Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial intelligence is quietly doing the heavy lifting behind the scenes.

In this eye-opening episode, Kerry and Jimmy discuss automating tasks, streamlining workflows, and powering decision-making at scale with intelligent marketing platforms, self-generating social media content, and automated lease creation. They explore how AI is no longer a future concept—it’s an active, tireless team member operating around the clock, allowing operators to reduce overhead, deliver better renter experiences, and break the 1 to 100 headcount model.

Kerry and Jimmy’s Words of Wisdom: "AI has become the silent partner in multifamily operations—working around the clock, never calling in sick, and executing with a level of speed and precision that humans alone can’t match. It’s not about replacing people; it’s about multiplying their impact, removing the bottlenecks, and letting teams focus on what truly moves the needle. The operators who recognize this shift aren’t just adapting—they’re building the blueprint for the future of our industry."

Resources: Transform The Leasing Experience AI and Automated

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal.

In this episode, Kerry and Jimmy discuss the evolution of social media into powerful leasing tools and how today’s most successful operators are leveraging content, technology, and data to meet prospects exactly where they are and guide them from a casual stroll to a signed lease. They walk through how to cut through the clutter, stay top-of-mind, and meet renters where they already are—with relevance, speed, and best of all – total hands-free automation.

Kerry and Jimmy’s Words of Wisdom: “Social media isn’t just where renters spend time, it’s where they make real decisions about where to live. In today’s digital-first world, if your community isn’t showing up with relevance, speed, and consistency, you're not just missing out on leads; you’re invisible to the very people you’re trying to reach. Leasing success now lives at the intersection of content, automation, and timing—and social media is the front door.”

Resources: Drive Faster Results With AI-Execution

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.

In this episode, Kerry and Jimmy take you deep into the bright lights and high energy of Las Vegas, offering a candid, behind-the-scenes look at what vendors truly saw, heard, and experienced on the Apartmentalize trade show floor. From the packed booths and pitch-perfect product demos to the raw, real conversations happening between industry insiders, they unpack the moments that mattered—what stood out, what fell flat, and what it all means for the future of exhibiting at conferences.

Kerry and Jimmy’s Words of Wisdom: “Let’s be honest—these booths don’t come cheap. Between the floor space, travel costs, shipping, and staffing, it’s a serious investment for any vendor. So, the real question becomes: are we seeing true ROI, or just racking up exposure with no follow-through? Vegas brought the energy, the LED walls, and the swag bags—but when all the noise fades, what really matters is pipeline and partnerships. We’re not here to just look busy—we’re here to move the needle. And this year, some vendors walked away wondering if the spend was worth the show.”

Resources: Where We Will Be Making Waves Next