In this episode, Logan speaks with Justin Rowe with Impactable about:

• What are LinkedIn Thought Leader Ads?
  
  
• Justin's "pond theory" about LinkedIn
  
  
• 3 types of Thought Leader Ads you can run (& how to execute them)

Some Extra Resources You'll Enjoy:

Thought Leader Ad Example #1 (Cold)

Thought Leader Ad Example #2 (Cold)

Thought Leader Ad Example #3 (Retargeting)

Thought Leader Ad Example #4 (Retargeting)

Thought Leader Ads: A Step-by-Step Intro

7 High-Performing LinkedIn Thought Leader Ads Examples to Boost Conversions

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

In this episode, Logan speaks with Jessica Fewless with Inverta about:

• What is Nearbound ABM?
  
  
• How is it different from "standard" ABM strategy?
  
  
• Why is Nearbound ABM important right now?
  
  
• The 8 steps to execute a Nearbound ABM strategy this year

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.

The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products.

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs.

Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the program.

He also underscores the importance of creating cost-efficient customer acquisition channels, with a big emphasis on referral programs, and the need for a low-friction, high-trust environment that encourages referrals. Additionally, Cole highlights the significance of having good data and tracking the right customer interaction metrics to optimize referral programs.

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and communicating in a conversational manner that resonates with them. He also shares his approach to creating multi-step registration processes that gather first-party data, allowing for targeted marketing and follow-up with potential customers.

Want to see the process map Justin mentions in this episode, head over to the Nearbound Marketing podcast on YouTube:

Nearbound Marketing on YouTube

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

------

Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy.

Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing strategies with customer insights. He suggests operationalizing the system by prioritizing content creation to reach a wider audience, and stresses that the product is as important as the promotional strategies.

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

How do you build trust amidst the data overwhelm?

Dan Sanchez joins the show to help us navigate the infocalypse.

Dan dives into the changing landscape of marketing on Linkedin. He says we need to shift away from pontification to trust-building.

Dan and Logan Lyles explore the recent changes on LinkedIn, and discuss audience building, content strategy, and concerns about the platform's shift towards becoming pay-to-play. They also talk about the power of relationships, networking, and the art of asking insightful questions.

Dan also shares his 30-30-30 plan—his system for gaining influence on LinkedIn.

Highlights:

00:29 LinkedIn reach is going down
03:43 LinkedIn algorithm changes
05:16 Tell; show; share
09:03 Learn from failure
10:33 Enough pontification
10:53 We need more trust, less data
13:31 Start small
14:49 Best formats on LinkedIn
16:50 Learn out loud and lead with curiosity
19:22 The 30-30-30 plan
24:58 How to activate Nearbound Evangelists
28:42 Record personal videos with loom

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal

Is Nearbound Marketing all hype, or can you actually put it into play?

Blake Williams, CEO of Amp Factor, came on the podcast to discuss creating and capturing demand in marketing. We explore how Nearbound Marketing can harvest existing demand and close the gap between unmet expectations and potential solutions. We discuss the importance of Nearbound marketing and co-selling.

Plus, Blake shares the specific ABM marketing tactics he’s used to target specific accounts.

00:15 The myth of creating demand
01:34 We don't create demand; we meet customers unmet expectations
02:54 Marketers are too vague. You need a single persona.
03:50 Harvesting demand, not creating demand
05:05 Get specific with account-based marketing
05:29 Don't be hypothetical with your marketing
05:42 Nearbound marketing plays
06:34 Tactical Nearbound plays
14:56 How to know if your marketing is working
25:44 Using AI to improve your marketing efforts

To see the full video version of this conversation, check out:

Nearbound Marketing on YouTube

If you enjoyed this conversation & want easily search through past episodes, check out:

LoganLyles.com

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Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

Learn more: Nearbound Marketing with Reveal