LISTING MANAGEMENT | Effective pricing isn’t about guessing the right number…it’s about staying flexible, reading the market, and being a reliable guide for your sellers.

In this episode, Dylan and Angela dig into 10 different principles to help agents price homes effectively. They unpack why pricing is more of an art than a science, how to build strong communication and connection with sellers, and how to use market data and empathy to navigate tough pricing conversations.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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LISTING MANAGEMENT | The 3 P's of Marketing (Product, Price, and Promotion) might sound like basic marketing but when it comes to getting a listing sold (and generating new leads in the process), how you approach the 3 P’s will shape not just the sale, but the opportunities that come after.

In this episode, Dylan and Angela break down the three core elements of listing marketing and talk through how to position your listings to win by focusing on what you can control.They’ll cover why pricing is one of the most powerful marketing tools you have, and how to use your promotional strategy to not only sell the home, but attract your next client, too.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and scripts, and walk through a step-by-step weekly update system that helps your sellers feel cared for every step of the way.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and effective communication to pre-empt and address sellers’ negative emotions.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is.

They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work.

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LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series

Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn or relearn, and the mindset required to lead clients with confidence in a smarter, more strategic market.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series

Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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