Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.

Key Takeaways:

- Purpose is essential for brand growth and authenticity

- Brands often struggle to define their purpose

- The state of DEI in PR

Episode Timeline:

1:30 Why Lana was named "One of the Top Women in PR"

2:30 Not all brands have a purpose

3:45 How to help brands find their authentic purpose

5:15 The problem with purpose-washing

6:15 Matching purpose to growth

9:10 How AI fuels growth

11:45 The importance of human intuition

13:50 The current state of DEI in PR

16:15 Rebranding DEI

20:00 The importance of having a career with purpose

This episode’s guest:

• Lana McGilvray on LinkedIn

• Purpose North America

• Council for Brand Purpose

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.

Key Takeaways:

- Developing a PR AI tool for startups

- Finding the balance between clients and journalists

- What makes good travel writing?

Episode Timeline:

1:15 Chris's work as a theater critic

2:17 Chris sang at Carnegie Hall once

4:40 What separates great travel writing from mediocre travel writing?

7:30 Intelligent Relations was created with AI in mind

9:15 The Preston AI

11:00 A Preston use case

13:30 How to insert your PR clients into journalism

14:30 Clients get frustrated by their coverage

16:30 The conflict between journalists and PR people

18:30 How PR AI falls short

19:15 Advertising clients who don't know how to talk about their products

22:00 PR is not advertising

22:45 Thought leadership versus promotion

26:10 It's about serving the reader

26:40 Who is this for?

This episode’s guest:

• Intelligent Relations on LinkedIn

• Intelligent Relations' website

Hosted on Acast. See acast.com/privacy for more information.

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.

Key Takeaways:

- Making sure clients are a good fit

- Concerns over AI's accuracy and IP rights

- How AI-generated content can drag your SEO rankings

Episode Timeline:

1:00 Introduction to Moburst and Gilad Bashar

3:30 What sets Moburst apart?

6:30 The importance of client selection

9:40 Navigating Facebook's algorithm Challenges

12:08 The role of AI in marketing

15:45 AI's impact on content creation

18:40 AI tools and their applications

21:20 Common client concerns about AI

24:15 Understanding Google's content ranking

This episode’s guest:

• Gilad Bechar on LinkedIn

• Moburst's website

Hosted on Acast. See acast.com/privacy for more information.