If your city, office, or retail district feels emptier than it used to, it’s not just “remote work” or “online shopping.” It’s a deeper problem: digital convenience is quietly fueling loneliness—and the built environment is being forced to evolve. Winston Fisher argues the next era isn’t virtual-first…it’s a renewed fight for real-world connection.

Winston (Managing Partner at Fisher Brothers, CEO of AREA15) breaks down why the future is physical—and what developers, operators, and city leaders get wrong when they treat real estate like a spreadsheet instead of a living platform. You’ll hear how AREA15 was designed as “real estate as content,” why programming is the true moat, and how brand + technology + operations can turn a space into an “always-on” destination. He also goes deep on authenticity, uncompromising standards, and why playing it safe is the real risk.

https://www.fisherbrothers.com/

https://www.linkedin.com/in/winstonfisher/

https://area15.com/

Chapters00:00 – Programming as the Cure for Loneliness00:28 – Why the Built Environment Matters More Than 20 Years Ago01:56 – The “Future Is Physical” Moment (and Why Zoom Isn’t Enough)03:54 – Physical + Digital: The Overlay That Actually Works04:41 – “Real Estate as Content”: What Great Space Feels Like06:17 – Profit vs. Purpose: The Honest Economics of Real Estate08:47 – How Developers Decide the “Qualitative” Choices10:28 – Inside AREA15: The Original Bet and the Creative Thesis12:24 – The 30-Acre Campus: Art-Forward Entertainment as a New Category13:16 – Concrete Examples: Meow Wolf, John Wick, Barbie Cafe + More14:23 – The Big Surprise: Scale, Stitching, and Diversified Entertainment15:47 – Why Programming Became the Secret Weapon17:08 – Owner-Operator Advantage: Owning the Guest Journey18:15 – Brand as Real Estate’s Hidden Multiplier19:39 – From Box to Platform: Tech + Ops + Real Estate Working Together22:18 – Taking the Model to Other Cities (and What Must Change)24:18 – Why Being a Conformist Is the Real Risk29:28 – Authenticity Is Hard: The Internal Fight Against “Shortcuts”32:21 – Can AREA15 Work Outside Vegas (or Go Vertical in Manhattan)?37:10 – Fixing Downtowns: Cities Need a Vision Big Enough to Anchor41:09 – 30 Years From Now: A Healthier Relationship With Technology44:13 – The Algorithm of Humanity: Why Live Experiences Will Surge46:13 – Where to Find Winston + AREA15

Every year, 12 million tons of architectural glass from skyscrapers and office buildings ends up in landfills. Even though you diligently put your glass bottles in the recycling bin, only 30% of collected glass actually gets recycled back into glass.

Sydney Mainster, VP of Sustainability at The Durst Organization, is on a mission to change that. After watching hundreds of tons of perfectly recyclable glass from a 40-story building go to waste, she pioneered a partnership to recycle skyscraper windows across New York City.

In this episode, Sydney and David Entwistle (Director of Major Projects at Saint-Gobain Glass) reveal:

- Why glass is the ONLY material recyclers lose money on

- The hidden contamination problem that shuts down $40M furnaces

- How "sneaky sustainability" is making glass recycling standard practice

- Why interior office glass is the secret to scaling this solution

- The roadblocks preventing this from going national

Sydney and David are completely reimagining how we handle one of our most valuable building materials.

🔗 Connect with Sydney Mainster: https://www.linkedin.com/in/smainster/🔗 Connect with David Entwistle: https://www.linkedin.com/in/david-entwistle-b51b2531/

Chapters

00:00 Circular Economy in Glass Recycling00:37 Roles and Responsibilities in Sustainability00:54 The Glass Recycling Challenge07:37 Understanding Architectural Glass vs. Container Glass16:15 Origin Stories of Glass Recycling Programs27:03 Collaboration and Learning in the Industry31:30 The Journey of Deconstruction and Sustainability33:37 Overcoming the Status Quo in Construction35:12 Convincing Stakeholders for Sustainable Practices38:40 The Role of Case Studies in Advocacy40:19 Scaling Challenges in Sustainability43:46 Looking Forward: The Future of Sustainability

What if a powerful climate solution in cities isn’t a new building, but the roof that’s already there? As heat waves intensify across Europe, architect and MIT-trained educator Olivier Faber explains how his firm, Roofscapes is transforming overlooked rooftops into cooling, accessible, green infrastructure. Starting with Paris’s iconic zinc roofs, the conversation unpacks why existing buildings are misaligned with today’s climate, how shading and vegetation can dramatically reduce indoor temperatures without air conditioning, and why renovation and adaptation may matter more than new construction in the decades ahead. Along the way, Olivier reveals the political, technical, and cultural battles behind testing climate solutions in historic cities, and why climate adaptation is about changing how we value the buildings we already have.

Thumbnail Image courtesy of Roofscapes

Subscribe to Most Podern on:

Spotify - https://open.spotify.com/show/3zYvX2lRZOpHcZW41WGVrpApple Podcasts - https://podcasts.apple.com/us/podcast/most-podern-podcast/id1725756164Youtube - https://www.youtube.com/@MostPodernInstagram - https://www.instagram.com/most.podernLinkedIn - https://www.linkedin.com/company/most-podern

Keywords

architecture, climate change, renovation, urban design, sustainability, Roofscapes, green roofs, preservation, adaptation, building practices, Paris, urban design, heat island effect

Chapters

00:00 Background and Journey into Architecture

00:51 Exploring Alternative Architecture Practices

03:52 Introducing Roofscapes and Its Mission

06:17 Physical Adaptation: Before and After

07:16 The Challenges of Zinc Roofs in Urban Design

10:29 Innovative Solutions for Urban Heat Management

11:34Pitching Green Roof Solutions to Building Owners

14:08 Navigating the Complexities of Building Regulations

17:14 Measuring the Impact of Climate Adaptation Projects

24:09 Future Directions for Climate Adaptation in Architecture

Links

Olivier Faber - https://www.linkedin.com/in/olivier-faber

Roofscapes - https://www.roofscapes.studio/MITx - https://mitxonline.mit.edu/