Over a third of businesses in Australia are started by women over 35 and we’re doing it at almost double the rate of men. But we’re not just chasing profit,we’re chasing freedom, flexibility, and purpose. In this episode, Phoebe shares why so many women are walking away from the corporate treadmill to build something of their own and what it really takes to make your business financially sustainable.

From the untold story behind the female entrepreneurship boom to the cold, hard truth about subscription costs, pricing your offers, and paying yourself more than a guilt-soaked 1% this is your no-BS, emotionally honest, number-crunching chat about building a business that actually supports you.

If you’re a woman in midlife thinking of starting a business or knee-deep in one and wondering, “Is this even working?” this one’s for you.

🎁 Get support & tools mentioned in this episode:

• 🔧 Book a Happy Hour coaching session – 1:1, powerful,

• 🚀 Join the Business Builder program: includes 3 months of 1:1 coaching: use code THRIVE25 for 25% off

• 📚 Free Business Builder tools + downloads: phoebeblamey.com.au

• 🎥 Follow on YouTube for practical video tips

• 📖 Read The Happy Money Journey (book): Buy it here

🎧 If you loved this ep… 👉 Share it with the midlife woman in your life who’s cooking dinner while side-eyeing her LinkedIn profile and wondering what if? 👉 Leave a 5-star review and tell us what your dream business looks like. 👉 Subscribe for weekly deep dives into money, business, midlife pivots, and making it all work for you.

In this episode, we’re ditching perfection and chasing progress, because financial freedom isn’t about doing everything “right.” It’s about healing your money wounds, learning the basics, and transforming your relationship with money using simple, consistent actions.

I’ll take you through:

• Why it’s time to stop faking it and start faithing it

• How money trauma shows up (even in high earners)

• The three-step formula to create financial peace without pressure

• What it really means to build systems around your life (not the other way around)

• How tiny financial choices lead to powerful freedom

This one’s part pep talk, part plan, and all heart. Whether you’re swimming in spreadsheets or ignoring your statements altogether, this episode is for you.

🎁 Want to reset your money habits? Try the 30-Day Spend Cleanse and use code THRIVE25 for 25% off: 👉 LINK HERE

📺 Find us on You Tube https://www.youtube.com/@phoebeblamey

📚 Grab the free workbook click here

By choice or by chance, our lives change in our 40s and 50s. Kids grow up. Parents age. Relationships fracture. Careers stall. Suddenly, we’re carrying everyone — emotionally, financially, physically — and nobody seems to notice that we’re drowning.

This episode is raw and real.I’m digging into what it really feels like to be a woman in the thick of it: invisible, exhausted, expected to hold it all together… while secretly falling apart.

What do we do when it all falls apart, because we were meant to be the generation that had it all!! Instead we are getting divorced, losing our jobs and finding ourselves with no real plan. This is the emotional and financial burden we don't talk about. But we need to.

Because here’s the truth: You are not lazy. You are not crazy. You are not alone. And you are not out of options.

• Why midlife is hitting women harder than ever before

• The trap of being the default caregiver — even when we’re crumbling

• Domestic violence, adult children, ageing parents, and financial burnout

• The uncomfortable but necessary steps to start putting yourself first again

• Transition-to-retirement strategies, Centrelink options, and topping up super

• How curiosity beats defeat — especially when you're rebuilding your life

• Free Workbook: My Mindful Money Journey

• 30-Day Spend Cleanse: Join Now

• Instagram: @thehappymoneyjourney

• Facebook Group: Happy Honeys

If this episode hit home, share it with a woman you love. Rate, review, and subscribe — it helps get this message to more women who need to hear they’re not alone.