Overwhelmed by social media? You’re not alone.

In this episode of Passion But Make It Profit, Julia sits down with Kristen McShane, founder of Simply Social Kristen, to answer the top 3 questions small business owners ask about social media strategy.

Whether you’re wondering how often to post, what type of content actually works, or how to grow without burning out — this conversation is packed with real, actionable Instagram marketing tips designed for busy entrepreneurs.

If you're a small business owner, coach, or creative trying to grow online without spending hours on content, this episode is for you.

You’ll learn:

• The truth about posting frequency (and how to find your rhythm)

• Reels vs. static posts vs. Stories — what actually works in 2025

• How to simplify your content strategy while still getting results

• Why quality content beats the algorithm every time

Tune in and learn how to show up consistently, authentically, and strategically — so your content actually converts.

Time Stamps:

00:00 – Welcome + Meet Kristen McShaneHow Kristen turned a layoff into a thriving social media business helping overwhelmed business owners grow online.

03:00 – How often should you post?Kristen explains why two strong posts a week are better than five rushed ones — and how to stop chasing trends you can’t keep up with.

07:15 – What type of content performs best?The difference between Reels, static posts, Stories, and carousels — and how to use them strategically for growth and connection.

12:30 – What actually matters on social media?Kristen and Julia share why authenticity and consistency beat hashtags and hacks every time — especially for service providers and small product-based businesses.

16:45 – What going viral really doesGoing viral doesn’t mean getting sales. Kristen shares a cautionary tale about attracting the wrong audience — and why a small, engaged following wins.

20:00 – First post ideas for beginners
Don’t know what to say? Start with your “why.” Kristen shares how to create your first post and build a simple strategy from real conversations with customers.

22:45 – Final thoughts + where to find Kristen
Learn more about Kristen’s consulting, account management, and Power Hour sessions at @simplysocialkristen.