Learn the two most important things podcast hosts are looking for when considering guests and how to position yourself to get more podcast interviews for your coaching business.

Host: Jessica Rhodes, Founder & CEO, Interview Connections

Topic: Standing Out to Podcast Hosts

• Podcast hosts receive constant pitches from subject matter experts seeking audience visibility
• Your value must be relevant to their specific audience, not generic or broad
• Your topics need to be niched down and specialized enough that the connection is clear
• The host and audience must immediately see how your expertise serves their listeners

• Stories are the differentiator in a crowded pitch landscape
• The most effective guest pitch combines compelling personal stories + valuable information
• Example: Valasta (supplement company)
• Founder cured his cancer naturally using the ingredients in their supplement
• This personal story paired with product value creates a compelling interview
• Result: Business growth driven by global podcast guesting visibility

Value + Compelling Personal Story = Podcast Host Interest

When you effectively communicate both elements, podcast hosts will actively want to interview you.

Ready to learn how to turn podcast interviews into dream coaching clients? Reserve your spot now! Visit: interviewconnections.com/masterclass

• Podcast guest positioning
• Standing out in a crowded pitching landscape
• How to craft a compelling guest pitch
• Turning podcast visibility into business growth

• Interview Connections Website: interviewconnections.com
• Free Masterclass: interviewconnections.com/masterclass
• Show: https://interviewconnections.com/podcast/

What if your podcast episodes could become a book in less than 90 days, without writing a single word? In this episode, I'm pulling back the curtain on exactly how I'm doing that, and the tool and the woman behind it.

Sheila Slick is a business leader with over 25 years of experience in education, technology, and entrepreneurship, and the author and founder of Five Milestones. She built PodToBook.ai (a software that takes your podcast episodes and transforms your spoken word into a manuscript) and I am literally one of her customers. With the Mindshare Summit coming up in September, I needed a book to bring to the booth, and I needed it fast. This is the story of how I got it done.

In this episode, we cover:

• Why I needed a new book in under 90 days and how PodToBook.ai made it possible
• How the software works: upload your episodes, get a manuscript (Sheila spent 600+ hours building it to use only your spoken word, not generated content from the internet)
• Why the output is a manuscript, not a finished book and what that 20% gap looks like to close
• The step-by-step path from manuscript to published: formatting for Kindle vs. print, Amazon KDP, print-on-demand, and cover design
• Why podcast hosts are increasingly saying yes to guests who have a book
• What to do if you're not a podcaster — Sheila also offers a done-for-you interview service to get your book started from scratch
• How to start with the end in mind: are you writing to get clients, land stages, or grow your audience?

Resources mentioned:

PodToBook.ai — upload your podcast episodes and get a manuscript fast.

5Milestones.com — done-for-you and done-with-you publishing support, from manuscript to Amazon.

Connect with Sheila on LinkedIn: https://www.linkedin.com/in/sheilaslick/

A book is one of the most powerful tools a podcast guest can bring to an interview — and getting booked on the right shows is how you get that book in front of the right people. Join me at the free Podcast Guesting Masterclass to learn how to land interviews on podcasts your ideal clients are already listening to. Register here: interviewconnections.com/masterclass-2026

Episode Summary

In this solo episode, Jessica Rhodes addresses a common question from Interview Connections clients: how often should you post about your podcast appearances? Discover the strategic reasons to post when you're booked, when you're recording, and when your episode goes live and why visibility is essential to growing your coaching business. Jessica also discusses the "upper limit problem" and why the voice in your head telling you to hold back might actually be limiting your growth and impact.

Key Takeaways

✅ Post at Three Strategic Moments:

• When you first get booked on a podcast
• The day of the recording (to share the excitement)
• When the episode is published

✅ Visibility Attracts Opportunities

One Interview Connections client, Christina L. Woods, landed a speaking opportunity at a retreat simply by posting about her podcast bookings. The retreat organizer saw her posts and reached out.

✅ Show Appreciation to Hosts

By tagging and sharing about the podcast with your audience, you're creating a two-way street—not just gaining access to their audience, but also introducing your community to their show.

✅ Overcome the Upper Limit Problem

That nagging voice telling you "this is too spammy" or "I'm being too much"? That's what Gay Hendricks calls the upper limit problem (your mind trying to hold you back as you expand). It's often a projection of others' insecurities, not a reflection of reality.

✅ Your Audience is Rooting for You

When you share your podcast appearances with excitement and authenticity, you're not being annoying. You're sharing value. Your audience wants to see you succeed.

Resources Mentioned

📚 The Big Leap by Gay Hendricks

A transformational read on overcoming self-imposed limits and the "upper limit problem." Perfect for entrepreneurs questioning their visibility.

Call to Action

Ready to learn how to turn podcast interviews into dream coaching clients?

Reserve your spot in Jessica's FREE Podcast Guesting Masterclass:

• 🔗 Link: interviewconnections.com/masterclass