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What if business growth has less to do with pushing harder and more to do with alignment?

In this episode of Outside Insights, Chris Burkhard sits down with Philippe Bouissou, a physicist turned business leader who worked at Apple under Steve Jobs and went on to study why some companies grow while others stall.

Philippe shares his approach to understanding growth through the lens of alignment, particularly the connection between what a company offers and what the market actually wants.

Chris and Philippe explore why companies can do many things right and still struggle to grow, what leaders often misunderstand about their market, and how identifying areas of misalignment can create a clearer path forward.

They also talk about the importance of authentic relationships and why sustainable growth is about more than simply pushing harder.

If you've ever looked at a business and thought, “We should be growing faster than this,” this conversation offers a different place to look for the answer.

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What if we have the job search completely backward?

We are taught that companies do the hiring. Bobby Moesta sees it differently:

“Employees hire companies more than companies hire employees.”

In this episode of Outside Insights, Chris Burkhard sits down with Bobby Moesta, co-creator of the Jobs to Be Done framework and co-author of Job Moves: Nine Steps for Making Progress in Your Career.

Drawing on research into more than 1,000 career transitions, Bobby shares a different way to think about career progress. He and Chris explore the four career “quests,” how to identify what gives you energy and what drains it, why every career decision involves trade-offs, and how to better understand what you're actually looking for before making your next move.

They also dig into a bigger idea: the best person to manage your career is you.

Whether you're actively considering a career change or simply wondering what your next chapter could look like, this conversation offers a fresh way to think about what's next.

Choose how you want to tune in:

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Explore Job Moves: Nine Steps for Making Progress in Your Career

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"Culture eats strategy for breakfast." We have all heard the phrase popularized by Mark Fields, but if your team engagement is dragging, turnover is high, or your daily meetings feel like a waste of time, it is time for a harsh reality check.

In Episode 77 of Outside Insights, host Chris Burkhard sits down with multi-time entrepreneur, speaker, and best-selling author of Worth Doing Wrong, Arnie Malham. Returning to the show five years after his first appearance on our Culture Reflects Leadership episode, Arnie delivers an unfiltered masterclass on why your company culture is a direct reflection of your leadership, good, bad, or indifferent.

Chris and Arnie dive into the exact tactical playbook to stop pushing your team and start leading them, including:

• The Mirror Test: Why you need to stop blaming clients, employees, or your industry and look directly at your own leadership style.
• Bottom-Up Culture: How to stop trying to be the single "rah-rah" person and successfully delegate culture projects to champions lower on your org chart.
• Fixing Broken Huddles: Why generic updates like "doing calls and meetings" kill productivity, and how to bring brutal specificity back to daily huddles.
• Toxic Superstars: How to handle the high-performing, high-billing employee who refuses to align with your values.
• Continuous Growth: Why reading must be built into your leadership habit and how books accelerate your pattern recognition.

Stop waiting to focus on culture "when you make money." Hit play to learn how fixing your culture is exactly how the money gets made.

📚 Resources Mentioned in This Episode:

• Featured Guest Book: Worth Doing Wrong: The Quest That Builds a Culture That Rocks by Arnie Malham
• Culture & Reading Platform: The Better Book Club (founded by Arnie Malham)
• Leadership Primer: The Leadership Challenge by James Kouzes and Barry Posner
• Classic on Hiring: Who by Geoff Smart and Randy Street
• Classic on Meetings: Death by Meeting by Patrick Lencioni
• New Release Feature: What to Make of a Life by Jim Collins
• Connect with Arnie: Explore his speaking and consulting work at worthdoingwrong.com
  
  
  

If this episode made you a little uncomfortable or gave you practical ideas to take back to your team, please subscribe, leave a review, and share this with a leader who needs to hear it!