Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.

Key Takeaways:

- Lindsey's transition from beauty editing to healthcare marketing

- An introduction to ICHRA

- Consumer-focused marketing strategies

Episode Timeline:

1:00 Lindsey's former career as a beauty editor

4:00 Transitioning from beauty to healthcare marketing

8:00 Understanding ICHRA and SureCo

9:20 The role of AI in marketing

10:45 Troubles with AI

12:30 Navigating healthcare terminology

15:30 Common mistakes in healthcare marketing

17:45 Positive things to look for in healthcare

20:45 ICRA gives consumers more choices

23:20 Lindsey's spice thought leadership philosophy

This episode’s guest:

· Lindsey Unterberger on LinkedIn

· Lindsey Unterberger on Instagram

· SureCo's newsletter (talk ICRA to me)

· SucreCo ICHRA 101

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Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.

Key Takeaways:

- Authenticity is crucial in engaging with fandoms

- How improv classes can help with PR

- The evolution of Motiv

Episode Timeline:

1:30 Kat's improv experience

3:45 How can improv experience help in PR?

6:15 Improv helps you understand perspectives

7:00 The importance of being strategic with pitches

9:00 The Motiv story

11:00 Motiv's name change

13:30 Kat's relationship to nerd culture

17:00 Actors who are disingenuous about their fandom

17:45 You have to be transparent with fandoms

18:45 What do other agencies get wrong when working with fan culture

23:20 How to match influencers and brands

26:10 Kat's thought leadership philosophy

This episode’s guest:

• Kat Jones on LinkedIn

• Motiv's wesbite

• MotivPR on Instagram

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Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.

Key Takeaways:

- PR lessons from stand-up comedy

- The enduring power of local media

- Why AI loves earned media

Episode Timeline:

1:45 How has stand-up comedy helped Doug's PR career?

2:50 Finding your voice in comedy

5:00 How Doug's TV background helps him prepare his clients for media appearances

7:45 PR's influence over newsrooms

10:35 How to be authentic in media appearances

13:00 Mistakes people make when appearing on TV from home

16:15 How does AI increase revenue from earned media

18:45 Why does local media show up prominently in AI search?

23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”

25:45 Doug's thought leadership philosophy

This episode’s guest:

• Doug Simon on LinkedIn

• Email: DougS@DSSimonMedia.com

• “PR’s Top Pros Talk…” podcast

• DSSimon's website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.