Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial intelligence is quietly doing the heavy lifting behind the scenes.

In this eye-opening episode, Kerry and Jimmy discuss automating tasks, streamlining workflows, and powering decision-making at scale with intelligent marketing platforms, self-generating social media content, and automated lease creation. They explore how AI is no longer a future concept—it’s an active, tireless team member operating around the clock, allowing operators to reduce overhead, deliver better renter experiences, and break the 1 to 100 headcount model.

Kerry and Jimmy’s Words of Wisdom: "AI has become the silent partner in multifamily operations—working around the clock, never calling in sick, and executing with a level of speed and precision that humans alone can’t match. It’s not about replacing people; it’s about multiplying their impact, removing the bottlenecks, and letting teams focus on what truly moves the needle. The operators who recognize this shift aren’t just adapting—they’re building the blueprint for the future of our industry."

Resources: Transform The Leasing Experience AI and Automated

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal.

In this episode, Kerry and Jimmy discuss the evolution of social media into powerful leasing tools and how today’s most successful operators are leveraging content, technology, and data to meet prospects exactly where they are and guide them from a casual stroll to a signed lease. They walk through how to cut through the clutter, stay top-of-mind, and meet renters where they already are—with relevance, speed, and best of all – total hands-free automation.

Kerry and Jimmy’s Words of Wisdom: “Social media isn’t just where renters spend time, it’s where they make real decisions about where to live. In today’s digital-first world, if your community isn’t showing up with relevance, speed, and consistency, you're not just missing out on leads; you’re invisible to the very people you’re trying to reach. Leasing success now lives at the intersection of content, automation, and timing—and social media is the front door.”

Resources: Drive Faster Results With AI-Execution

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.

In this episode, Kerry and Jimmy take you deep into the bright lights and high energy of Las Vegas, offering a candid, behind-the-scenes look at what vendors truly saw, heard, and experienced on the Apartmentalize trade show floor. From the packed booths and pitch-perfect product demos to the raw, real conversations happening between industry insiders, they unpack the moments that mattered—what stood out, what fell flat, and what it all means for the future of exhibiting at conferences.

Kerry and Jimmy’s Words of Wisdom: “Let’s be honest—these booths don’t come cheap. Between the floor space, travel costs, shipping, and staffing, it’s a serious investment for any vendor. So, the real question becomes: are we seeing true ROI, or just racking up exposure with no follow-through? Vegas brought the energy, the LED walls, and the swag bags—but when all the noise fades, what really matters is pipeline and partnerships. We’re not here to just look busy—we’re here to move the needle. And this year, some vendors walked away wondering if the spend was worth the show.”

Resources: Where We Will Be Making Waves Next

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide the initial search to signed lease execution and beyond.

In this episode, Kerry and Jimmy unpack how the convergence of AI and automation in the multifamily industry is creating a transformation. Manual tasks are replaced with intelligent systems, and leasing becomes a seamless, self-service experience. They dive into real-world examples of smart workflows, predictive engagement, and the shift to fully autonomous leasing operations.

Kerry and Jimmy’s Words of Wisdom: “We’re not just automating tasks—we’re reimagining the entire renter experience from the ground up. The convergence of AI and automation in multifamily isn’t about eliminating human roles; it’s about empowering teams, removing friction from operations, and delivering the kind of seamless, intuitive service that modern renters demand. This is the future of leasing—smart, scalable, and always on. And those who embrace it now will define the next era of industry leadership.”

Resources: Empower Renters to Thrive in an AI-Driven World

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure.

In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that rarely gets the spotlight—processes and procedures. While flashy features and breakthrough code often dominate the conversation, the real backbone of any successful PropTech company lies in its operational foundation. They explore how strong internal systems can make or break scalability, security, and long-term success, from data governance and deployment protocols to client onboarding and support workflows.

Kerry and Jimmy’s Words of Wisdom: “In PropTech, the code gets all the attention—but it’s the processes and procedures behind the scenes that truly determine a company’s ability to scale, stay secure, and deliver lasting value. You can have the smartest product on the market, but if your deployment is messy, your support is not reactive, or your data isn’t protected, it all falls apart. The unsung heroes of innovation are the systems that bring stability and consistency to everything we build.”

Resources: Exceed Expectations with Superior Support

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing.

In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting that leverages community data to reach renters at the right time, on the right platform. They dive into how a true multi-channel approach - spanning search, social, and beyond - is no longer a luxury, but a necessity in capturing attention and driving conversions in today’s fast-moving digital ecosystem.

Kerry and Jimmy’s Words of Wisdom: “Reaching renters today isn’t about casting a wider net, it’s about casting a smarter one. We’re entering an era where AI and automation are not just tools, but strategic partners in how we attract, engage, and convert. These technologies are reshaping marketing from reactive to predictive, from manual to autonomous. It’s no longer about keeping up with the competition, it’s about staying ahead of the renter. This is more than evolution; it’s a reimagining of how we connect with people in a digital-first world.”

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the way for progress? From boots-on-the-ground property teams to visionary decision-makers, this episode highlights what drives early adoption and what holds others back.

Kerry and Jimmy’s Words of Wisdom: "Innovation doesn’t start with technology—it starts with courage. The real early adopters in multifamily aren’t just chasing trends, they’re challenging the status quo, navigating resistance, and making bold moves when others hesitate. They’re the ones who see potential where others see problems and are the reason progress takes hold in this industry. Without them, innovation would stall before it even starts."

Resources: The This Has Come to Rethink Operating Models

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?

Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”

Resources: Taking The Multifamily Show on The Road