If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.

From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.

Why podcast interviews convert better than content or ads:

• The nuance of coaching comes through in conversation
• People say yes to a coach based on how they respond—not just what they post
• Your presence, energy, and lived experience are your brand

You’ll learn:

• How to use podcast guesting to demonstrate your coaching in real time
• What you really need in place to start getting clients from podcasts (it’s simpler than you think)
• The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformation
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Whether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.

Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.

You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.

What You’ll Learn in This Episode:

• The 3 non-negotiables for consistent organic sales (even without a big audience)
• How to clarify your ideal buyer and align your messaging so they know you’re speaking to them
• Why visibility to cold, targeted audiences is the key to sustainable growth
• What your “storefront” (social media, website, etc.) needs to actually convert strangers into buyers
• The best ways to move cold leads into your world and warm them up
• Why podcast guesting is one of the warmest and most effective visibility strategies for experts and service providers
• How we coach and audit our clients’ interviews to make sure this strategy keeps working—and scaling

If you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.

Resources & Links:

• Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/call
• Connect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?

Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.

In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.

You’ll learn:

• Why social media follower counts are misleading—and what to look at instead
• The one website metric that could skyrocket your SEO
• The truth about listener numbers (hint: you don’t have access to them)
• Why Spotify, Apple, and YouTube reviews don’t tell the full story
• What ListenNotes “score” really means—and why it’s flawed
• The real reason you might be obsessing over numbers: lack of strategy

Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.