AI in Healthcare Marketing: How to Grow Your Medical Practice
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AI in Healthcare Marketing: How to Grow Your Medical Practice
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In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant.
Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations.
Connect with : Steven Schwartz Linkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/ Website: https://conciergemd.marketing/
Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/
Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”
Chapters
00:00 Introduction to Digital Marketing Challenges 02:52 Steven Schwartz's Journey in Digital Marketing 06:10 Transition to Concierge Medical Marketing 09:05 The Role of AI in Marketing for Medical Practices 11:54 Understanding Concierge Medicine 14:56 Proactive Healthcare and Patient Relationships 18:02 The Growth of Concierge and Direct Primary Care 20:56 Niche Marketing in Healthcare 23:53 Conclusion and Future of Concierge Medical Marketing 30:24 Narrowing Down Your Niche 33:58 The Importance of Human-Centric Business 39:19 Leveraging AI for Business Growth 44:03 The Human Element in AI 50:20 Being a Human Being vs. a Human Doing