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We’re back for part two of our mini series, and this time we’re tackling the big questions: Would you rather have 100 leads or 1,000 followers? How do you actually stay in front of your clients for years? And does AI help or hurt your business? From social media strategy to the importance of genuine connection, we break down how real estate pros can future-proof their business in a noisy digital world.

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In this special two-parter episode, we skip the guest seat and dive into an open, candid conversation about today’s real estate landscape. We explore why the fourth quarter is the biggest hidden opportunity, how agents can build sustainable systems for long-term growth, and the shift toward younger buyers—all while tackling social media trends, influencer culture, and the importance of relationships and referrals.

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In this special 100th episode, we celebrate a major milestone with an inspiring guest: Michael Howell, Broker/Owner of Realty ONE Group Restore. Mike shares how servant leadership, authenticity, and a focus on people over profits have shaped his business and his life. From building a legacy with his family to developing future leaders through coaching, he offers timeless wisdom on restoring integrity to real estate and creating sustainable success for generations to come.