Hello PR friends,

When was the last time you invested in your projects or your business?

As for me, I've lost count of the number of courses and coaching programs I've done over the years.

One that really stands out was with Kris Plachy --- an exceptional business coach --- who helped me go from "HR is not my strength" to "I love managing my team!"

Anyone who knows me well knows what a transformation that was --- managing people used to feel like a chore.

And yes, the program's price felt steep at the time, and I questioned the return on investment.

On top of that, it wasn't easy. Kris asked me to redefine NATA PR's core values and completely rethink every role in the agency.

I didn't want to do it. I already had a list of values and job descriptions. Everything was "done."

But going back to the foundation changed everything --- the way I lead, what I believe, and the results I get.

I'll spare you the full curriculum, but without hesitation: I would make that investment again in a heartbeat.

The financial return is still felt today.

Employee retention can be measured in dollars. My team is happier and more engaged.

This means we serve our clients better --- and they stick with us longer.

That's the kind of return on investment I'm talking about.

Better than the stock market!

I've signed up for another business coaching program --- and I'm approaching it with a completely fresh perspective.

It's a one-year program focused on taking immediate action.

It's the kind of training that lights up my brain. I'm constantly coming up with new ideas --- things I can test right away.

The idea is simple: try something now (a new newsletter, podcast episode, offer, or updated service). If it doesn't work, analyze what went wrong, get coaching, and quickly implement an improved version.

This program reminds me a lot of the ones I offer --- 100% focused on real-world action.

If you're following my work, you're probably wondering how to increase your sales and attract more clients.

So why not invest in your sales?

I invite you to take a fresh look at what the NATA PR SCHOOL offers --- not as an expense but as a strategic investment in your business.

You want to integrate PR and influencers into your marketing plan to boost visibility and drive sales --- but you're not sure where to start?

I promise you with just one free call, I can point you in the right direction.

Your only investment today? A little of your time.

BOOK YOUR FREE CONSULTATION ➤ https://calendly.com/natapr/30-minutes-zoom?month=2025-06

I'm here to help --- simply and clearly.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hello PR friends,

Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.

And believe me, in 2025, this has become essential.

Why?

Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.

They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.

And you know what? It works.

You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.

Brands are using it to get their message across --- clearly, quickly... and above all, credibly.

Because it's not a traditional ad --- it's someone "just like us" talking.

And that's just the beginning.

Another major trend is personalization.

Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.

And to make all this happen, of course... there's AI.

Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.

This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.

And there's more: in 2025, consumers are the new brand ambassadors.

The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.

And guess what? Social media has become the new search engine.

46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.

So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.

And it's built on three pillars: authenticity, personalization, and technology.

Want to talk about influencer marketing?

Get in touch: nata@natapr.com

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hi my PR friends,

These days, everything changes so quickly that I sometimes feel like a dinosaur.

If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you're part of my dinosaur club.

What's fascinating about being one of the "old ones" is that we remember tools that once had a physical form and have now evolved into digital versions --- all while keeping their core purpose.

A perfect example is the newswire, which still exists today but is now online only.

Every day, thousands of companies publish press releases through newswires across the world.

It's a significant resource saver --- think of all the trees and paper saved.

But what exactly is a newswire, and what are the benefits of this kind of publication?

A newswire is an online distribution platform that allows companies, organizations, and even governments to release press statements on a large scale.

These platforms are connected to databases of journalists, editors, and media outlets around the globe. In other words, with a single click, your press release can reach hundreds --- or even thousands --- of media outlets.

It's a powerful tool for any public relations strategy.

Why?

Because it helps increase visibility for major announcements such as a product launch, fundraising news, a strategic hire, or a key partnership.

But a word of caution: just because your release is published on a newswire doesn't mean journalists will automatically pick it up.

A newswire is a distribution channel --- not a magic wand. Your release still needs to be well-written, clear, relevant... and, most importantly, offer real value to the media and their audiences.

Another benefit of using a newswire is the digital footprint it leaves.

Once published, your release is often automatically picked up by various platforms or niche websites.

It becomes a piece of content that can boost your online visibility and SEO credibility.

That said, newswires don't replace personalized media relations. They complement them.

Because nothing beats a targeted message sent directly to a journalist you know --- or one you've taken the time to research.

The two approaches --- broad distribution through the wire and direct outreach --- can and should work hand in hand.

Finally, remember that publishing on a newswire is an investment.

Depending on the platform and the length of your release, prices can range into the thousands of dollars. Therefore, it's essential to select your moments and messages carefully.

In short, a newswire is a powerful tool --- if used strategically. It doesn't replace the human touch or the instincts of a great publicist, but it can amplify your voice on a global scale.

Want to learn more?

Reach out to me at: nata@natapr.com

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/