In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy.

I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.

I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.

Here's what came out of our discussion:

1. The longevity and lasting impact of an article
In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.

These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.

2. Breaking free from algorithms
You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.

3. Building credibility and trust
PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.

When it comes time to buy a product like a tea, a car, or a skincare treatment, they'll remember you --- because they've already read about your brand or heard your story before making their choice.

4. Growing your visibility and reputation
Many of our clients don't work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn't always the ultimate solution, and PR can often be the key to achieving the visibility you're looking for.

5. Benefiting from the compound effect of PR
As you know, I love advertising. Advertising drives sales. But PR makes you known. And there's one unique effect that only PR can bring: the compound effect.

A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.

The greatest strength of public relations remains this ability to make you known.

Don't miss one of our last cohort of the year to learn how to:

GET FEATURED YOU FOR FREE

- November 10, 2025

Check out the program:

GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

SIGN UP TO OUR LISTS ➤ www.natapr.com

But what exactly is a publicist?

The word publicist carries a hint of intrigue.

It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing.

In fashion, beauty, or design, publicists---often called press agents---were key figures.

They were recognized as true experts, and their role went far beyond sharing information.

They shaped careers. They created events. And they knew how to captivate the media.

Take Eleanor Lambert.
She founded the Fashion Calendar.
She invented... New York Fashion Week!
Thanks to her, American designers like Oscar de la Renta and Calvin Klein gained international recognition.

Lambert wasn't just a publicist---she was a visionary.

In Hollywood, there was Lois Smith.
She had a gift for turning an actress into an icon.
Marilyn Monroe owed her a lot.
Smith knew how to orchestrate public appearances, manage relationships with journalists, and build a story around a personality.

Being a publicist back then meant having a precious contact book, an intimate knowledge of the industry, and above all, an unfailing instinct for storytelling.

Their influence was built on trust, respect, and professional rigor.

Today, the profession has evolved.

PR agencies have taken over.
They juggle journalists, influencers, social media, visual content, digital partnerships... and even paid advertising.

Results are measured differently: reach, engagement, conversions.

Yet despite these sophisticated tools, the essence of the job remains the same.

Whether it's a journalist in the 1950s or a content creator today, strong stories, authentic narratives, and genuine human connections remain the key to building awareness for a product or personality.

The word publicist is still widely searched online.
And yesterday's publicists and today's agencies share one thing in common: lasting visibility is built on storytelling and human relationships.

The very term publicist continues to fascinate.

It evokes elegance, subtlety, and the boldness of those pioneers who turned communication into an art form.

Their legacy lives on in every press release, every event, every strategy designed to bring a story to life.

In the end, no matter the tools.
No matter the era.
Our profession remains the same: weaving stories, creating connections, and building visibility that lasts.

This is what PR professionals continue to do today, still inspired by those who shaped the history of the craft.

I'm also taking this opportunity to announce our next free workshop on the #1 PR tool: the press release.

Reserve your spot even if you can't join us live. The session will be recorded, and a replay link will be sent to all registrants after October 15, 2025.

FREE WORKSHOP ➤ https://event.webinarjam.com/register/43/xkqx7cm6

Don't miss one of our last cohort of the year to learn how to:

GET FEATURED YOU FOR FREE

- November 10, 2025

Check out the program: Get Featured For Free

GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

SIGN UP TO OUR LISTS ➤ www.natapr.com

📺 Watch on YouTube ► https://youtu.be/YLX0O3FfkR4

For this episode, I have the pleasure of welcoming Vanessa Sicotte, design expert and founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast.

Before launching Damask & Dentelle, Vanessa graduated in Marketing, then earned a Master's degree in Art History from Concordia University, and worked in the corporate world, including at Louis Vuitton and Canon. She created Damask & Dentelle after deciding to follow her passion for décor, and today embraces a new challenge by joining the NATA PR team.

Vanessa explains how she defines herself first as a mom, passionate woman, and traveler at heart. These aspects have shaped her professional practice in design and as a storyteller. She built her career around one idea: our spaces are never neutral; they reflect who we are.

She shares that Damask & Dentelle was born from her desire to democratize design and show that everyday beauty is found in the details. The name represents Quebec heritage—damask in English and dentelle in French—embodying the blend of heritage and modernity that defines her design vision.

What surprised her most about PR is how deeply it's rooted in human relationships. Behind every press release and strategy, there's dialogue—a way to build trust with media, clients, and communities. This balance between long-term strategy and daily agility excites her enormously.

To brands relying only on social media, Vanessa explains that while social media is essential, it doesn't replace the depth of an article or interview. PR adds credibility and resonance that lasts over time, anchoring stories in collective memory.

She sees each social platform as a room in a house: each has its function, but together they tell a coherent story. For the future, she hopes to serve the NATA PR team and remain curious and open to new encounters, as PR, like design, is all about human connections.

📍WHERE TO FIND VANESSA:

At NATA ➤ vanessa@natapr.com

Podcast ➤ Déco Thérapie — available on all platforms

LinkedIn ➤ Vanessa Sicotte

Instagram ➤ @damask_dentelle

Don't miss one of our last two cohorts of the year to learn how to get the media talking about you for free:

September 29, 2025

November 10, 2025

🚨 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/