Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research
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Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research
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This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.
Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.
LINKSChris on Linkedin
Chris on Instagram
Jesse Itzler's Adventure Club
Sarah Blakely
OR Sunrunner Hat
Chris King on the Backcountry Marketing Podcast
OR Mountain Bike Team
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Pivot
Dometic
Fox Racing
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