『Nata PR School (EN)』のカバーアート

Nata PR School (EN)

Nata PR School (EN)

著者： Natalie Bibeau
無料で聴く

このコンテンツについて

 Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.Natalie Bibeau マーケティング マーケティング・セールス 経済学
エピソード
  • 245- What’s the point of Public Relations today?

    245- What’s the point of Public Relations today?
    2025/08/27
    Dear PR Friends !A few days ago, during a meeting with a client, I got THE question:"What's the point of PR today?"The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?Here's the spontaneous answer I gave:Public relations is the best organic part of your marketing plan.Why?Because even today, when a journalist chooses to tell your story, you don't pay them.When an influencer decides to share your products or services with their audience, you don't pay them either.That's what "organic" means: unpaid content.Of course, there are gray areas.If an influencer talks about you spontaneously and their followers respond positively, you'll probably want to take it further with them --- contests, promo codes, paid partnerships.That way, you keep engaging with that influencer's community.It's the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren't always on social media.I asked Google: How many people will not have internet access in 2025?Answer: nearly 32%.And if you leave the big urban centers, how many people simply can't afford a computer or a smartphone?Close to home, my 84-year-old mother recently started using an iPhone.Yes, she's connected now --- but she still reads her newspapers in print and watches TV.The media landscape has changed, that's true.But why ignore a 40+ audience that's often absent or barely active on social media?So, what's the point of PR today?To get people talking about you. To make you known.With over 30 years in communications, I've seen public relations constantly adapt, embracing new technologies --- and I know it will be the same with artificial intelligence. It's a tool, not an end in itself.And even if some dream of replacing humans with robots, I don't see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.6 simple steps to create your own PR campaign, and I will help you get easily your first feature.Don't miss our last 2 cohorts of the year:• September 29, 2025, and• November 3, 2025 --- the final ones this year.It's all been simplified to help you take action right away and start sharing your story.Sign up for the waitlist here:NataBE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglistTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
    続きを読む 一部表示
    11 分
  • 244- PR – No Need to Study!

    244- PR – No Need to Study!
    2025/08/13

    Dear PR Friends!

    I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR --- without spending years learning all the theory.

    Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several thousand dollars per month, many believe PR is out of their reach.

    That couldn't be further from the truth!

    So I point them to NATA PR SCHOOL --- and our super simple 6-week program: GET FEATURED FOR FREE.

    You'll find the link in the show notes.

    It's an easy, online training designed to help you take action FAST.

    Here's how it works:

    1. In the first module, you see exactly how it's done.

    2. And you can start doing it right away!

    I'm also there for six weeks to answer all your questions and address any doubts you may have.

    If you've been following me for a while, you probably know that I use this very same program to train all the new hires at the NATA PR agency.

    In fact, after this training, you could even apply to work with us!

    So here's the deal: this program has zero theory --- just pure action.

    By the second module, you'll already have everything you need to reach out to journalists and influencers.

    Yep --- just like if you were working at NATA PR, creating media coverage and buzz for our clients.

    But this time, you're the client!

    It's time to tell your story to the media --- because if you don't, they simply won't know you exist.

    And if they don't know you, neither will your future clients.

    Getting media coverage is incredibly powerful.

    Why PR?

    - It gives you instant credibility.

    - It gets you noticed.

    And once potential clients know who you are and what you do, they reach out. And they buy.

    You build trust, desire, and demand.

    Only PR can do that for you.

    Now, don't get me wrong --- advertising works.

    Ads sell

    PR gets you known

    The next two cohorts start on September 29, 2025, and November 3, 2025 --- the final ones this year.

    It's all been simplified to help you take action right away and start sharing your story.

    It's easy, accessible --- and honestly, fun!

    Fun guaranteed!

    And I know you can do it --- because I'm sharing my roadmap and all my shortcuts.

    You'll go straight to the point, no time wasted --- and start getting featured for free!

    Sign up for the waitlist here:

    ---

    Nata


    BE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglist

    TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

    WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz

    6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

    THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

    SIGN UP TO OUR LISTS ➤ www.natapr.com

    INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

    PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
    続きを読む 一部表示
    8 分
  • 243- What's the true value of a feature, a press article?

    243- What's the true value of a feature, a press article?
    2025/07/30
    Hi my PR Friends,If you caught our last episode, you know I'm here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more.Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss with you the value of an article.We're talking about a journalist choosing to feature you.Naturally, this expert isn't paid by you but is employed by a newspaper, magazine, or other media outlet. This isn't a paid advertorial you've bought—it's earned media.Here, you haven't paid this journalist.In some markets, the value of an article is still measured against what you'd pay for an advertisement.Let's say this organic article takes up a full page in a magazine. If you were to pay $10,000 for that page, PR standards would advise us to multiply that value by three: $30,000—because the impact of an organic article is far greater than that of an ad.In certain markets, the value is multiplied by six or even ten, depending on the media.Having an intermediary, such as a journalist, speak about you without payment is invaluable—it builds trust and boosts your reputation.The effects of an article are plentiful. Here are a few advantages:1. Instant credibility: A feature in a credible media outlet acts as a stamp of validation, granting authority that no ad can match.2. Free, powerful visibility: Unlike ads, you're not paying for space—but the impact can be tenfold if the article is well-targeted.3. Long-lasting effect (Evergreen): Articles often remain online for months or even years, continuously building your reputation.4. Digital word-of-mouth power: Published articles are often shared on social media or featured in newsletters—creating organic viral effects.5. SEO boost: Mentions in high-authority media improve your Google search rankings.6. Reusable content: Published articles can be repurposed across various communication tools, including your website, email signature, social media, and presentations.7. Trust generator for clients and investors: Prospects are more inclined to buy from or collaborate with a company that's received media coverage.8. Access to new audiences: Media outlets often reach different audiences than your own channels, exposing you to qualified new prospects.9. Media snowball effect: One publication can attract others, creating a domino effect. Journalists often rely on previously published material to uncover new topics.10. Qualitative fame measurement: Though hard to quantify, the impact of an article can often be measured by increased website visits, subscriptions, or contact inquiries.So, if you ever decide to invest in our "Get Featured for Free" training, remember that just one successfully generated article will yield more than the money invested—plus, the knowledge gained stays with you forever.Got questions? Reach out: nata@natapr.comI can't wait to see you there!NataGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
    続きを読む 一部表示
    11 分
まだレビューはありません