『The Interview Connections Podcast | Podcast Guesting Agency for Coaches』のカバーアート

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

The Interview Connections Podcast | Podcast Guesting Agency for Coaches

著者： Jessica Rhodes
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Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for coaches looking for actionable advice on how to grow their business online and attract high ticket clients. 13 years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 50,000 podcast interviews for more than 1000 coaches. Subscribe & Listen to Every Episode Take Notes & Implement Share with Your Network Follow Interview Connections on Social Media – Stay connected on Instagram at https://www.instagram.com/interviewconnections/ Book a call – If you want to be a guest on podcasts, we can help! Visit https://interviewconnections.com/ to book a free consult.© 2025 by Interview Connections | All Rights Reserved マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Ask Jess: Should I start a podcast or be a guest instead?

    Ask Jess: Should I start a podcast or be a guest instead?
    2026/07/28
    Episode Overview

    One of the most common questions I hear from coaches is: Should I start my own podcast or focus on being a podcast guest? In this episode, I'm sharing my recommendation based on 13+ years of helping coaches leverage podcasting for business growth. The answer might surprise you.

    Key Takeaways

    ✓ Be a podcast guest first — 99% of the time, I recommend being a guest before starting your own podcast

    ✓ Gain microphone experience — Speaking into a microphone doesn't come naturally; guest appearances help you develop this skill

    ✓ Test different formats — Experience various podcast styles (story-driven, short, long, video, live stream, audio-only) before committing to your own

    ✓ Build audience access — Leverage existing audiences rather than starting from scratch

    ✓ Grow your email list — Convert podcast guest listeners into subscribers who'll support your future podcast

    ✓ Become a better host — Guest experience makes you more effective if you later start your own show

    Why I Recommend Being a Guest First

    1. Microphone Skills

    Most coaches are used to working directly with clients—not speaking to an audience through a microphone. I've been doing this since 2014, and I speak into a microphone every single day I'm at my computer. But for most of you, it doesn't come naturally at first. Guest appearances let you develop this skill in a low-pressure way without biting off more than you can chew.

    2. Format Exploration

    There are so many different podcast styles out there:

    • Story-driven vs. interview-based
    • Short-form vs. long-form episodes
    • Video interviews vs. live streams vs. pre-recorded audio
    • Different host styles and show structures

    By being a guest, you experience all these formats and figure out what's right for you before you invest in building your own show.

    3. Audience Building

    When you're a podcast guest, you get access to the host's existing audience. When you start your own podcast, you have to build an audience from zero. If your goal is visibility to new audiences, guesting is the more efficient path. You're growing an audience instead of starting from scratch.

    4. Email List Growth

    Listeners who discover you as a podcast guest can become email subscribers. This gives you a foundation of engaged followers if and when you decide to launch your own podcast. You'll already have people ready to subscribe to your show.

    5. Better Hosting Later

    Experience as a guest teaches you what makes a good interview, what questions work, how to stay engaged, and how to deliver value. This experience directly improves your ability to host if you decide to start your own show later.

    About Me & Interview Connections

    I founded Interview Connections in 2013 so I could be a stay-at-home mom, and my dad was my first client. Fast forward to today, and we've booked over 50,000 podcast interviews for thousands of coaches, consultants, and experts.

    I've been podcasting since 2014 and speak into a microphone every single day as part of my work. This experience—combined with booking tens of thousands of podcast interviews—gives me a unique perspective on what works for coaches who want to leverage podcasting for business growth.

    Join Me for More Training

    Ready to learn how to turn podcast interviews into dream coaching clients? I'm inviting you to my free Podcast Guesting Masterclass, where I'll teach you exactly how to leverage podcast guesting as a client acquisition strategy.

    Reserve your spot now:

    https://interviewconnections.com/masterclass-2026/

    Timestamps

    0:02 — Episode intro and my background with Interview Connections

    0:45 — The common question coaches ask about podcasting

    1:30 — My recommendation: Be a guest first

    2:15 — Reason #1: Develop microphone skills

    3:00 — Reason #2: Experience different podcast formats

    4:15 — Reason #3: Gain access to existing audiences

    5:00 — Reason #4: Build your email list

    5:45 — Reason #5: Become a better host later

    6:30 — Final thoughts and invitation to the masterclass
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    4 分
  • Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership

    Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership
    2026/07/23

    Lisa shares her unconventional path from being a top real estate agent in DC to building a thriving women's business community. She dives into:

    Her Origin Story & "Homes and Hops" (5:00) Lisa's creative content strategy that connected local breweries to real estate value. A study proved that properties near craft breweries increased in value, and she leaned into that insight to build visibility in her market locally. The lesson: smart positioning beats just showing up.

    The Pivot & Pandemic Clarity (13:00) In 2020, Lisa read "Find Your Shine" by Dr. Claudia Beeney, which helped her identify her actual strengths and passions. She then entered her local Women Entrepreneurs Business Incubator (WEE program) through YBI, which became the catalyst for Dandelion Inc. Action item for listeners: look up local business incubators in your area—they're everywhere and offer grant money, community, and accountability.

    Why "Dandelion"? (19:50) They were eating dandelion salad when naming the company. Her husband suggested it, and another entrepreneur in the incubator pushed her to lean into the symbolism: dandelions spread their seeds without needing a bee. They represent health, wellness, hardiness, and the ability to break through concrete. No fluff, just pure resilience.

    The Ecosystem Model (26:45) Dandelion Inc. is intentionally built as a multi-level community—not just a mastermind. Lisa wanted to recreate what "good old boys clubs" do so well (elevate, connect, create opportunities) but make it collaborative and accessible to everyone. She listened to her members when they said, "Don't make me decide every month"—so she created recurring membership instead of pay-as-you-go. Key insight: Listen to your customers. They tell you what they need.

    Community Over Competition (27:00) Lisa challenges the stereotype that women are individualistic and competitive. Historically, women were collaborative. She wanted to defunk that narrative and build something natural for how women actually work together.

    Low-Ticket, High-Value (31:00) A coach once told Lisa she "gives too much for too little." Her response: accessible pricing means more people can participate, and that creates richer collaboration. She welcomes solopreneurs, growing businesses, and seasoned entrepreneurs. The cross-generational learning is unexpected and powerful—newer business owners bring tech skills; established owners bring strategic wisdom.

    The "Dandies" Moment (36:00) The community organically started calling themselves the "Dandies," and created "Digital Dandies"—members who show up to events together, take photos for each other's marketing, and amplify together. This is organic brand love. When your audience names themselves, you've built something real.

    Mostly Virtual, Some IRL (35:34) 95% virtual weekly meetups, but Lisa activates ambassadors in different cities to create in-person opportunities when there's enough local density. Flexibility at scale.

    Key Takeaway: "If you lead with intent, the rest will follow." — Lisa Resnick

    How to Connect with Lisa:

    • Website: www.dandelion-inc.com
    • Schedule a 15-minute call with Lisa directly by emailing her at lisa@dandelion-inc.com
    • Email: lisa@dandelion-inc.com
    • Podcast: The Seed Growing Your Business podcast (12,000+ subscribers)
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    37 分
  • Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling

    Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling
    2026/07/16
    Episode OverviewMark Skalla is on the show fresh off a move to Colorado (with amazing mountain views), and we dive into the thing that keeps most founders stuck: refusing to systematize. Mark's journey is fascinating—he built a successful digital marketing agency to seven figures, then exited to focus entirely on operations. Along the way, he discovered that great marketing often exposes weak systems and operational bottlenecks. Now, he helps founder-led businesses do what founders hate doing: documenting processes, letting go of control, and building leadership teams. If you're a founder who's doing all the sales calls, making all the decisions, and wondering why you can't take a vacation, this episode is for you.What We CoveredMark's Origin Story (4:45)He started as a very successful freelancer, then hit a growth ceiling. He knew he needed to hire, even though he wasn't prepared to. As an agency owner, he became the exact founder he's now helping—doing everything in his head, training people to copy what he did instead of giving them real ownership, and refusing to say no to anything (custom programming, web design, features that "F" him up).His big turning point: His own marketing was so good that clients would say, "We have to pause our contract. We can't handle any more customers." At first, this was a bragging right. Then he realized the revenue loss was hurting. He got curious and realized his clients were doing the same thing he was—everything living in their head, no real processes.He exited his agency, took W-2 roles in operations to immerse himself in scaling, successfully helped multiple companies remove founder bottlenecks and scale revenue/profitability, then wrote The Leverage Point to codify what he'd learned. Now he works with founders through Fulcrum Fractional.Why Founders Won't Systematize (10:36)Founders are addicted to being the hero. There's a psychological reward in saving the day. Mark didn't want to create rigid service tiers because he wanted to stay flexible and not lose clients. But what happened? Every proposal had to be reviewed by him. Every custom request had to be customized. He lost his freedom in pursuit of flexibility.He even started doing things outside his expertise (web design, custom programming) just because he didn't want to say no. It wasn't until he learned that systems were his savior that he got his time back.The Problem with Service Delivery Owners (9:21)Jess shared her own experience: as an agency owner, she's NOT in service delivery anymore. She does sales calls and group calls, but her team does the show pitching and booking. But she sees so many agency owners stuck in the day-to-day client work, unable to elevate to CEO.Mark: Founders think systematizing will lose the magic. It won't. It'll give you your freedom back. You'll be able to go to your kid's game, take a vacation, and have predictable results because you're working off a system, not just your own genius.How to Create Systems Without Killing Magic (13:00)Data is your savior. What you're using instinct and raw talent for? Data will show you that you're actually asking the same questions every time. You just haven't written them down.The process: Document what you're actually doing (you'll be shocked how repeatable it is). Then give your team agency to own outcomes, not processes. Here's the difference:Own the process: Follow exactly what I do, exactly how I do it.Own the outcome: Here's the result I need. Here's the process we're using now. If you find a better way, let's evolve it.When your team owns the outcome and understands the KPIs, they'll organically start improving the process. Jess gave an example: their show research process has changed dramatically over the years because the team doing the work identified redundancies and inefficiencies.The Dynamic Process Problem (16:17)Here's something founders miss: Every time you hire someone, your processes change. New handoffs, new reporting, new ownership. If you're working off static documents with no outcome ownership, they stop working.Example: You developed a process that worked perfectly with 5 people. Now you have 12 people. The same process breaks because nobody knows who owns what at the new handoff points. Mark: "We don't think as founders, I did this and it worked perfectly. Why is it not working now? Well, now you have five more people and this part gets handed to this person. Now who owns it?"This is why so many founders get "stuck" with 11 p.m. emails and constant firefighting—not because the system is broken, but because they never updated ownership as the org grew.Leadership: Teaching How to Think, Not Solving Problems (19:21)This is the hard part. As a founder, when someone brings you a problem you've solved before, your instinct is to solve it in 5-10 minutes. But every time you do that, you're teaching them: "When you have a problem, I'll fix it." You're not grooming them to own outcomes.Real leadership is teaching...
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    28 分
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