『The Interview Connections Podcast | Podcast Guesting Agency for Coaches』のカバーアート

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

著者： Jessica Rhodes
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Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches looking for actionable advice on how to grow their business online and attract high ticket clients. 13 years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.© 2025 by Interview Connections | All Rights Reserved マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling

    Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling
    2026/07/16
    Episode OverviewMark Skalla is on the show fresh off a move to Colorado (with amazing mountain views), and we dive into the thing that keeps most founders stuck: refusing to systematize. Mark's journey is fascinating—he built a successful digital marketing agency to seven figures, then exited to focus entirely on operations. Along the way, he discovered that great marketing often exposes weak systems and operational bottlenecks. Now, he helps founder-led businesses do what founders hate doing: documenting processes, letting go of control, and building leadership teams. If you're a founder who's doing all the sales calls, making all the decisions, and wondering why you can't take a vacation, this episode is for you.What We CoveredMark's Origin Story (4:45)He started as a very successful freelancer, then hit a growth ceiling. He knew he needed to hire, even though he wasn't prepared to. As an agency owner, he became the exact founder he's now helping—doing everything in his head, training people to copy what he did instead of giving them real ownership, and refusing to say no to anything (custom programming, web design, features that "F" him up).His big turning point: His own marketing was so good that clients would say, "We have to pause our contract. We can't handle any more customers." At first, this was a bragging right. Then he realized the revenue loss was hurting. He got curious and realized his clients were doing the same thing he was—everything living in their head, no real processes.He exited his agency, took W-2 roles in operations to immerse himself in scaling, successfully helped multiple companies remove founder bottlenecks and scale revenue/profitability, then wrote The Leverage Point to codify what he'd learned. Now he works with founders through Fulcrum Fractional.Why Founders Won't Systematize (10:36)Founders are addicted to being the hero. There's a psychological reward in saving the day. Mark didn't want to create rigid service tiers because he wanted to stay flexible and not lose clients. But what happened? Every proposal had to be reviewed by him. Every custom request had to be customized. He lost his freedom in pursuit of flexibility.He even started doing things outside his expertise (web design, custom programming) just because he didn't want to say no. It wasn't until he learned that systems were his savior that he got his time back.The Problem with Service Delivery Owners (9:21)Jess shared her own experience: as an agency owner, she's NOT in service delivery anymore. She does sales calls and group calls, but her team does the show pitching and booking. But she sees so many agency owners stuck in the day-to-day client work, unable to elevate to CEO.Mark: Founders think systematizing will lose the magic. It won't. It'll give you your freedom back. You'll be able to go to your kid's game, take a vacation, and have predictable results because you're working off a system, not just your own genius.How to Create Systems Without Killing Magic (13:00)Data is your savior. What you're using instinct and raw talent for? Data will show you that you're actually asking the same questions every time. You just haven't written them down.The process: Document what you're actually doing (you'll be shocked how repeatable it is). Then give your team agency to own outcomes, not processes. Here's the difference:Own the process: Follow exactly what I do, exactly how I do it.Own the outcome: Here's the result I need. Here's the process we're using now. If you find a better way, let's evolve it.When your team owns the outcome and understands the KPIs, they'll organically start improving the process. Jess gave an example: their show research process has changed dramatically over the years because the team doing the work identified redundancies and inefficiencies.The Dynamic Process Problem (16:17)Here's something founders miss: Every time you hire someone, your processes change. New handoffs, new reporting, new ownership. If you're working off static documents with no outcome ownership, they stop working.Example: You developed a process that worked perfectly with 5 people. Now you have 12 people. The same process breaks because nobody knows who owns what at the new handoff points. Mark: "We don't think as founders, I did this and it worked perfectly. Why is it not working now? Well, now you have five more people and this part gets handed to this person. Now who owns it?"This is why so many founders get "stuck" with 11 p.m. emails and constant firefighting—not because the system is broken, but because they never updated ownership as the org grew.Leadership: Teaching How to Think, Not Solving Problems (19:21)This is the hard part. As a founder, when someone brings you a problem you've solved before, your instinct is to solve it in 5-10 minutes. But every time you do that, you're teaching them: "When you have a problem, I'll fix it." You're not grooming them to own outcomes.Real leadership is teaching...
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    28 分
  • The ROI of Podcasting That No One Talks About

    The ROI of Podcasting That No One Talks About
    2026/07/09
    Episode Overview

    Jess and Shanna do a pod swap after recording an episode together on Shanna's show the day before. They dive deep into how Shanna has been leveraging podcasting as a brand-building tool alongside her photography business for the past six years. You'll hear about her journey from starting her photography business in college to finding her niche in boudoir photography, and why she decided to start the Shine Podcast to reach and help women on a larger scale.

    What We Covered

    Shanna's Origin Story (3:30)

    How she started photography while in college, moved into wedding photography in Las Vegas, and the humbling learning curve of working closely with experienced photographers who challenged her every day.

    The Boudoir Photography Experience (9:34)

    What boudoir shoots are really about, why they're so transformative for women, and how Shanna uses vulnerability during shoots to help her clients feel more confident about themselves.

    Why She Started the Shine Podcast (7:13)

    Her desire to help women on a larger scale after realizing how powerful her one-on-one connections were during boudoir shoots. The podcast as a way to build trust with past, current, and future clients.

    The Real ROI of Podcasting (14:45)

    Why direct conversion from podcast to client isn't the only (or best) way to measure success. How podcasting builds authority, trust, and visibility—the ingredients that matter long-term.

    Guest Booking & Systems (22:20)

    How her guest booking strategy evolved from cold outreach to having agencies (like Interview Connections) send her great guests, and why having that system in place makes consistency possible.

    Podcast Promotion & Content Repurposing (24:18)

    Her current strategy: email newsletter, Instagram, her website, and all major podcast platforms. Plus, her unexpected discovery about Pinterest as a hidden gem for podcast discovery—70% of her website traffic from social comes from Pinterest alone.

    Pinterest for Podcasters (28:49)

    Why Pinterest is a search engine (not just social), how pins live for a year or longer, and why it's worth 5 minutes a week of your time.

    Key Takeaways
    • Podcasting isn't just for direct client conversion—it's a trust-building and authority-building tool that shows up across your entire marketing ecosystem.
    • If you can't see direct ROI from podcasting, zoom out. Your listeners are in your email list, following your socials, and becoming clients months later.
    • A podcast host needs a system for guest booking to stay consistent. Having agencies or an outreach process means your calendar doesn't depend on you.
    • Pinterest is criminally underrated for podcast promotion. It's a search engine where people are actively looking, and your pins live far longer than Instagram posts.
    • Long-form content (like podcasts) lets you show up as yourself in a way short social media posts can't.

    Resources & Links

    Shanna's Podcast:

    • Apple Podcasts: Shine Podcast with Shanna Star
    • Instagram: https://www.instagram.com/shinepodcastwithshannastar/

    Shanna's Photography & Website:

    • https://www.davistaphotography.com

    Tools & Platforms Mentioned:

    • Opus Clips: Affiliate Link
    • Alloware (text marketing software, integrates with HubSpot
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    31 分
  • How to Scale Your Business Without Losing Control

    How to Scale Your Business Without Losing Control
    2026/07/02
    Episode OverviewMatt Symes is a transformation strategist who's worked with 500+ organizations and contributed to over $1 billion in profitable growth. In this episode, he breaks down the predictable revenue milestones where founder-led businesses hit a wall, and how to scale without losing your mind (or your life). If you're a founder making between $500K-$5M in revenue, this conversation is for you. We dig into sales systemization, why not all revenue is good revenue, and the concept of the "badlands"— that uncomfortable zone where you need a $5M company's infrastructure but can't afford it yet.What We CoveredMatt's Origin Story (1:46)His unique background: great-grandson of a subsistence farmer, grandson of a first-gen entrepreneur roofer, son of the first college-grad in his family who brought modern management systems from Procter & Gamble to a billion-dollar company in Canada. This mix of blue-collar work ethic and white-collar systems thinking shaped everything he does.The Predictable Revenue Ceiling (5:44)Why founders hit a wall at specific revenue points:$300-500K: You're selling yourself. It's "the Jessica Rhodes show"—your ability to close deals.$1M+: You're in the top 6% of businesses. Now you need systems beyond yourself.$5M+: Only 4% of the million-dollar businesses ever get here (2.4 out of 1,000 total). The whole game shifts from doing the work to managing processes.The Shift from Doing to Managing (5:44)Around $1.8M, you can't hold it together with duct tape and a couple of good people anymore. You have to go from:Managing the sale → managing the sales processManaging the job → managing the scheduling processManaging 2-3 people → managing HR and the entire employee lifecycleSystemizing Your Sales Process (9:16)The sales funnel has five predictable steps: Suspect → Prospect → Qualified Opportunity → Proposal → Yes/No/Nurture.When you systematize it, you're not looking for a salesperson who's as good as you (they won't be). You're looking for someone who can hit 80% of your performance. Then you manage through five key metrics:Total potential opportunitiesTotal dollar value of those opportunitiesCycle time (first contact to conversion)Touch time (number of meetings required)Conversion percentageYou meet with your sales leader for an hour a week to look at the health of the funnel and identify bottlenecks—not to do the sales yourself.Not All Revenue is Good Revenue (13:20)This was a huge theme in Jess's journey too. Having clients that don't fit your model costs you way more time and energy than their revenue is worth. Matt breaks it down:You need to know: What problem do I solve? For who? What's the value?You are ONE part of a three-part equation (you + customer + value created).The same expertise deployed with different clients yields completely different results. Example: Matt can do 2 days of strategy work for a cohort of 10 companies at $3,750/month each = $37,500 total. Or $20,000 for one company. Or a nonprofit at $2,000. The same work, vastly different margins.Know your ticket price and work backward. If Jess books Matt on a podcast and it brings 2 customers in 12 months, the investment pays for itself.The Badlands: $1.8M-$5M Revenue (24:38)This concept comes from Greg Crabtree's Simple Numbers. Between $1.8M and $5M, you need the full infrastructure of a $5-6M company (sales team, marketing team, HR systems, operations), but you can't afford any of it.At around $2.2-2.3M, this hits hard. You're going to stretch something: your time, your bank account, or take outside investment. There is no calm way through the badlands.Matt's grandfather (the roofer) ran into this. He hired family, got trucks running everywhere, but nobody was looking at the bottom line. Revenue is vanity, cash is sanity. So at a certain point, his grandfather said "enough." He gave everyone their trucks and ladders, scaled way back, got hyper-profitable, built a war chest, and retired at 49—fully funding his kids' education and leaving the family set up for life.Build Your Business Around Your Best Life (23:32)Don't ask: "How big can this business be?" Ask: "What do I want my life to look like? And how do I build a business that serves that?"For Jess right now: she has two kids (10 and 13), she's driving to cheer practice four days a week, and she wants a lifestyle business that supports her being a present mom. That's not a failure. That's clarity.For someone else, it might be: I want $500K in profit, I want to own 100% of the business (not be CEO), and I want to landscape two days a week because it fills my bucket.Once you know your best life, you can say: What do I love doing in this business? What do I hate doing? Let's systematize the stuff you hate and find people who love it.Using AI to Build Your Sales SOP (32:21)Matt uses an AI note-taker in all his meetings. Take every sales conversation you've had (the wins and the losses), and use AI to extract:The objections that come upHow ...
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    33 分
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