Confused by the new regulations and a patchwork of state-level policies?

With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt.

Maggie Lyons, Vice President of Government and Regulatory Affairs at GS1 US, joins hosts Reid Jackson and Liz Sertl to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and consumer packaged goods (CPG).

Maggie’s team works with policymakers and industry leaders to align mandates with existing systems, helping avoid duplication and enabling efficient, standards-based implementation.

In this episode, you’ll learn:

• How state-level regulation is influencing national supply chain strategies

• Why new ingredient bans could create a ripple effect across CPG brands

• What you can do to stay ahead of policy changes impacting your industry

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:07) Why GS1 built a policy team

(04:02) From Capitol Hill to CPG strategy

(06:34) Staying focused amid constant regulatory shifts

(08:48) Government agencies shaping supply chain standards

(10:38) Customs, tariffs, and food assistance priorities

(14:59) How SNAP waivers complicate retail operations

(17:57) What red dye bans mean next

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Maggie Lyons on LinkedIn

What if you could see what your customers are searching before they even hit 'buy'?

In today’s hyper-competitive marketplace, that’s exactly what the best brands are doing, and it’s giving them a serious edge.

In this episode, Chris Barnes, General Manager of Retail & Alternative Channels at Jungle Scout, joins hosts Reid Jackson and Liz Sertl to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond.

Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and advertising, all by knowing what to look for in the data.

In this episode, you’ll learn:

• How to use search and shopper behavior to guide product strategy

• Why category management looks different in the age of marketplaces

• The data brands overlook and how it impacts sales performance
  
  

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:07) Chris Barnes on his career journey

(04:38) Transforming strategy with data and intelligence

(05:55) Category management in-store vs. online

(09:23) AI’s impact on search and consumer behavior

(13:04) Dude Wipes’ growth and success

(15:35) Leveraging data to understand consumer needs

(19:17) Power of data analytics in product development

(20:48) Top strategies for maximizing growth

(27:37) The future of agencies and AI in business

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Chris Barnes on LinkedIn
Check out Jungle Scout

How do you build a beverage brand from scratch and land in over a thousand stores?

For Aisha Chottani, it started with stress and a few homemade “potions”.

In this episode, Aisha, Founder and CEO of Moment, joins hosts Reid Jackson and Liz Sertl to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves.

She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and how those lessons became systems that power Moment’s growth today.

In this episode, you’ll learn:

• Why small brands need relationships more than volume

• How early mistakes can turn into long-term wins

• What to watch out for when scaling distribution and operations
  
  

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(01:34) Building a global mindset from four continents

(03:07) From McKinsey burnout to homemade “potions”

(06:06) Barcode errors and the pain of early logistics

(08:21) Growing Moment to 1,000 stores and 30 DCs

(11:33) What small brands can leverage on

(14:06) Collaborating with Lululemon

(17:15) Why Moment leans into a subscription model

(20:39) Operational failures to learn from

(27:36) Aisha’s favorite technology

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Aisha Chottani on LinkedIn
Check out Moment

What does it take to grow a brand on Amazon today?

The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform.

In this episode, Jason Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers.

He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV.

In this episode, you’ll learn:

• Why traditional retail rules don’t apply to Amazon

• How Connected TV can accelerate brand growth

• What makes Amazon profitable when compared to DTC
  
  

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:53) From failed consulting to full-service agency

(06:26) Fixing locked attributes and bad UPC data

(09:59) Streaming ads that convert like e-commerce

(13:56) Selling to algorithms, not people

(16:34) Comparing Amazon to direct-to-consumer

(20:44) Why CTV is outperforming display ads

(26:48) How AI will change the way we shop

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Jason Boyce on LinkedIn
Check out Avenue7Media

How accurate is your inventory?

For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year.

In this episode, Dean Frew, President of RFID Solutions at SML, sits down with hosts Reid Jackson and Liz Sertl to explore how RFID solves one of retail’s biggest challenges. Dean shares how real-time data at the item level drives results from return fraud to buying online and pick up in store.

He also discusses what it takes to make RFID work at scale, how adoption has changed post-COVID, and why distribution centers are the next frontier.

In this episode, you’ll learn:

• How RFID improves inventory accuracy

• Where retailers are seeing the most significant ROI

• New use cases beyond the sales floor

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(02:20) Dean’s background and RFID journey

(06:35) Improving inventory accuracy with RFID

(12:13) Reducing returns fraud with item-level data

(18:07) How BOPIS impacts inventory and sales

(23:01) Boosting inbound accuracy at distribution centers

(26:14) RFID in checkout and fitting room experiences

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Dean Frew on LinkedIn
Check out SML Group

Did you know that the first coupon dates back to the 1800s?

It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now.

In this episode, Brett Watson, CEO of The Coupon Bureau, joins hosts Reid Jackson and Liz Sertl to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and built-in fraud prevention, coupons are evolving for the modern retail experience.

Brett explains what it takes to bring an old system into the digital age, why coupon fraud has become such a costly issue, and how these changes are unlocking new opportunities for both brands and consumers.

In this episode, you’ll learn:

• How couponing has evolved over the years

• The role of coupons in marketing and media

• The future of coupon technology

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(03:31) History of couponing

(09:45) The scale of coupon fraud in the industry

(14:56) The new coupon standard

(18:54) Different innovations and applications of coupons

(23:23) Brett’s favorite tech she can’t live without

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Brett Watson on LinkedIn

Check out The Coupon Bureau

Do you ever think about food safety when you sit down for a meal? It’s easy to take for granted, but behind every meal, strict standards and practices ensure the food we consume is safe.

In this replay episode, we revisit our conversation with Darin Detwiler, Founder and CEO of Detwiler Consulting Group. Darin’s path to food safety is deeply personal, driven by the tragic loss of his son to E. coli.

Darin shares how the food safety industry is adapting to technological advancements like data analytics, AI, and digital solutions while meeting the ongoing demand for consistent production. If you've ever wondered about the efforts behind keeping food safe, this episode provides an inside look at the evolving food safety landscape and how we can continue protecting consumers in a rapidly changing environment.

In this episode, you’ll learn:

• How digital solutions like data analytics and blockchain balance long-term and short-term food safety goals

• The need for courage in food safety leadership to proactively manage and prevent crises

• The power of social media to help improve food safety and transparency

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(00:45) What led Darin into the food safety industry

(04:05) What Detwiler Consulting Company offers

(09:20) New technology and trends in the food safety industry

(14:08) How Darin and his team use AI and evolve it

(16:39) Big failures that have taken place in the food safety industry

(23:47) Darin’s favorite technology at the moment

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Darin Detwiler on LinkedIn

Check out Detwiler Consulting Group

The apparel industry is working to be more sustainable, but verifying those claims is complicated. With over 70 certifications and no standardized way to share data, brands and retailers struggle to track sustainability efforts efficiently.

In this episode, Amy Reiter, Senior Director of Customer Success for the Apparel and General Merchandise Initiative at GS1 US, joins hosts Reid Jackson and Liz Sertl for a conversation on the challenges of sustainability certifications in apparel. Many companies still rely on PDFs and spreadsheets to verify organic cotton claims and responsible manufacturing. GS1 US is working to change that by improving data-sharing processes and exploring how GTINs (Global Trade Item Numbers) can streamline certification tracking.

Tune in to learn how the industry is tackling sustainability verification and what it means for brands, retailers, and consumers alike.

In this episode, you’ll learn:

• Why GTINs are critical for accurate sustainability claims

• How brands and retailers can replace inefficient certification tracking

• The growing role of machine-readable data in product transparency

Jump into the conversation:

(00:00) Sustainability Journey at GS1 US

(03:16) Streamlining Textile Certification Data

(06:51) GTIN Certification Process Overview

(10:22) Gen Z Drives Eco-Label Awareness

(13:04) Seamless Machine-Readable Data Sharing

(18:28) Sustainability Practices in Business

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Amy Reiter on LinkedIn