『The Interview Connections Podcast | Podcast Guesting Agency for Coaches』のカバーアート

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

著者： Jessica Rhodes
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Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches looking for actionable advice on how to grow their business online and attract high ticket clients. 13 years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.© 2025 by Interview Connections | All Rights Reserved マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The ROI of Podcasting That No One Talks About

    The ROI of Podcasting That No One Talks About
    2026/07/09
    Episode Overview

    Jess and Shanna do a pod swap after recording an episode together on Shanna's show the day before. They dive deep into how Shanna has been leveraging podcasting as a brand-building tool alongside her photography business for the past six years. You'll hear about her journey from starting her photography business in college to finding her niche in boudoir photography, and why she decided to start the Shine Podcast to reach and help women on a larger scale.

    What We Covered

    Shanna's Origin Story (3:30)

    How she started photography while in college, moved into wedding photography in Las Vegas, and the humbling learning curve of working closely with experienced photographers who challenged her every day.

    The Boudoir Photography Experience (9:34)

    What boudoir shoots are really about, why they're so transformative for women, and how Shanna uses vulnerability during shoots to help her clients feel more confident about themselves.

    Why She Started the Shine Podcast (7:13)

    Her desire to help women on a larger scale after realizing how powerful her one-on-one connections were during boudoir shoots. The podcast as a way to build trust with past, current, and future clients.

    The Real ROI of Podcasting (14:45)

    Why direct conversion from podcast to client isn't the only (or best) way to measure success. How podcasting builds authority, trust, and visibility—the ingredients that matter long-term.

    Guest Booking & Systems (22:20)

    How her guest booking strategy evolved from cold outreach to having agencies (like Interview Connections) send her great guests, and why having that system in place makes consistency possible.

    Podcast Promotion & Content Repurposing (24:18)

    Her current strategy: email newsletter, Instagram, her website, and all major podcast platforms. Plus, her unexpected discovery about Pinterest as a hidden gem for podcast discovery—70% of her website traffic from social comes from Pinterest alone.

    Pinterest for Podcasters (28:49)

    Why Pinterest is a search engine (not just social), how pins live for a year or longer, and why it's worth 5 minutes a week of your time.

    Key Takeaways
    • Podcasting isn't just for direct client conversion—it's a trust-building and authority-building tool that shows up across your entire marketing ecosystem.
    • If you can't see direct ROI from podcasting, zoom out. Your listeners are in your email list, following your socials, and becoming clients months later.
    • A podcast host needs a system for guest booking to stay consistent. Having agencies or an outreach process means your calendar doesn't depend on you.
    • Pinterest is criminally underrated for podcast promotion. It's a search engine where people are actively looking, and your pins live far longer than Instagram posts.
    • Long-form content (like podcasts) lets you show up as yourself in a way short social media posts can't.

    Resources & Links

    Shanna's Podcast:

    • Apple Podcasts: Shine Podcast with Shanna Star
    • Instagram: https://www.instagram.com/shinepodcastwithshannastar/

    Shanna's Photography & Website:

    • https://www.davistaphotography.com

    Tools & Platforms Mentioned:

    • Opus Clips: Affiliate Link
    • Alloware (text marketing software, integrates with HubSpot
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    31 分
  • How to Scale Your Business Without Losing Control

    How to Scale Your Business Without Losing Control
    2026/07/02
    Episode OverviewMatt Symes is a transformation strategist who's worked with 500+ organizations and contributed to over $1 billion in profitable growth. In this episode, he breaks down the predictable revenue milestones where founder-led businesses hit a wall, and how to scale without losing your mind (or your life). If you're a founder making between $500K-$5M in revenue, this conversation is for you. We dig into sales systemization, why not all revenue is good revenue, and the concept of the "badlands"— that uncomfortable zone where you need a $5M company's infrastructure but can't afford it yet.What We CoveredMatt's Origin Story (1:46)His unique background: great-grandson of a subsistence farmer, grandson of a first-gen entrepreneur roofer, son of the first college-grad in his family who brought modern management systems from Procter & Gamble to a billion-dollar company in Canada. This mix of blue-collar work ethic and white-collar systems thinking shaped everything he does.The Predictable Revenue Ceiling (5:44)Why founders hit a wall at specific revenue points:$300-500K: You're selling yourself. It's "the Jessica Rhodes show"—your ability to close deals.$1M+: You're in the top 6% of businesses. Now you need systems beyond yourself.$5M+: Only 4% of the million-dollar businesses ever get here (2.4 out of 1,000 total). The whole game shifts from doing the work to managing processes.The Shift from Doing to Managing (5:44)Around $1.8M, you can't hold it together with duct tape and a couple of good people anymore. You have to go from:Managing the sale → managing the sales processManaging the job → managing the scheduling processManaging 2-3 people → managing HR and the entire employee lifecycleSystemizing Your Sales Process (9:16)The sales funnel has five predictable steps: Suspect → Prospect → Qualified Opportunity → Proposal → Yes/No/Nurture.When you systematize it, you're not looking for a salesperson who's as good as you (they won't be). You're looking for someone who can hit 80% of your performance. Then you manage through five key metrics:Total potential opportunitiesTotal dollar value of those opportunitiesCycle time (first contact to conversion)Touch time (number of meetings required)Conversion percentageYou meet with your sales leader for an hour a week to look at the health of the funnel and identify bottlenecks—not to do the sales yourself.Not All Revenue is Good Revenue (13:20)This was a huge theme in Jess's journey too. Having clients that don't fit your model costs you way more time and energy than their revenue is worth. Matt breaks it down:You need to know: What problem do I solve? For who? What's the value?You are ONE part of a three-part equation (you + customer + value created).The same expertise deployed with different clients yields completely different results. Example: Matt can do 2 days of strategy work for a cohort of 10 companies at $3,750/month each = $37,500 total. Or $20,000 for one company. Or a nonprofit at $2,000. The same work, vastly different margins.Know your ticket price and work backward. If Jess books Matt on a podcast and it brings 2 customers in 12 months, the investment pays for itself.The Badlands: $1.8M-$5M Revenue (24:38)This concept comes from Greg Crabtree's Simple Numbers. Between $1.8M and $5M, you need the full infrastructure of a $5-6M company (sales team, marketing team, HR systems, operations), but you can't afford any of it.At around $2.2-2.3M, this hits hard. You're going to stretch something: your time, your bank account, or take outside investment. There is no calm way through the badlands.Matt's grandfather (the roofer) ran into this. He hired family, got trucks running everywhere, but nobody was looking at the bottom line. Revenue is vanity, cash is sanity. So at a certain point, his grandfather said "enough." He gave everyone their trucks and ladders, scaled way back, got hyper-profitable, built a war chest, and retired at 49—fully funding his kids' education and leaving the family set up for life.Build Your Business Around Your Best Life (23:32)Don't ask: "How big can this business be?" Ask: "What do I want my life to look like? And how do I build a business that serves that?"For Jess right now: she has two kids (10 and 13), she's driving to cheer practice four days a week, and she wants a lifestyle business that supports her being a present mom. That's not a failure. That's clarity.For someone else, it might be: I want $500K in profit, I want to own 100% of the business (not be CEO), and I want to landscape two days a week because it fills my bucket.Once you know your best life, you can say: What do I love doing in this business? What do I hate doing? Let's systematize the stuff you hate and find people who love it.Using AI to Build Your Sales SOP (32:21)Matt uses an AI note-taker in all his meetings. Take every sales conversation you've had (the wins and the losses), and use AI to extract:The objections that come upHow ...
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    33 分
  • Done By 2: Growing a Coaching Business Without Missing School Pickup

    Done By 2: Growing a Coaching Business Without Missing School Pickup
    2026/06/26

    This episode is a goldmine for women entrepreneurs, coaches, speakers, and moms building businesses while designing lives they actually want to live.

    Jessica sits down with keynote speaker, executive coach, bestselling author, and podcast host Erica Anderson Rooney to talk about leaving corporate America, building a business from the ground up, and creating success without sacrificing time with family.

    Erica shares the pivotal moment that made her realize she needed to leave her executive role, how she found her first clients through Facebook groups, and why she still intentionally says yes to strategic unpaid opportunities today.

    Together, Jessica and Erica dive into networking, podcasting, motherhood, and the mindset shifts required to build a sustainable business that supports the life you want.

    In This Episode You'll Learn:
    • How Erica transitioned from Chief People Officer to entrepreneur
    • The surprising way she landed her first coaching clients
    • Why doing free work strategically can accelerate business growth
    • How to evaluate networking opportunities that actually produce ROI
    • The importance of talking about your business in everyday life
    • How podcast guesting and podcast hosting can become a powerful growth engine
    • Ways to intentionally design your business around your family priorities
    • Why building your business slowly and intentionally can be your greatest advantage
    • How entrepreneurs can leverage existing communities (like sports parents and school communities) for business growth
    • Creative ways to repurpose podcast content into books, communities, and long-term assets

    Memorable Quotes:

    "If you can't talk about your business, you can't have a business."

    "The universe doesn't give you everything you want if you don't have the space for it in your life."

    "I am building intentionally, and I am building slowly, and that is okay."

    Resources & Links:

    Connect with Erica:

    • Website: https://www.ericaandersonrooney.com/
    • LinkedIn: https://www.linkedin.com/in/ericarooney/
    • Podcast: https://www.ericaandersonrooney.com/podcast
    • Book: The AI Gap: Women, AI, and The Next Great Leap Forward: https://www.ericaandersonrooney.com/glassceilings

    About Erica:

    Erica Anderson Rooney is a keynote speaker, executive coach, corporate trainer, bestselling author, and founder of Her Collective. After rising quickly through the ranks of corporate America to become a Chief People Officer in her early 30s, she decided to leave the traditional corporate path to build a business aligned with her values and priorities. Today, she helps women break through barriers, build confidence, and step into positions of leadership and influence while creating lives they truly love.
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    32 分
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