How do you build a beverage brand from scratch and land in over a thousand stores?

For Aisha Chottani, it started with stress and a few homemade “potions”.

In this episode, Aisha, Founder and CEO of Moment, joins hosts Reid Jackson and Liz Sertl to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves.

She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and how those lessons became systems that power Moment’s growth today.

In this episode, you’ll learn:

• Why small brands need relationships more than volume

• How early mistakes can turn into long-term wins

• What to watch out for when scaling distribution and operations
  
  

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(01:34) Building a global mindset from four continents

(03:07) From McKinsey burnout to homemade “potions”

(06:06) Barcode errors and the pain of early logistics

(08:21) Growing Moment to 1,000 stores and 30 DCs

(11:33) What small brands can leverage on

(14:06) Collaborating with Lululemon

(17:15) Why Moment leans into a subscription model

(20:39) Operational failures to learn from

(27:36) Aisha’s favorite technology

Connect with GS1 US:

Our website - www.gs1us.org

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Connect with the guest:

Aisha Chottani on LinkedIn
Check out Moment