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  • 249- 5 Reasons to Integrate Public Relations Now

    249- 5 Reasons to Integrate Public Relations Now
    2025/10/22

    In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy.

    I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.

    I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.

    Here's what came out of our discussion:

    1. The longevity and lasting impact of an article
    In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.

    These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.

    2. Breaking free from algorithms
    You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.

    3. Building credibility and trust
    PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.

    When it comes time to buy a product like a tea, a car, or a skincare treatment, they'll remember you --- because they've already read about your brand or heard your story before making their choice.

    4. Growing your visibility and reputation
    Many of our clients don't work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn't always the ultimate solution, and PR can often be the key to achieving the visibility you're looking for.

    5. Benefiting from the compound effect of PR
    As you know, I love advertising. Advertising drives sales. But PR makes you known. And there's one unique effect that only PR can bring: the compound effect.

    A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.

    The greatest strength of public relations remains this ability to make you known.


    Don't miss one of our last cohort of the year to learn how to:

    GET FEATURED YOU FOR FREE

    - November 10, 2025

    Check out the program:

    GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en


    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    SIGN UP TO OUR LISTS ➤ www.natapr.com
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    11 分
  • 248- But what exactly is a publicist?

    248- But what exactly is a publicist?
    2025/10/20

    But what exactly is a publicist?

    The word publicist carries a hint of intrigue.

    It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing.

    In fashion, beauty, or design, publicists---often called press agents---were key figures.

    They were recognized as true experts, and their role went far beyond sharing information.

    They shaped careers. They created events. And they knew how to captivate the media.

    Take Eleanor Lambert.
    She founded the Fashion Calendar.
    She invented... New York Fashion Week!
    Thanks to her, American designers like Oscar de la Renta and Calvin Klein gained international recognition.

    Lambert wasn't just a publicist---she was a visionary.

    In Hollywood, there was Lois Smith.
    She had a gift for turning an actress into an icon.
    Marilyn Monroe owed her a lot.
    Smith knew how to orchestrate public appearances, manage relationships with journalists, and build a story around a personality.

    Being a publicist back then meant having a precious contact book, an intimate knowledge of the industry, and above all, an unfailing instinct for storytelling.

    Their influence was built on trust, respect, and professional rigor.

    Today, the profession has evolved.

    PR agencies have taken over.
    They juggle journalists, influencers, social media, visual content, digital partnerships... and even paid advertising.

    Results are measured differently: reach, engagement, conversions.

    Yet despite these sophisticated tools, the essence of the job remains the same.

    Whether it's a journalist in the 1950s or a content creator today, strong stories, authentic narratives, and genuine human connections remain the key to building awareness for a product or personality.

    The word publicist is still widely searched online.
    And yesterday's publicists and today's agencies share one thing in common: lasting visibility is built on storytelling and human relationships.

    The very term publicist continues to fascinate.

    It evokes elegance, subtlety, and the boldness of those pioneers who turned communication into an art form.

    Their legacy lives on in every press release, every event, every strategy designed to bring a story to life.

    In the end, no matter the tools.
    No matter the era.
    Our profession remains the same: weaving stories, creating connections, and building visibility that lasts.

    This is what PR professionals continue to do today, still inspired by those who shaped the history of the craft.

    I'm also taking this opportunity to announce our next free workshop on the #1 PR tool: the press release.


    Reserve your spot even if you can't join us live. The session will be recorded, and a replay link will be sent to all registrants after October 15, 2025.

    FREE WORKSHOP ➤ https://event.webinarjam.com/register/43/xkqx7cm6


    Don't miss one of our last cohort of the year to learn how to:

    GET FEATURED YOU FOR FREE

    - November 10, 2025

    Check out the program: Get Featured For Free

    GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en


    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    SIGN UP TO OUR LISTS ➤ www.natapr.com
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    9 分
  • 247- Vanessa Sicotte: A New Voice at NATA PR

    247- Vanessa Sicotte: A New Voice at NATA PR
    2025/09/24

    📺 Watch on YouTube ► https://youtu.be/YLX0O3FfkR4


    For this episode, I have the pleasure of welcoming Vanessa Sicotte, design expert and founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast.


    Before launching Damask & Dentelle, Vanessa graduated in Marketing, then earned a Master's degree in Art History from Concordia University, and worked in the corporate world, including at Louis Vuitton and Canon. She created Damask & Dentelle after deciding to follow her passion for décor, and today embraces a new challenge by joining the NATA PR team.


    Vanessa explains how she defines herself first as a mom, passionate woman, and traveler at heart. These aspects have shaped her professional practice in design and as a storyteller. She built her career around one idea: our spaces are never neutral; they reflect who we are.


    She shares that Damask & Dentelle was born from her desire to democratize design and show that everyday beauty is found in the details. The name represents Quebec heritage—damask in English and dentelle in French—embodying the blend of heritage and modernity that defines her design vision.


    What surprised her most about PR is how deeply it's rooted in human relationships. Behind every press release and strategy, there's dialogue—a way to build trust with media, clients, and communities. This balance between long-term strategy and daily agility excites her enormously.


    To brands relying only on social media, Vanessa explains that while social media is essential, it doesn't replace the depth of an article or interview. PR adds credibility and resonance that lasts over time, anchoring stories in collective memory.


    She sees each social platform as a room in a house: each has its function, but together they tell a coherent story. For the future, she hopes to serve the NATA PR team and remain curious and open to new encounters, as PR, like design, is all about human connections.


    📍WHERE TO FIND VANESSA:

    At NATA ➤ vanessa@natapr.com

    Podcast ➤ Déco Thérapie — available on all platforms

    LinkedIn ➤ Vanessa Sicotte

    Instagram ➤ @damask_dentelle


    Don't miss one of our last two cohorts of the year to learn how to get the media talking about you for free:

    September 29, 2025

    November 10, 2025


    🚨 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en


    SIGN UP TO OUR LISTS ➤ www.natapr.com

    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
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    33 分
  • 246- Even Influencers Use Public Relations

    246- Even Influencers Use Public Relations
    2025/09/10

    Dear PR Friends!

    An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media.

    Interesting, right?

    When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn't think of a better example.

    So why do these influencers want so-called traditional media to talk about them?

    Because TikTok stars are after the prestige and credibility that come with being featured in outlets like Vogue or the New York Times --- trading viral moments for lasting influence.

    An online article can remain accessible for years. And let's not forget about print magazines, which have an enviable shelf life compared to the instant nature of social media!

    I have to say, I love this: even these digital stars want to build something lasting, and traditional media still play a key role in growing their reputation.

    It may sound counterintuitive that, in an era dominated by influencer marketing, a TikToker with more than half a million followers would still be seeking traditional press coverage.

    But they've understood something important: media gives them access to millions of readers who never see them on TikTok... and also to brands that don't know them yet.

    As more and more creators aim to build sustainable careers beyond online fame, many are now seeking the legitimacy that only the press can provide.

    And those of you who follow me know my message well: PR is here to make you known.


    Don't miss one of our last two cohorts of the year to learn how to:

    GET FEATURED FOR FREE

    - September 29, 2025

    - November 10, 2025

    Sign up today!

    Don't miss our next FREE WORKSHOP on the #1 PR tool -- The Press Release here: September 17, 11 AM ET

    Nata


    DON'T MISS OUR NEXT FREE WORKSHOP ➤ https://event.webinarjam.com/register/41/m420ws7m

    TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

    6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

    THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

    SIGN UP TO OUR LISTS ➤ www.natapr.com

    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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    8 分
  • 245- What’s the point of Public Relations today?

    245- What’s the point of Public Relations today?
    2025/08/27
    Dear PR Friends !A few days ago, during a meeting with a client, I got THE question:"What's the point of PR today?"The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?Here's the spontaneous answer I gave:Public relations is the best organic part of your marketing plan.Why?Because even today, when a journalist chooses to tell your story, you don't pay them.When an influencer decides to share your products or services with their audience, you don't pay them either.That's what "organic" means: unpaid content.Of course, there are gray areas.If an influencer talks about you spontaneously and their followers respond positively, you'll probably want to take it further with them --- contests, promo codes, paid partnerships.That way, you keep engaging with that influencer's community.It's the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren't always on social media.I asked Google: How many people will not have internet access in 2025?Answer: nearly 32%.And if you leave the big urban centers, how many people simply can't afford a computer or a smartphone?Close to home, my 84-year-old mother recently started using an iPhone.Yes, she's connected now --- but she still reads her newspapers in print and watches TV.The media landscape has changed, that's true.But why ignore a 40+ audience that's often absent or barely active on social media?So, what's the point of PR today?To get people talking about you. To make you known.With over 30 years in communications, I've seen public relations constantly adapt, embracing new technologies --- and I know it will be the same with artificial intelligence. It's a tool, not an end in itself.And even if some dream of replacing humans with robots, I don't see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.6 simple steps to create your own PR campaign, and I will help you get easily your first feature.Don't miss our last 2 cohorts of the year:• September 29, 2025, and• November 3, 2025 --- the final ones this year.It's all been simplified to help you take action right away and start sharing your story.Sign up for the waitlist here:NataBE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglistTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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    11 分
  • 244- PR – No Need to Study!

    244- PR – No Need to Study!
    2025/08/13

    Dear PR Friends!

    I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR --- without spending years learning all the theory.

    Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several thousand dollars per month, many believe PR is out of their reach.

    That couldn't be further from the truth!

    So I point them to NATA PR SCHOOL --- and our super simple 6-week program: GET FEATURED FOR FREE.

    You'll find the link in the show notes.

    It's an easy, online training designed to help you take action FAST.

    Here's how it works:

    1. In the first module, you see exactly how it's done.

    2. And you can start doing it right away!

    I'm also there for six weeks to answer all your questions and address any doubts you may have.

    If you've been following me for a while, you probably know that I use this very same program to train all the new hires at the NATA PR agency.

    In fact, after this training, you could even apply to work with us!

    So here's the deal: this program has zero theory --- just pure action.

    By the second module, you'll already have everything you need to reach out to journalists and influencers.

    Yep --- just like if you were working at NATA PR, creating media coverage and buzz for our clients.

    But this time, you're the client!

    It's time to tell your story to the media --- because if you don't, they simply won't know you exist.

    And if they don't know you, neither will your future clients.

    Getting media coverage is incredibly powerful.

    Why PR?

    - It gives you instant credibility.

    - It gets you noticed.

    And once potential clients know who you are and what you do, they reach out. And they buy.

    You build trust, desire, and demand.

    Only PR can do that for you.

    Now, don't get me wrong --- advertising works.

    Ads sell

    PR gets you known

    The next two cohorts start on September 29, 2025, and November 3, 2025 --- the final ones this year.

    It's all been simplified to help you take action right away and start sharing your story.

    It's easy, accessible --- and honestly, fun!

    Fun guaranteed!

    And I know you can do it --- because I'm sharing my roadmap and all my shortcuts.

    You'll go straight to the point, no time wasted --- and start getting featured for free!

    Sign up for the waitlist here:

    ---

    Nata


    BE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglist

    TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

    WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz

    6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

    THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

    SIGN UP TO OUR LISTS ➤ www.natapr.com

    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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    8 分
  • 243- What's the true value of a feature, a press article?

    243- What's the true value of a feature, a press article?
    2025/07/30
    Hi my PR Friends,If you caught our last episode, you know I'm here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more.Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss with you the value of an article.We're talking about a journalist choosing to feature you.Naturally, this expert isn't paid by you but is employed by a newspaper, magazine, or other media outlet. This isn't a paid advertorial you've bought—it's earned media.Here, you haven't paid this journalist.In some markets, the value of an article is still measured against what you'd pay for an advertisement.Let's say this organic article takes up a full page in a magazine. If you were to pay $10,000 for that page, PR standards would advise us to multiply that value by three: $30,000—because the impact of an organic article is far greater than that of an ad.In certain markets, the value is multiplied by six or even ten, depending on the media.Having an intermediary, such as a journalist, speak about you without payment is invaluable—it builds trust and boosts your reputation.The effects of an article are plentiful. Here are a few advantages:1. Instant credibility: A feature in a credible media outlet acts as a stamp of validation, granting authority that no ad can match.2. Free, powerful visibility: Unlike ads, you're not paying for space—but the impact can be tenfold if the article is well-targeted.3. Long-lasting effect (Evergreen): Articles often remain online for months or even years, continuously building your reputation.4. Digital word-of-mouth power: Published articles are often shared on social media or featured in newsletters—creating organic viral effects.5. SEO boost: Mentions in high-authority media improve your Google search rankings.6. Reusable content: Published articles can be repurposed across various communication tools, including your website, email signature, social media, and presentations.7. Trust generator for clients and investors: Prospects are more inclined to buy from or collaborate with a company that's received media coverage.8. Access to new audiences: Media outlets often reach different audiences than your own channels, exposing you to qualified new prospects.9. Media snowball effect: One publication can attract others, creating a domino effect. Journalists often rely on previously published material to uncover new topics.10. Qualitative fame measurement: Though hard to quantify, the impact of an article can often be measured by increased website visits, subscriptions, or contact inquiries.So, if you ever decide to invest in our "Get Featured for Free" training, remember that just one successfully generated article will yield more than the money invested—plus, the knowledge gained stays with you forever.Got questions? Reach out: nata@natapr.comI can't wait to see you there!NataGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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    11 分
  • 242- FREE WORSHOP : The Press Release

    242- FREE WORSHOP : The Press Release
    2025/07/16

    If you've been following me, you've heard me talk about press releases more than once.

    Today, I invite you to invest your time in a high-value workshop focused on the art of the press release.

    And I've even listed five powerful reasons to join me on July 23 and 24, 2025:

    1. Demystify PR's #1 Tool

    The press release is still the #1 gateway to credible, free media coverage. Learn how to write it like a pro -- and after two 1-hour sessions, I promise you'll never see it the same way again.

    2. A simple, 6-step method

    You'll leave with a straightforward, field-tested method you can apply immediately to your business or your clients.

    3. Avoid the classic mistakes

    Most entrepreneurs write press releases that never get read. Learn how to catch a journalist's attention from the very first line.

    4. Boost your visibility---without spending on ads

    A well-written release can lead to articles, interviews, and credibility that no ad can buy.

    5. Write YOUR release live

    This isn't just theory---we'll write it together, live. You'll leave with a press release ready to send.

    💡 No fluff. These are just real-world tips we use daily at NATA PR.

    A good press release can:

    • Shine a spotlight on your business and products

    • Tell your story in a compelling way

    • Convince a journalist to talk about you

    A powerful release is simple, straightforward, and engaging.

    So why not write it together?

    FREE LIVE WORKSHOP -- REGISTER NOW!

    Dates: July 23 & 24, 2025

    Format: Two 1-hour interactive sessions

    You'll learn:

    • Our top tips for writing irresistible press releases

    • How to grab the attention of journalists and influencers

    • Real-life examples and templates from NATA PR

    • A live Q&A to answer your specific questions

    Workshop Program

    Day 1 -- July 23 at 11 AM

    • Craft a compelling headline

    • Write efficiently using ChatGPT

    • The all-important first paragraph

    Day 2 -- July 24 at 11 AM

    • The 4 key elements of a great press release

    • Why quotes matter

    • Essential company info to include

    • Contact details -- never forget them!

    75% of journalists consider press releases a key source of information (source: CISION).

    But only if they're done right.

    Walk away with a practical, effective tool to boost your visibility.

    And yes---it's 100% free.


    ✅ Sign up now---spots are limited!

    REGISTER FOR THE WORKSHOP ➤ https://event.webinarjam.com/register/34/8or45hnz


    Got questions? Reach out: nata@natapr.com

    I can't wait to see you there!

    Nata


    WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz

    6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

    THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

    GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

    SIGN UP TO OUR LISTS ➤ www.natapr.com

    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
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    8 分