In this episode of PM × PMM: Bridging the Gap, I speak with Pavithra Krishnaswamy, Product Marketing Leader at SuperOps and former PMM at Sprinklr, Skit.ai, Mad Street Den, and Zoho.

We explore the evolving role of product marketing, from its “mysterious and important” beginnings to becoming a strategic, system-driven function. Pavithra shares candid insights on:

• The 4 pillars of product marketing

• What KPIs PMMs should actually own

• How to partner with PMs while keeping your story honest and compelling

• Skills every aspiring PMM needs to develop

• Emerging trends and the AI shift in PMM

Whether you're a PM, PMM, or curious about breaking into the field, this conversation is packed with clarity and real-world wisdom.

What’s the real difference between Product Managers and Product Marketing Managers—and what happens when they truly work together?

In the first episode of PM × PMM: Bridging the Gap, I sit down with Hari Ram Vignesh, a Product Manager at PhonePe and former PMM at Razorpay, to decode how these two roles shape product success.

We explore:
🔹 What PMs and PMMs actually do (and where they overlap)
🔹 Flipkart vs Zepto — structured rigor vs fluid chaos
🔹 The metrics that matter—and who owns what
🔹 Core skills needed to succeed in each role
🔹 How to transition into Product, especially for MBAs

If you're a PM, PMM, or just product-curious—this one's for you.

🎧 Listen now and follow the podcast for upcoming episodes.