In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching strategy to ensure that new ideas align with it. Have you thought of balancing your approach to innovation, and involving other departments in the decision-making process? Are you evaluating the return on investment of time and resources spent on various marketing activities and ensuring that you align with the overall marketing strategy?

Overloading marketing strategy [00:01:53]

Aligning with sales [00:06:30]

The importance of aligning new marketing ideas with overall strategy [00:07:10]

The need to engage customers and keep them on site [00:10:02]

The importance of being formalized as things get more complex [00:12:59]

Transition to digital marketing [00:13:39]

Learning new skills [00:15:17]

Intellectual property strategy [00:19:42]
Taking Stock of Marketing Processes [00:21:07]

Opportunity to Try New Marketing Ideas [00:20:14]

Importance of Having the Right Balance of Ingredients [00:22:40]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.