In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant.

Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations.

Connect with : Steven Schwartz Linkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/ Website: https://conciergemd.marketing/

Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Digital Marketing Challenges 02:52 Steven Schwartz's Journey in Digital Marketing 06:10 Transition to Concierge Medical Marketing 09:05 The Role of AI in Marketing for Medical Practices 11:54 Understanding Concierge Medicine 14:56 Proactive Healthcare and Patient Relationships 18:02 The Growth of Concierge and Direct Primary Care 20:56 Niche Marketing in Healthcare 23:53 Conclusion and Future of Concierge Medical Marketing 30:24 Narrowing Down Your Niche 33:58 The Importance of Human-Centric Business 39:19 Leveraging AI for Business Growth 44:03 The Human Element in AI 50:20 Being a Human Being vs. a Human Doing

In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Craig Taylor, CEO of CyberHoot, discussing the intersection of psychology and cybersecurity. Craig shares his journey from studying psychology to founding CyberHoot, emphasizing the importance of positive reinforcement in cybersecurity training.

The conversation explores the need for a shift from punitive measures to teaching good behaviors, the significance of understanding phishing, and the role of leadership in fostering a better cybersecurity culture. Craig also highlights the importance of educating the next generation on cybersecurity skills and the benefits of engaging employees through positive reinforcement.

Connect with : Craig Taylor Linkedin: https://www.linkedin.com/in/craigmtaylor/ Website: https://cyberhoot.com

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Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMDR/

Are you prepared to step up and be the leader your organization needs in safeguarding critical healthcare data?

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Book a discovery call with Justin now to learn more!

https://calendly.com/justin-itee-walker/15-minutes-discovery-web

Chapters

00:00 Introduction to Cybersecurity and Craig's Journey 02:54 The Intersection of Psychology and Cybersecurity 05:53 Reinforcing Positive Behaviors in Cybersecurity 08:47 Understanding Phishing and Cyber Literacy 11:59 The Importance of Teaching Cybersecurity Skills 15:00 Changing the Approach to Cybersecurity Training 18:01 The Evolution of Cybersecurity Practices 20:58 The Shift from Punishment to Positive Reinforcement 23:59 Building a Better Cybersecurity Culture 26:56 Engaging Employees in Cybersecurity Training 29:58 The Role of Leadership in Cybersecurity 32:46 Cybersecurity for the Next Generation 35:59 Conclusion and Final Thoughts

Summary

In this episode, Justin ITee Walker interviews Cory Dunham, an executive coach and keynote speaker, who shares his journey of self-discovery and the importance of aligning personal values with professional success. They discuss the significance of taking action, overcoming distractions in a tech-driven world, and the role of mindset in personal growth.

Cory emphasizes the need for authenticity, vulnerability, and building a supportive environment to foster deeper connections. The conversation also touches on the impact of consumption on life, the connection between health and wealth, and the importance of community in personal development. Ultimately, they encourage listeners to live intentionally and embrace change for a fulfilling life.

Takeaways

Cory emphasizes the importance of aligning work with personal values. Taking action is crucial for personal growth and success. Distractions from technology can hinder self-reflection and growth. Mindset plays a significant role in overcoming challenges. Building a supportive environment is essential for growth. Authenticity and vulnerability foster deeper connections. Small changes can lead to significant transformations over time. Embracing change is necessary for personal development. Living with intention can shape future outcomes. Community and relationships influence personal growth.

Connect with : Cory Dunham Linkedin: https://www.linkedin.com/in/corydunham-executive-leadership-coach/ Website: https://www.corysgift2.com/

Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Leadership Lessons 02:47 Cory's Personal Journey and Growth 05:40 The Importance of Taking Action 08:29 Navigating Distractions in Modern Life 11:27 The Role of Mindset in Achieving Goals 14:22 Building a Supportive Environment 17:26 Commitment to Change and Growth 20:13 Overcoming Imposter Syndrome 22:54 Implementing New Skills and Knowledge 25:07 Navigating Identity and Personal Growth 29:36 The Importance of Intentional Living 33:26 The Impact of Consumption on Life Choices 37:40 Health and Wealth: A Holistic Approach 41:54 Customization in Personal Development 45:02 Living Authentically and Passionately