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Ep 2: Pavithra Krishnaswamy on the Product Marketing Playbook

Ep 2: Pavithra Krishnaswamy on the Product Marketing Playbook

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In this episode of PM × PMM: Bridging the Gap, I speak with Pavithra Krishnaswamy, Product Marketing Leader at SuperOps and former PMM at Sprinklr, Skit.ai, Mad Street Den, and Zoho.

We explore the evolving role of product marketing, from its “mysterious and important” beginnings to becoming a strategic, system-driven function. Pavithra shares candid insights on:

  • The 4 pillars of product marketing

  • What KPIs PMMs should actually own

  • How to partner with PMs while keeping your story honest and compelling

  • Skills every aspiring PMM needs to develop

  • Emerging trends and the AI shift in PMM

Whether you're a PM, PMM, or curious about breaking into the field, this conversation is packed with clarity and real-world wisdom.

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