06/23
    I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in.
    Paul's 5 min Monday Motivation for 23rd June 2025
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    5 分
  • Does your MSP come across as legitimate?

    Does your MSP come across as legitimate?
    2025/06/16
    One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we?
    Paul's 5 min Monday Motivation for 16th June 2025
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    5 分
  • Should you exhibit at events?

    Should you exhibit at events?
    2025/06/09
    Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline.
    Paul's 5 min Monday Motivation for 9th June 2025
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    5 分
  • How to get Endless Customers

    How to get Endless Customers
    2025/06/02
    I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you read or listen to this year, make it this one. It's 1,000% relevant to MSPs. Here's what it is and why you should get it.
    Paul's 5 min Monday Motivation for 2nd June 2025
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    4 分
  • Send proposals in these 3 ways

    Send proposals in these 3 ways
    2025/05/26
    Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage. Maybe they choose someone else, or maybe they just ghost you. I recommend you always send out proposals in 3 separate ways (at the same time) for maximum impact and trackability. Let me tell you what the 3 ways are.
    Paul's 5 min Monday Motivation for 26th May 2025
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    5 分
  • The people you surround yourself with

    The people you surround yourself with
    2025/05/19
    Every business owner has the fantasy at some point of cloning themselves, so that they can do everything in the business exactly as they want it to be done. But having 10x you's ISN'T the answer! To be as successful as you want or need to be, you have to surround yourself with the right people. And getting this right is a critical step in creating a business that thrives whether you are there or not.
    Paul's 5 min Monday Motivation for 19th May 2025
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    5 分