Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.

Key Takeaways:

- Lindsey's transition from beauty editing to healthcare marketing

- An introduction to ICHRA

- Consumer-focused marketing strategies

Episode Timeline:

1:00 Lindsey's former career as a beauty editor

4:00 Transitioning from beauty to healthcare marketing

8:00 Understanding ICHRA and SureCo

9:20 The role of AI in marketing

10:45 Troubles with AI

12:30 Navigating healthcare terminology

15:30 Common mistakes in healthcare marketing

17:45 Positive things to look for in healthcare

20:45 ICRA gives consumers more choices

23:20 Lindsey's spice thought leadership philosophy

This episode’s guest:

· Lindsey Unterberger on LinkedIn

· Lindsey Unterberger on Instagram

· SureCo's newsletter (talk ICRA to me)

· SucreCo ICHRA 101

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