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We’re back for part two of our mini series, and this time we’re tackling the big questions: Would you rather have 100 leads or 1,000 followers? How do you actually stay in front of your clients for years? And does AI help or hurt your business? From social media strategy to the importance of genuine connection, we break down how real estate pros can future-proof their business in a noisy digital world.

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In this special two-parter episode, we skip the guest seat and dive into an open, candid conversation about today’s real estate landscape. We explore why the fourth quarter is the biggest hidden opportunity, how agents can build sustainable systems for long-term growth, and the shift toward younger buyers—all while tackling social media trends, influencer culture, and the importance of relationships and referrals.

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In this special 100th episode, we celebrate a major milestone with an inspiring guest: Michael Howell, Broker/Owner of Realty ONE Group Restore. Mike shares how servant leadership, authenticity, and a focus on people over profits have shaped his business and his life. From building a legacy with his family to developing future leaders through coaching, he offers timeless wisdom on restoring integrity to real estate and creating sustainable success for generations to come.

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We sat down with Tyler Cooper, co-founder of Socratik, to unpack the future of digital marketing in a rapidly evolving, AI-driven world. Tyler shares how small businesses (and especially real estate professionals) can adapt to declining website clicks, the rise of Generative Engine Optimization (GEO), and the importance of being cited as a trusted source.

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We sat down with our VP of Technology, Arkadiusz Halaj, to demystify the world of AI and its growing role in real estate. From saving agents hours each week to identifying your “North Star,” Arkadiusz shares actionable insights on how to leverage AI without losing the human connection that drives our industry. Whether you're skeptical, curious, or already experimenting with AI tools, this episode will help you rethink your approach to tech in your business.

*This description may or may not have been written via AI*

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Class is in session! We're thrilled to be joined by Jason Lopez, the mastermind behind Realty ONE Group’s all-new ONE University. Jason breaks down everything agents need to know about this dynamic upgraded platform: from powerful training programs to hands-on workshops and on-demand courses, all designed for real estate professionals at any stage in their career. This is your inside look at the future of real estate learning.

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You're going to want to really pay attention to this ONE! Luke Acree, President of ReminderMedia, has joined us for a very special episode designed specifically for real estate professionals who are looking to really double down on their marketing efforts. Luke breaks down the three pillars of his F.I.T Framework, which are absolutely essential for any marketing to be effective. Gain valuable insight and change your business for the better.

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YouTube, ever heard of it? Obviously, but have you thought about it using it as your primary source of leads? Mark Klim and Jeff Gregg of Realty ONE Group Coastal in Summerville, South Carolina, have done exactly that and built not only a wildly successful book of business but have also become local celebrities as a result! Check out their story, tips and tricks of how you can own your market through YouTube.