How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successful product adaptations across markets. Tatiana highlighted that having diverse team members who reflect the target market's demographics can significantly improve product design and user experience, drawing on her experience working with companies like Twitter, Google, and Airbnb.

Tatiana Dutra Perez – Growth strategist

Linkedin - https://www.linkedin.com/in/tatiana-dutra-perez/

Tatiana is an entrepreneur and global innovation strategist with over 20 years of international experience in technology, product, and business development. She has led large-scale digital transformation initiatives at Fortune 100 companies such as Prudential and AXA, and has held executive roles in startups across Europe, Brazil, and the U.S.

Today, Tatiana helps companies, primarilyin tech, expand globally through strategic connections, innovation programs, and international immersion experiences. She is passionate about fostering cross-cultural collaboration and building inclusive business ecosystems that drive meaningful impact.

Recognized for her visionary and impactfulleadership, Tatiana is a trusted reference in community building and in strengthening entrepreneurial ecosystems. She is also the creator and host of CLIP (Collaboration and Leadership in Innovative Products), a podcast that features global tech leaders and explores strategies for scaling innovative products across borders.

Learn more at

http://tatianadperez.wordpress.com/

Podcast CLIP https://www.linkedin.com/company/clip-podcast/

Visit ⁠@more2marketing⁠

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation.

Learn more at www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging, and the significance of prospecting and maintaining strong relationships with clients and prospects. They also emphasise the importance of setting realistic business goals, focusing on quality over quantity in prospecting, and the need for reliable and predictable revenue.Doug shares his experiences and insights, and offered free training on the 2X methodology and follow-up.

Doug C. Brown – CEO of CEO Sales Strategies

https://www.linkedin.com/in/dougbrown123/

Doug C. Brown is the CEO of CEO Sales Strategies and a leading expert in sales revenue and profit growth. With over 40 years of experience, Doug has helped thousands of businesses-from startups to Fortune 500 companies-dramatically increase their sales and profitability. He’s worked with major brands like Intuit, CBS Television, and Procter & Gamble, and has generated over $600 million in sales throughout his career.

Doug’s background includes serving in the U.S. Army, earning three college degrees, and building his own successful businesses. He’s known for delivering impressive results, such as increasing sales for Tony Robbins’ team by 864% and helping clients achieve millions in new revenue in just weeks. Doug is also an international bestselling author, the creator of the Top 1% Academy, and a sought-after speaker and mentord edicated to helping organizations build high-performing sales teams and achieve sustainable growth.

Learn more at

www.businesssuccessfactors.com

Training

www.ceosalesstrategies.com/prm

www.ceosalesstrategies.com/stoptheleak

Podcast

https://ceosalesstrategies.com/podcast/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Sustainability now: Meeting consumer demand with real change In this podcast, discusses the growing importance of sustainability in business, driven by consumer demand and regulatory pressures. She highlights that by 2025, 73% of consumers are expected to prioritize environmental responsibility in their purchasing decisions, with Gen Z leading this trend. Susan mentions several examples of sustainable innovations, including Adidas' shoes made fromocean plastic, Coca-Cola's plant-based bottles, and Ikea's recycled furniture.She also emphasizes the importance of transparency and authenticity in sustainability claims, citing examples like Allbirds publishing detailed carbon footprints and Patagonia's "Don't Buy This Jacket" campaign. Susan concludes by encouraging businesses to consider how they can make a difference through recycling, reusing, and repurposing in their operations

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choices in real-world settings with diverse audiences. Susan also cautions against using clashing colours, overusing neon colours, and using text on busy backgrounds, and concluded by stating that colour is a powerful tool when used thoughtfully.

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of creating an inclusive environment for individuals with disabilities. The conversation also touched on the importance of authenticity in brand marketing, the potential benefits of implementing a new system, and the importance of accessibility in business operations.

Brad Scott - Co-founder and Principal at Applied Design

Linkedin - https://www.linkedin.com/in/brad-scott-152448/

Brad is a dedicated problem solver and designer who has worked with clients like Accenture, CleanLogic, and the World Trade Center Redevelopment for over two decades. Brad is a champion of creativity and has spoken at symposiums in Australia, China, United Kingdom, and the United States.

Learn more at https://helloapplied.com/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpersonal, and transpersonal. She explained that connection is fundamental to all of our well-being, boosting mental health, self-esteem, and life satisfaction. Susan provided evidence-based strategies to foster connection, including active listening, vulnerability, honest communication, empathy, spending quality time together, expressing appreciation and gratitude, creating rituals and shared goals, and personalizing one's approach. She also notes that connection can be challenging, especially in a fast-paced digital world, but it's a skill that can be learned and deepened over time.

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.