As your business grows, your role changes.

When it was just you, giving feedback directly was fast and effective. Once managers are in place, skip-level feedback creates confusion, erodes trust, and slows execution, even when your intentions are good.

In this episode, Melissa breaks down why bypassing managers undermines performance and how to cascade feedback without losing control.

This isn’t about stepping back from leadership. It’s about evolving how communication flows so managers can actually manage and your organization can mature.

You’ll learn:

• The hidden costs of skip-level feedback
• Why performance issues are often operating model problems
• How confused priorities and trust erosion happen
• What cascading feedback should look like
• The key questions owners must start asking
• What to stop doing immediately as your team grows

When feedback flows through the right layer:

• Visibility improves
• Accountability is clear
• Decision-making gets stronger

If you don’t trust your managers to manage, the structure is cosmetic, not functional.

Listen in to learn how to lead at scale without creating chaos.

If you want help setting up an organizational design that can function with independence, let's talk it through. Book a call at https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

Most business owners set revenue goals every year, very few define how their business will actually support them.

In this episode of The Opt-In Podcast, Melissa Franks explains why revenue-only goals are one of the most common ways small businesses create chaos. Teams hustle harder instead of smarter. Marketing and operations fall out of sync. Margins shrink. Leaders become bottlenecks.

Revenue isn’t the problem. Incomplete goals are.

Melissa breaks down why revenue is an outcome, not a plan, and introduces the operational targets that keep growth sustainable. You’ll learn how to set clear capacity limits, delivery constraints, margin requirements, and guardrails that help your team make better decisions without constant oversight.

If your business feels reactive, overwhelmed, or harder to run as revenue grows, this episode will help you understand why, and how to fix it.

Revenue is a result. Operations are the strategy.

If you are struggling to identify your operational targets, book a call today with On Call COO, we can help you figure out what the biggest priorities are any how to measure success.

https//www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

As teams grow, the way work gets done has to change.

What worked in a small, scrappy business starts to break once multiple layers, managers, and priorities appear. Employees feel overwhelmed, managers lose visibility, and execution slows down, not because people aren’t capable, but because communication hasn’t evolved.

In this episode, Melissa speaks directly to employees and middle managers about a critical skill growing teams must learn: managing up.

Managing up isn’t pushback or resistance. It’s a communication framework that helps teams clarify priorities, manage capacity, and deliver better results without burnout.

You’ll learn why “just do what you’re asked” stops working, how to synthesize feedback and requests, and a practical managing up framework you can use immediately.

This episode sets the foundation for next week’s conversation on what owners and leaders must change so managing up actually works.

If you're business is growing and you are ready for some outside input, schedule a call with us at https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

Do politics belong in business or is that the wrong question entirely?

In this episode of The Opt-In Podcast, Melissa Franks reframes the conversation away from parties, candidates, and debate, and toward what actually matters: values, integrity, and alignment.

As political and social issues increasingly collide with the workplace, many business owners believe staying silent is the safest move. But silence isn’t neutral. When businesses claim strong values internally while avoiding public alignment, they create an authenticity gap that erodes trust with employees, customers, and the market.

Melissa breaks down why values can’t stay private, how performative neutrality damages brands, and what thoughtful, values-led leadership actually looks like. This episode offers practical filters to help leaders decide when to speak, when to wait, and how to respond without falling into reactive or performative activism.

This isn’t about being political.

It’s about being credible.

The goal isn’t to be liked, it’s to be aligned, authentic, and real.

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

January has a way of convincing business owners that something is wrong.

You come back from a break, look at your business with fresh eyes, and suddenly everything feels off. The offers feel stale. The strategy feels tired. The urge to change everything kicks in.

But here’s the truth most people don’t want to hear:

Your business probably isn’t broken. Your focus is.

In this episode, Melissa breaks down why “new year, new you” energy is one of the most dangerous mindsets in business, and how it pulls leaders away from the very work that actually drives revenue and stability.

Instead of doing the boring, proven, money-making activities, January often becomes a month of distraction:

• Reworking offers that are already profitable
• Chasing new marketing strategies instead of fixing conversion
• Hiring too soon to relieve pressure
• Overcomplicating strategy instead of executing consistently

Melissa walks through the most common distractions she sees business owners fall into at the start of the year, and what strong operators focus on instead.

You’ll learn:

• Why reinvention is often a signal of discomfort, not strategy
• The difference between emotional fatigue and operational problems
• What to audit before you change your offers, marketing, or team
• How to refocus on the unsexy work that actually moves the business forward
• What disciplined execution really looks like in Q1

If you’re feeling the urge to shake everything up right now, this episode will help you slow down, get grounded, and make decisions from data, not January energy.

Because growth doesn’t come from starting over.

It comes from focusing on what already works and doing it better.

We have a new way to connect to other business owners and get timely hot takes on current events and business trends. Join us over on Substack today. https://oncallcoo.substack.com/subscribe?params=%5Bobject%20Object%5D

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

If your business feels harder right now, even though nothing is technically “wrong”, this episode is for you.

In this week’s episode of The Opt-In Podcast, Melissa breaks down why instability is often a sign of growth, not failure. As businesses mature, the systems, decisions, and leadership style that once worked stop being sufficient and that transition can feel uncomfortable, confusing, and even alarming.

This episode reframes instability as a signal, not a setback, and explains what mature businesses do differently when things start to feel less predictable.

In this episode, we cover:

• Why founders mistake instability for failure
• What actually causes businesses to feel chaotic as they grow
• How the founder’s role must evolve at each stage
• Why stability is built, not felt
• The difference between effort and real progress

If your revenue is solid, your team is capable, but clarity feels harder to come by, you’re not doing anything wrong. You’re likely standing at a transition point—and how you respond now matters.

Join the On Call COO Substack

Weekly insight, perspective, and practical guidance for founders navigating growth.

👉 https://oncallcoo.substack.com/subscribe?params=%5Bobject%20Object%5D

Book a Free Consultation with On Call COO

Get clarity on what’s actually happening in your business—and what to do next.

👉 https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

If January already feels heavier than you expected, it’s not because you didn’t plan well, it’s because most plans break once execution begins.

Every year, founders enter January with clear goals, only to find themselves back in the weeds, making rapid-fire decisions while their teams wait for direction. This episode breaks down why that happens and what January is really revealing about your business.

In this conversation, I cover:

• Why high-level plans fail without operational structure
• How founders unintentionally become the bottleneck
• The role alignment, ownership, and feedback play in execution
• What to fix now so Q1 doesn’t quietly slip away

This isn’t about working harder or scaling faster, it’s about building a business that can execute with clarity, consistency, and less dependence on any one person. If your business has traction but execution feels heavy, this episode will help you see what needs to change next.

If you want to talk through the challenges, schedule a free consultation today: https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com

If your business hit a plateau in 2025, you’re not failing, your business just outgrew its systems. In this New Year episode, Melissa breaks down why plateaus happen, how to diagnose them, and the exact steps to reset your business for growth in 2026.

You’ll learn:

• Why businesses plateau

It’s not laziness, it’s a system mismatch. Your offers, team structure, or delivery model may have hit their limits.

The 4-part diagnostic

Melissa walks you through how to evaluate:

1. Revenue trends — Identify peaks, valleys, and flatlines.
2. Operational friction — Look at deadlines, priorities, bottlenecks, and team load.
3. Offer maturity — What got you to $1M may not get you to $5M.
4. Leadership maturity — Decision speed, clarity, delegation, and CEO focus.

How to fix the plateau

Tighten your operational spine, refresh your offers, build a team that can run without you, and make decisions based on data instead of emotion.

Your 30-day reset plan

Audit what’s working and what’s not, reset your systems, pick one growth lever, choose three actions, and start executing.

You’re not stuck, your business is ready for its next version. And with the right reset, you can unlock growth fast.

If you need help with your reset plan, we can help. Book a free consultation with On Call COO at https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com