『My Best Campaign』のカバーアート

My Best Campaign

My Best Campaign

著者： Monday Creative Inc
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We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?Monday Creative Inc マーケティング マーケティング・セールス 経済学
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  • Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

    Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research
    2026/07/31

    This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.

    Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.


    LINKSChris on Linkedin

    Chris on Instagram

    Jesse Itzler's Adventure Club

    Sarah Blakely

    OR Sunrunner Hat

    Chris King on the Backcountry Marketing Podcast

    OR Mountain Bike Team

    Crankworx

    Pivot

    Dometic

    Fox Racing

    Danny Segal on Huckberry's content strategy

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    55 分
  • 7 Lessons from the World's Best Marketers

    7 Lessons from the World's Best Marketers
    2026/07/17

    This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately.


    LINKS

    Switchback Event

    Danny Segal on MBC

    Huckberry’s Youtube Channel

    Alicia Moore on MBC

    Adam Saraceno on MBC

    Peak Design Youtube Channel

    Sid Baptista on MBC

    Lee Glandorf on MBC

    The Sweat Lookbook Substack

    Katie Boston-Wilson on MBC

    Katie Boston-Wilson on MBC (again!)

    Brogan Graham on MBC

    November Project

    Ty Haney on MBC

    Outdoor Voices

    TRE - Brand Impact 1

    TRE - Brand Impact 2

    Austin Hodges on MBC

    Jen Gurecki on MBC

    Katie Wylder Substack

    Wispr Flow App

    Niclas Bornling on MBC

    Luke O’Shea on MBC

    Julie Igarashi on MBC

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    27 分
  • The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls

    The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls
    2026/07/03

    How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.


    LINKS

    Kristin on Linkedin

    Earls

    Stella Artois

    Stella Artois Train Commercial

    Cracker Barrel rebrand

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    51 分
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