$14MM in Net-New ARR through LinkedIn Evangelism w/ Chris Walker
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$14MM in Net-New ARR through LinkedIn Evangelism w/ Chris Walker
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In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy.
Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing strategies with customer insights. He suggests operationalizing the system by prioritizing content creation to reach a wider audience, and stresses that the product is as important as the promotional strategies.
To see the full video version of this conversation, check out:
Nearbound Marketing on YouTube
If you enjoyed this conversation & want easily search through past episodes, check out:
LoganLyles.com
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