This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.

Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.

LINKSChris on Linkedin

Chris on Instagram

Jesse Itzler's Adventure Club

Sarah Blakely

OR Sunrunner Hat

Chris King on the Backcountry Marketing Podcast

OR Mountain Bike Team

Crankworx

Pivot

Dometic

Fox Racing

Danny Segal on Huckberry's content strategy

This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately.

LINKS

Switchback Event

Danny Segal on MBC

Huckberry’s Youtube Channel

Alicia Moore on MBC

Adam Saraceno on MBC

Peak Design Youtube Channel

Sid Baptista on MBC

Lee Glandorf on MBC

The Sweat Lookbook Substack

Katie Boston-Wilson on MBC

Katie Boston-Wilson on MBC (again!)

Brogan Graham on MBC

November Project

Ty Haney on MBC

Outdoor Voices

TRE - Brand Impact 1

TRE - Brand Impact 2

Austin Hodges on MBC

Jen Gurecki on MBC

Katie Wylder Substack

Wispr Flow App

Niclas Bornling on MBC

Luke O’Shea on MBC

Julie Igarashi on MBC

How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.

LINKS

Kristin on Linkedin

Earls

Stella Artois

Stella Artois Train Commercial

Cracker Barrel rebrand

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation

Todd Carmichael Halfdays Million Dollar Cowboy Bar Halfdays x Million Dollar Cowboy Bar Brandi Cyrus Halfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x Levis Airbnb Bedtime Ad Airbnb Girls Trip Ad Unreasonable Hospitality

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.

LINKS

Allegra Contatore on Linkedin

Allegra on IG

Sunday Riley

Good Genes by Sunday Riley

Bach Buquen x Sunday Riley Campaign

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.

LINKS

Avery Hairston on LinkedIn

Ayoh

Molly Baz

Banza Chicpea Pasta

Generation Startup Film

Unreasonable Hospitality by Will Guidara

Sundays Dog Food

Jake Paul

W brand

Molly's mayo Phone

Mayo-belline

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.

LINKS

PYNRS Performance Streetwear

Pioneers Run Crew Boston

JayZ in Brooks with Pharrell

Sidney for GQ x Brooks

New York Pioneer Club

Gabby Thomas, Olympic Gold Medalist

Best Flo Jo fashion moments

TrailblazHers Run Co & Newton Police lawsuit resolution

Desiree "Des" Linden, "Queen of Boston"

Prolyfyk

We Off the Couch

Mike Peck, Brooks Creative Director

David Hashim Photography

Kane x PYNRS

Diet Starts Monday

Brainchild

Jason Mayden's book The Speed of Grace

Traction

Nipsey Hussle