Getting quality traffic is an issue for all MSPs. You can't generate leads without the right people visiting your website right?

I've recently been looking heavily into something called Andromeda. It's the new-ish advertising system used by Meta. Think of it as a new form of Facebook ads.

They've made it really easy to reach the right people because their new system does all the targeting work for you. It might be the answer to your traffic problems.

Let me tell you more in today's Monday Motivation.

Paul's 5 min Monday Motivation for 25th May 2026

If there's one thing that we all know about marketing what you do, it's that managed services has a very, very, very, very long sales cycle!

There are lots of reasons for this and unfortunately there's no easy shortcut. In the long term you have to build audiences, grow relationships, and convert relationships. That's the only way to set up a genuine pipeline of hot prospects that will serve you for years.

But I know you have had moments, sitting at your desk or driving in your car, where you feel deep frustration about playing this long game... because the results seem to take ages to arrive.

Let's explore that in today's Monday Motivation.

Paul's 5 min Monday Motivation for 18th May 2026.

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.

Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.

I explain what they are and why they're so important in today's Monday Motivation.

Paul's 5 min Monday Motivation for 11th May 2026