How can small business owners make the most of their marketing budget without wasting money on ads that don’t work? In this episode of Passion But Make It Profit, Julia sits down with Carly Saddoti, founder of Buttoned Up Consulting, to talk about paid advertising strategies that actually deliver results for entrepreneurs on a tight budget.

Carly brings over 20 years of experience in the advertising agency world, now helping businesses as a brand and marketing strategist and fractional CMO. Together, Julia and Carly dive into:

• How to decide where to spend your ad dollars (print, social media, Google, and more)

• Why knowing your target audience is the foundation of every successful campaign

• How to test and track ads so you stop wasting money and start seeing ROI

• When it makes sense to outsource advertising vs. DIY

• The importance of an omni-channel marketing approach for long-term growth

If you’re a small business owner, solopreneur, or local entrepreneur wondering if Facebook ads, Instagram, print, or Google are worth it, this episode will give you the clarity you need to maximize your marketing spend and grow with confidence

In this episode of Passion But Make It Profit, Julia sits down with Tara Haley of The Women’s Journal to uncover the art of telling your authentic story in business. Tara shares her 17+ years of experience helping entrepreneurs and organizations shine through storytelling, the proven ADA framework (Attention, Interest, Desire, Action), and why print media—yes, magazines and mailers—are making a comeback for small business marketing.

You’ll hear how to:

• Use the ADA method to craft compelling stories that connect with customers

• Leverage AI tools like ChatGPT to help uncover your unique brand story

• Blend traditional media (print, direct mail, custom magazines) with digital platforms for maximum credibility and reach

• Turn customer stories and educational content into powerful marketing assets that drive loyalty and sales

Whether you’re a solopreneur looking to share your story without feeling like you’re bragging, or a small business owner wanting fresh marketing ideas beyond social media, this episode is packed with strategies you can put into action today.

Tune in and learn how to market authentically, connect deeply, and grow profitably—without losing the heart behind your business.

If your industry feels overcrowded, this episode will give you the tools to finally stand out.

Julia sits down with Sam Steele, a real estate agent who’s mastered the art of attracting clients through social media — without cold calling, awkward sales scripts, or burning out.

In this episode, you’ll learn:

• How to use Instagram Reels to connect with your local audience (even if you’re camera shy)

• The “no lunch alone” networking strategy that turns strangers into business advocates

• How to build relationships with other local businesses so your marketing budget supports your community

• Why consistency matters more than perfection in content creation

• How Sam turned a single flip into a thriving real estate investing side business

Whether you’re a realtor, photographer, hair stylist, or any small business owner, Sam’s approach works in any industry. You’ll walk away with practical ideas you can start using this week.

Resources & Links Mentioned in This Episode:

• Follow Sam on Instagram: @thetopknot.realtor (or update link after rebrand)

• Follow Julia on Instagram: @justflourishmarketing

• Visit Just Flourish Marketing: https://justflourishmarketing.com

Let’s connect:

• Instagram: @justflourishmarketing

• TikTok: @justflourishmarketing

• Facebook: Just Flourish Marketing

If you loved this episode, please follow the podcast and leave a 5-star review — it helps more business owners find the strategies they need to grow without losing the heart behind their work.

Overwhelmed by social media? You’re not alone.

In this episode of Passion But Make It Profit, Julia sits down with Kristen McShane, founder of Simply Social Kristen, to answer the top 3 questions small business owners ask about social media strategy.

Whether you’re wondering how often to post, what type of content actually works, or how to grow without burning out — this conversation is packed with real, actionable Instagram marketing tips designed for busy entrepreneurs.

If you're a small business owner, coach, or creative trying to grow online without spending hours on content, this episode is for you.

You’ll learn:

• The truth about posting frequency (and how to find your rhythm)

• Reels vs. static posts vs. Stories — what actually works in 2025

• How to simplify your content strategy while still getting results

• Why quality content beats the algorithm every time

Tune in and learn how to show up consistently, authentically, and strategically — so your content actually converts.

Time Stamps:

00:00 – Welcome + Meet Kristen McShaneHow Kristen turned a layoff into a thriving social media business helping overwhelmed business owners grow online.

03:00 – How often should you post?Kristen explains why two strong posts a week are better than five rushed ones — and how to stop chasing trends you can’t keep up with.

07:15 – What type of content performs best?The difference between Reels, static posts, Stories, and carousels — and how to use them strategically for growth and connection.

12:30 – What actually matters on social media?Kristen and Julia share why authenticity and consistency beat hashtags and hacks every time — especially for service providers and small product-based businesses.

16:45 – What going viral really doesGoing viral doesn’t mean getting sales. Kristen shares a cautionary tale about attracting the wrong audience — and why a small, engaged following wins.

20:00 – First post ideas for beginners
Don’t know what to say? Start with your “why.” Kristen shares how to create your first post and build a simple strategy from real conversations with customers.

22:45 – Final thoughts + where to find Kristen
Learn more about Kristen’s consulting, account management, and Power Hour sessions at @simplysocialkristen.

In this special intro episode of 'Passion But Make It Profit,' Julia Foster opens up about her path to entrepreneurship and the inspiration behind the podcast. Discover how this platform aims to provide marketing strategies, business insights, and a supportive community for women entrepreneurs. Get ready to be inspired and informed!