How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successful product adaptations across markets. Tatiana highlighted that having diverse team members who reflect the target market's demographics can significantly improve product design and user experience, drawing on her experience working with companies like Twitter, Google, and Airbnb.

Tatiana Dutra Perez – Growth strategist

Linkedin - https://www.linkedin.com/in/tatiana-dutra-perez/

Tatiana is an entrepreneur and global innovation strategist with over 20 years of international experience in technology, product, and business development. She has led large-scale digital transformation initiatives at Fortune 100 companies such as Prudential and AXA, and has held executive roles in startups across Europe, Brazil, and the U.S.

Today, Tatiana helps companies, primarilyin tech, expand globally through strategic connections, innovation programs, and international immersion experiences. She is passionate about fostering cross-cultural collaboration and building inclusive business ecosystems that drive meaningful impact.

Recognized for her visionary and impactfulleadership, Tatiana is a trusted reference in community building and in strengthening entrepreneurial ecosystems. She is also the creator and host of CLIP (Collaboration and Leadership in Innovative Products), a podcast that features global tech leaders and explores strategies for scaling innovative products across borders.

Learn more at

http://tatianadperez.wordpress.com/

Podcast CLIP https://www.linkedin.com/company/clip-podcast/

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation.

Learn more at www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging, and the significance of prospecting and maintaining strong relationships with clients and prospects. They also emphasise the importance of setting realistic business goals, focusing on quality over quantity in prospecting, and the need for reliable and predictable revenue.Doug shares his experiences and insights, and offered free training on the 2X methodology and follow-up.

Doug C. Brown – CEO of CEO Sales Strategies

https://www.linkedin.com/in/dougbrown123/

Doug C. Brown is the CEO of CEO Sales Strategies and a leading expert in sales revenue and profit growth. With over 40 years of experience, Doug has helped thousands of businesses-from startups to Fortune 500 companies-dramatically increase their sales and profitability. He’s worked with major brands like Intuit, CBS Television, and Procter & Gamble, and has generated over $600 million in sales throughout his career.

Doug’s background includes serving in the U.S. Army, earning three college degrees, and building his own successful businesses. He’s known for delivering impressive results, such as increasing sales for Tony Robbins’ team by 864% and helping clients achieve millions in new revenue in just weeks. Doug is also an international bestselling author, the creator of the Top 1% Academy, and a sought-after speaker and mentord edicated to helping organizations build high-performing sales teams and achieve sustainable growth.

Learn more at

www.businesssuccessfactors.com

Training

www.ceosalesstrategies.com/prm

www.ceosalesstrategies.com/stoptheleak

Podcast

https://ceosalesstrategies.com/podcast/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.