The Physics of Business Growth - Episode 79

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The Physics of Business Growth - Episode 79

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What if business growth has less to do with pushing harder and more to do with alignment?

In this episode of Outside Insights, Chris Burkhard sits down with Philippe Bouissou, a physicist turned business leader who worked at Apple under Steve Jobs and went on to study why some companies grow while others stall.

Philippe shares his approach to understanding growth through the lens of alignment, particularly the connection between what a company offers and what the market actually wants.

Chris and Philippe explore why companies can do many things right and still struggle to grow, what leaders often misunderstand about their market, and how identifying areas of misalignment can create a clearer path forward.

They also talk about the importance of authentic relationships and why sustainable growth is about more than simply pushing harder.

If you've ever looked at a business and thought, “We should be growing faster than this,” this conversation offers a different place to look for the answer.