In this episode, Julie Cartwright, President of Pvolve, shares her journey from shaping some of the fitness industry’s most iconic at-home workout programs to leading one of today’s fastest-growing, female-led fitness brands. Julie discusses the evolution of Pvolve, its unique approach to functional fitness, and how partnerships like the one with Jennifer Aniston have propelled the brand forward. She dives into the challenges of rapid growth, the trends shaping the wellness industry, and her leadership philosophy that blends innovation with authenticity. Julie also offers valuable advice for aspiring entrepreneurs and franchise owners while reflecting on the lessons that have fueled her success.

In this episode, we’re joined by former NFL safety VernonScott and Steven Sgroi, Founder & CEO of Franthlete, toexplore what life looks like after professional sports—and how franchisingoffers a powerful path forward. Vernon shares his journey from Texas highschool football to the NFL and now, his transition into entrepreneurship withhis first business: a Hydralive Therapy franchise. Together with Steven,they walk us through the process of finding the right brand, identifyinglong-term goals, and building a business rooted in legacy. Whether you’re anathlete, entrepreneur, or just curious about new beginnings, this episode isfull of grit, heart, and practical insight.

In this episode, we sit down with Piersten Gaines, Founderand CEO of Pressed Roots, the first national luxury blowout bar createdspecifically for highly textured hair. Piersten shares how her personalexperiences led to the launch of a brand that’s redefining inclusivity in thebeauty industry. From early pop-up salons to opening the flagship Pressed Rootslocation just days before the pandemic shutdown, Piersten walks us through thechallenges, lessons, and victories that shaped her journey. We explore what itmeans to build a purpose-driven brand, how she’s preparing to franchise in2025, and the powerful connection between beauty, identity, and community.