エピソード

  • ICTV: The Top 5 Benefits of Podcast Guesting for Coaches

    ICTV: The Top 5 Benefits of Podcast Guesting for Coaches
    2026/08/04

    In this episode of Interview Connections TV , Jessica Rhodes, Gabby and Amelia break down exactly why being a podcast guest beats almost every other marketing strategy for coaches: you clarify your message, get found by AI search, multiply one interview into weeks of content, reach warm pre-sold audiences, and build relationships that turn into clients and referrals. Do you want to learn more about how to use podcast guesting to get more coaching clients?

    Register for our free Podcast Guesting Masterclass 👉https://interviewconnections.com/sign-me-up-masterclass

    00:00 Top Benefits Intro

    00:15 Messaging Clarity

    00:58 Elevator Pitch Practice

    03:11 SEO and GEO Boost

    04:56 Repurpose Interview Content

    06:36 Reach New Audiences

    08:56 Build Host Relationships

    10:36 Networking and Pre Calls

    13:28 Stay Connected Outro
    続きを読む 一部表示
    15 分
  • Ask Jess: What is a Podcast One Sheet?

    Ask Jess: What is a Podcast One Sheet?
    2026/08/04
    Episode OverviewJessica Rhodes, founder and CEO of Interview Connections (the first-ever podcast booking agency), introduces the podcast one sheet, a critical tool for anyone looking to get booked on podcasts. Learn what it is, what it includes, and why it's essential to your podcast guesting strategy.Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches, consultants, and experts land more dream clients through podcast guesting.The Origin Story (0:02 - 0:29)Jessica founded Interview Connections in 2013 to be a stay-at-home momHer dad, Jim Palmer, was her first clientShe needed a tool to help pitch him to podcasters—the podcast one sheet was bornWhat is a Podcast One Sheet? (0:29 - 2:40)A professionally designed, one-page PDF that gives podcast hosts everything they need to say "yes" to having you on their show.When Jessica started pitching her dad to podcasters, she realized every host needed the same information:His bioHow to introduce himTopic ideas they could discussQuestions they could askLinks and contact informationThis is the foundation of the podcast one sheet.Components of a Podcast One Sheet#1: Your Bio (200 words, written in third person)Communicates who you are and what you doShares your journey and credibilityIncludes personal touches that humanize youExample: Jessica's bio mentions she's a mom with two athletic kids, backyard chickens, two cats, and two gerbilsWhy it matters: Hosts read this aloud as your introduction—make sure it flows naturally when spoken#2: Three to Five Suggested Interview TopicsGive hosts a sense of what you could discuss with their audienceMust speak directly to their target audience's pain points and interestsShould be specific and tease the unique frameworks and stories you'd bringHelps hosts envision the value of having you on the show#3: Suggested Interview QuestionsProvide questions hosts can read and ask verbatimMakes the host's job incredibly easyTakes the guesswork out of what to ask youShows hosts exactly how the conversation could flowWhy This Matters (2:15 - 2:40)Make the host's job easy = Get bookedHosting a podcast requires significant work:Facilitating interviewsEditing contentPublishing episodesProducing showsPromoting contentWhen you provide a host with: ✅ A polished bio they can read as your introduction ✅ Clear topic ideas ✅ Ready-made questionsYou're removing friction from the booking decision. Hosts are more likely to say "yes," have a great interview, and give you a great spotlight for your expertise and story.Key Takeaways🎯 A podcast one sheet is non-negotiable for anyone serious about podcast guesting 🎯 One page is the magic number—keep it simple and scannable 🎯 Make the host's job easy—provide bio, topics, and questions they can use immediately 🎯 Be specific, not broad—generic topics get passed over 🎯 Add personality—personal details help hosts connect with you as a real person 🎯 Professional design matters—it's the first impressionCall to ActionReady to turn podcast interviews into dream coaching clients?Reserve your spot in Jessica's FREE Podcast Guesting MasterclassLink: interviewconnections.com/masterclassLearn how to create a one sheet that actually convertsGet booked on the podcasts that matter to your businessResources MentionedInterview Connections: interviewconnections.comPodcast Guesting Masterclass: interviewconnections.com/masterclass
    続きを読む 一部表示
    4 分
  • How to Avoid the Cash Flow Trap That Kills Growing Brands with Scotty Palmer

    How to Avoid the Cash Flow Trap That Kills Growing Brands with Scotty Palmer
    2026/07/30
    Episode Overview:

    In this episode, Jess Rhodes interviews Scotty Palmer, founder of Palmer's Strategic Advisors, to explore the financial blind spots that threaten product-based businesses—especially breweries, distilleries, and CPG brands. Scotty shares his journey from corporate finance to fractional CFO work and reveals the critical differences between how service-based and product-based businesses manage cash flow. The centerpiece of this conversation is a real-world case study about a hot sauce brand that almost destroyed itself by saying yes to a major retailer order.

    Key Takeaways

    The Cash Conversion Cycle Problem — When a retailer like Kroger or Publix wants to stock your product in 50 stores, it sounds like a dream. But there's a hidden trap: you pay for inventory and production upfront, then wait 60-90 days to get paid. For many brands, this gap turns revenue into a cash crisis.

    Bank Balance vs. Real Numbers — Most business owners run their companies based on what's in the account, not what the numbers actually tell them. Your bank balance today reflects decisions made 90 days ago, not what's happening right now.

    The 13-Week Cash Forecast Is Non-Negotiable — This is the first tool Scotty implements with every client. It's free, simple (Google "13-week cash forecast template"), and changes how founders make decisions.

    Supplier Contracts Are Leaving Money on the Table — Most small-to-mid-sized brands ($1-20M revenue) never renegotiate supplier rates. They either stay with an old quote or sign a contract at their small-brand volume, then never revisit it as they scale—leaving massive margins on the table.

    Timestamps & Topics
    • 0:00-6:35 — Pre-interview setup and sound check (practice segment—edited out of final episode)
    • 6:35 — Episode intro and Scotty's background
    • 8:26-10:50 — Scotty's origin story: why he specializes in food and beverage
    • 12:05-15:55 — The hot sauce brand story — how a dream retail order nearly caused cash flow collapse
    • 18:24-19:33 — Why businesses fail: running off bank balance instead of real numbers
    • 20:20-21:56 — The power of 13-week cash forecasting
    • 23:26-26:48 — The biggest expense leak: supplier contracts and negotiation
    • 27:00-27:48 — Call to action and resources

    About Scotty Palmer

    Scotty Palmer is a licensed CPA and fractional CFO at Palmer's Strategic Advisors. He specializes in helping breweries, distilleries, CPG brands, and non-alcoholic beverage companies build financial foundations for sustainable growth. His background spans pizza restaurants, corporate finance, and the Honey Baked Ham Company—giving him deep roots in the food and beverage world.

    Resources & Links
    • Take Scotty's Cash Leak Assessment: palmersadvisors.com/cash — A 5-10 minute, 14-question quiz to identify where your business is leaking cash and margin
    • Free 13-Week Cash Forecast Template — Search "13-week cash forecast template free" on Google
    • Find Scotty Online: Palmer's Strategic Advisors social media and website

    Guest Links
    • Website: palmersadvisors.com
    • Free Cash Assessment: https://palmersadvisors.com/free-margin-audit/
    続きを読む 一部表示
    19 分
  • Ask Jess: Should I start a podcast or be a guest instead?

    Ask Jess: Should I start a podcast or be a guest instead?
    2026/07/28
    Episode Overview

    One of the most common questions I hear from coaches is: Should I start my own podcast or focus on being a podcast guest? In this episode, I'm sharing my recommendation based on 13+ years of helping coaches leverage podcasting for business growth. The answer might surprise you.

    Key Takeaways

    ✓ Be a podcast guest first — 99% of the time, I recommend being a guest before starting your own podcast

    ✓ Gain microphone experience — Speaking into a microphone doesn't come naturally; guest appearances help you develop this skill

    ✓ Test different formats — Experience various podcast styles (story-driven, short, long, video, live stream, audio-only) before committing to your own

    ✓ Build audience access — Leverage existing audiences rather than starting from scratch

    ✓ Grow your email list — Convert podcast guest listeners into subscribers who'll support your future podcast

    ✓ Become a better host — Guest experience makes you more effective if you later start your own show

    Why I Recommend Being a Guest First

    1. Microphone Skills

    Most coaches are used to working directly with clients—not speaking to an audience through a microphone. I've been doing this since 2014, and I speak into a microphone every single day I'm at my computer. But for most of you, it doesn't come naturally at first. Guest appearances let you develop this skill in a low-pressure way without biting off more than you can chew.

    2. Format Exploration

    There are so many different podcast styles out there:

    • Story-driven vs. interview-based
    • Short-form vs. long-form episodes
    • Video interviews vs. live streams vs. pre-recorded audio
    • Different host styles and show structures

    By being a guest, you experience all these formats and figure out what's right for you before you invest in building your own show.

    3. Audience Building

    When you're a podcast guest, you get access to the host's existing audience. When you start your own podcast, you have to build an audience from zero. If your goal is visibility to new audiences, guesting is the more efficient path. You're growing an audience instead of starting from scratch.

    4. Email List Growth

    Listeners who discover you as a podcast guest can become email subscribers. This gives you a foundation of engaged followers if and when you decide to launch your own podcast. You'll already have people ready to subscribe to your show.

    5. Better Hosting Later

    Experience as a guest teaches you what makes a good interview, what questions work, how to stay engaged, and how to deliver value. This experience directly improves your ability to host if you decide to start your own show later.

    About Me & Interview Connections

    I founded Interview Connections in 2013 so I could be a stay-at-home mom, and my dad was my first client. Fast forward to today, and we've booked over 50,000 podcast interviews for thousands of coaches, consultants, and experts.

    I've been podcasting since 2014 and speak into a microphone every single day as part of my work. This experience—combined with booking tens of thousands of podcast interviews—gives me a unique perspective on what works for coaches who want to leverage podcasting for business growth.

    Join Me for More Training

    Ready to learn how to turn podcast interviews into dream coaching clients? I'm inviting you to my free Podcast Guesting Masterclass, where I'll teach you exactly how to leverage podcast guesting as a client acquisition strategy.

    Reserve your spot now:

    https://interviewconnections.com/masterclass-2026/

    Timestamps

    0:02 — Episode intro and my background with Interview Connections

    0:45 — The common question coaches ask about podcasting

    1:30 — My recommendation: Be a guest first

    2:15 — Reason #1: Develop microphone skills

    3:00 — Reason #2: Experience different podcast formats

    4:15 — Reason #3: Gain access to existing audiences

    5:00 — Reason #4: Build your email list

    5:45 — Reason #5: Become a better host later

    6:30 — Final thoughts and invitation to the masterclass
    続きを読む 一部表示
    4 分
  • Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership

    Low-Ticket, High-Trust: Lisa Resnick's Model for Accessible Membership
    2026/07/23

    Lisa shares her unconventional path from being a top real estate agent in DC to building a thriving women's business community. She dives into:

    Her Origin Story & "Homes and Hops" (5:00) Lisa's creative content strategy that connected local breweries to real estate value. A study proved that properties near craft breweries increased in value, and she leaned into that insight to build visibility in her market locally. The lesson: smart positioning beats just showing up.

    The Pivot & Pandemic Clarity (13:00) In 2020, Lisa read "Find Your Shine" by Dr. Claudia Beeney, which helped her identify her actual strengths and passions. She then entered her local Women Entrepreneurs Business Incubator (WEE program) through YBI, which became the catalyst for Dandelion Inc. Action item for listeners: look up local business incubators in your area—they're everywhere and offer grant money, community, and accountability.

    Why "Dandelion"? (19:50) They were eating dandelion salad when naming the company. Her husband suggested it, and another entrepreneur in the incubator pushed her to lean into the symbolism: dandelions spread their seeds without needing a bee. They represent health, wellness, hardiness, and the ability to break through concrete. No fluff, just pure resilience.

    The Ecosystem Model (26:45) Dandelion Inc. is intentionally built as a multi-level community—not just a mastermind. Lisa wanted to recreate what "good old boys clubs" do so well (elevate, connect, create opportunities) but make it collaborative and accessible to everyone. She listened to her members when they said, "Don't make me decide every month"—so she created recurring membership instead of pay-as-you-go. Key insight: Listen to your customers. They tell you what they need.

    Community Over Competition (27:00) Lisa challenges the stereotype that women are individualistic and competitive. Historically, women were collaborative. She wanted to defunk that narrative and build something natural for how women actually work together.

    Low-Ticket, High-Value (31:00) A coach once told Lisa she "gives too much for too little." Her response: accessible pricing means more people can participate, and that creates richer collaboration. She welcomes solopreneurs, growing businesses, and seasoned entrepreneurs. The cross-generational learning is unexpected and powerful—newer business owners bring tech skills; established owners bring strategic wisdom.

    The "Dandies" Moment (36:00) The community organically started calling themselves the "Dandies," and created "Digital Dandies"—members who show up to events together, take photos for each other's marketing, and amplify together. This is organic brand love. When your audience names themselves, you've built something real.

    Mostly Virtual, Some IRL (35:34) 95% virtual weekly meetups, but Lisa activates ambassadors in different cities to create in-person opportunities when there's enough local density. Flexibility at scale.

    Key Takeaway: "If you lead with intent, the rest will follow." — Lisa Resnick

    How to Connect with Lisa:

    • Website: www.dandelion-inc.com
    • Schedule a 15-minute call with Lisa directly by emailing her at lisa@dandelion-inc.com
    • Email: lisa@dandelion-inc.com
    • Podcast: The Seed Growing Your Business podcast (12,000+ subscribers)
    続きを読む 一部表示
    37 分
  • Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling

    Agency Owner Pitfalls: Bottlenecks, Leadership Development and Scaling
    2026/07/16
    Episode OverviewMark Skalla is on the show fresh off a move to Colorado (with amazing mountain views), and we dive into the thing that keeps most founders stuck: refusing to systematize. Mark's journey is fascinating—he built a successful digital marketing agency to seven figures, then exited to focus entirely on operations. Along the way, he discovered that great marketing often exposes weak systems and operational bottlenecks. Now, he helps founder-led businesses do what founders hate doing: documenting processes, letting go of control, and building leadership teams. If you're a founder who's doing all the sales calls, making all the decisions, and wondering why you can't take a vacation, this episode is for you.What We CoveredMark's Origin Story (4:45)He started as a very successful freelancer, then hit a growth ceiling. He knew he needed to hire, even though he wasn't prepared to. As an agency owner, he became the exact founder he's now helping—doing everything in his head, training people to copy what he did instead of giving them real ownership, and refusing to say no to anything (custom programming, web design, features that "F" him up).His big turning point: His own marketing was so good that clients would say, "We have to pause our contract. We can't handle any more customers." At first, this was a bragging right. Then he realized the revenue loss was hurting. He got curious and realized his clients were doing the same thing he was—everything living in their head, no real processes.He exited his agency, took W-2 roles in operations to immerse himself in scaling, successfully helped multiple companies remove founder bottlenecks and scale revenue/profitability, then wrote The Leverage Point to codify what he'd learned. Now he works with founders through Fulcrum Fractional.Why Founders Won't Systematize (10:36)Founders are addicted to being the hero. There's a psychological reward in saving the day. Mark didn't want to create rigid service tiers because he wanted to stay flexible and not lose clients. But what happened? Every proposal had to be reviewed by him. Every custom request had to be customized. He lost his freedom in pursuit of flexibility.He even started doing things outside his expertise (web design, custom programming) just because he didn't want to say no. It wasn't until he learned that systems were his savior that he got his time back.The Problem with Service Delivery Owners (9:21)Jess shared her own experience: as an agency owner, she's NOT in service delivery anymore. She does sales calls and group calls, but her team does the show pitching and booking. But she sees so many agency owners stuck in the day-to-day client work, unable to elevate to CEO.Mark: Founders think systematizing will lose the magic. It won't. It'll give you your freedom back. You'll be able to go to your kid's game, take a vacation, and have predictable results because you're working off a system, not just your own genius.How to Create Systems Without Killing Magic (13:00)Data is your savior. What you're using instinct and raw talent for? Data will show you that you're actually asking the same questions every time. You just haven't written them down.The process: Document what you're actually doing (you'll be shocked how repeatable it is). Then give your team agency to own outcomes, not processes. Here's the difference:Own the process: Follow exactly what I do, exactly how I do it.Own the outcome: Here's the result I need. Here's the process we're using now. If you find a better way, let's evolve it.When your team owns the outcome and understands the KPIs, they'll organically start improving the process. Jess gave an example: their show research process has changed dramatically over the years because the team doing the work identified redundancies and inefficiencies.The Dynamic Process Problem (16:17)Here's something founders miss: Every time you hire someone, your processes change. New handoffs, new reporting, new ownership. If you're working off static documents with no outcome ownership, they stop working.Example: You developed a process that worked perfectly with 5 people. Now you have 12 people. The same process breaks because nobody knows who owns what at the new handoff points. Mark: "We don't think as founders, I did this and it worked perfectly. Why is it not working now? Well, now you have five more people and this part gets handed to this person. Now who owns it?"This is why so many founders get "stuck" with 11 p.m. emails and constant firefighting—not because the system is broken, but because they never updated ownership as the org grew.Leadership: Teaching How to Think, Not Solving Problems (19:21)This is the hard part. As a founder, when someone brings you a problem you've solved before, your instinct is to solve it in 5-10 minutes. But every time you do that, you're teaching them: "When you have a problem, I'll fix it." You're not grooming them to own outcomes.Real leadership is teaching...
    続きを読む 一部表示
    28 分
  • The ROI of Podcasting That No One Talks About

    The ROI of Podcasting That No One Talks About
    2026/07/09
    Episode Overview

    Jess and Shanna do a pod swap after recording an episode together on Shanna's show the day before. They dive deep into how Shanna has been leveraging podcasting as a brand-building tool alongside her photography business for the past six years. You'll hear about her journey from starting her photography business in college to finding her niche in boudoir photography, and why she decided to start the Shine Podcast to reach and help women on a larger scale.

    What We Covered

    Shanna's Origin Story (3:30)

    How she started photography while in college, moved into wedding photography in Las Vegas, and the humbling learning curve of working closely with experienced photographers who challenged her every day.

    The Boudoir Photography Experience (9:34)

    What boudoir shoots are really about, why they're so transformative for women, and how Shanna uses vulnerability during shoots to help her clients feel more confident about themselves.

    Why She Started the Shine Podcast (7:13)

    Her desire to help women on a larger scale after realizing how powerful her one-on-one connections were during boudoir shoots. The podcast as a way to build trust with past, current, and future clients.

    The Real ROI of Podcasting (14:45)

    Why direct conversion from podcast to client isn't the only (or best) way to measure success. How podcasting builds authority, trust, and visibility—the ingredients that matter long-term.

    Guest Booking & Systems (22:20)

    How her guest booking strategy evolved from cold outreach to having agencies (like Interview Connections) send her great guests, and why having that system in place makes consistency possible.

    Podcast Promotion & Content Repurposing (24:18)

    Her current strategy: email newsletter, Instagram, her website, and all major podcast platforms. Plus, her unexpected discovery about Pinterest as a hidden gem for podcast discovery—70% of her website traffic from social comes from Pinterest alone.

    Pinterest for Podcasters (28:49)

    Why Pinterest is a search engine (not just social), how pins live for a year or longer, and why it's worth 5 minutes a week of your time.

    Key Takeaways
    • Podcasting isn't just for direct client conversion—it's a trust-building and authority-building tool that shows up across your entire marketing ecosystem.
    • If you can't see direct ROI from podcasting, zoom out. Your listeners are in your email list, following your socials, and becoming clients months later.
    • A podcast host needs a system for guest booking to stay consistent. Having agencies or an outreach process means your calendar doesn't depend on you.
    • Pinterest is criminally underrated for podcast promotion. It's a search engine where people are actively looking, and your pins live far longer than Instagram posts.
    • Long-form content (like podcasts) lets you show up as yourself in a way short social media posts can't.

    Resources & Links

    Shanna's Podcast:

    • Apple Podcasts: Shine Podcast with Shanna Star
    • Instagram: https://www.instagram.com/shinepodcastwithshannastar/

    Shanna's Photography & Website:

    • https://www.davistaphotography.com

    Tools & Platforms Mentioned:

    • Opus Clips: Affiliate Link
    • Alloware (text marketing software, integrates with HubSpot
    続きを読む 一部表示
    31 分
  • How to Scale Your Business Without Losing Control

    How to Scale Your Business Without Losing Control
    2026/07/02
    Episode OverviewMatt Symes is a transformation strategist who's worked with 500+ organizations and contributed to over $1 billion in profitable growth. In this episode, he breaks down the predictable revenue milestones where founder-led businesses hit a wall, and how to scale without losing your mind (or your life). If you're a founder making between $500K-$5M in revenue, this conversation is for you. We dig into sales systemization, why not all revenue is good revenue, and the concept of the "badlands"— that uncomfortable zone where you need a $5M company's infrastructure but can't afford it yet.What We CoveredMatt's Origin Story (1:46)His unique background: great-grandson of a subsistence farmer, grandson of a first-gen entrepreneur roofer, son of the first college-grad in his family who brought modern management systems from Procter & Gamble to a billion-dollar company in Canada. This mix of blue-collar work ethic and white-collar systems thinking shaped everything he does.The Predictable Revenue Ceiling (5:44)Why founders hit a wall at specific revenue points:$300-500K: You're selling yourself. It's "the Jessica Rhodes show"—your ability to close deals.$1M+: You're in the top 6% of businesses. Now you need systems beyond yourself.$5M+: Only 4% of the million-dollar businesses ever get here (2.4 out of 1,000 total). The whole game shifts from doing the work to managing processes.The Shift from Doing to Managing (5:44)Around $1.8M, you can't hold it together with duct tape and a couple of good people anymore. You have to go from:Managing the sale → managing the sales processManaging the job → managing the scheduling processManaging 2-3 people → managing HR and the entire employee lifecycleSystemizing Your Sales Process (9:16)The sales funnel has five predictable steps: Suspect → Prospect → Qualified Opportunity → Proposal → Yes/No/Nurture.When you systematize it, you're not looking for a salesperson who's as good as you (they won't be). You're looking for someone who can hit 80% of your performance. Then you manage through five key metrics:Total potential opportunitiesTotal dollar value of those opportunitiesCycle time (first contact to conversion)Touch time (number of meetings required)Conversion percentageYou meet with your sales leader for an hour a week to look at the health of the funnel and identify bottlenecks—not to do the sales yourself.Not All Revenue is Good Revenue (13:20)This was a huge theme in Jess's journey too. Having clients that don't fit your model costs you way more time and energy than their revenue is worth. Matt breaks it down:You need to know: What problem do I solve? For who? What's the value?You are ONE part of a three-part equation (you + customer + value created).The same expertise deployed with different clients yields completely different results. Example: Matt can do 2 days of strategy work for a cohort of 10 companies at $3,750/month each = $37,500 total. Or $20,000 for one company. Or a nonprofit at $2,000. The same work, vastly different margins.Know your ticket price and work backward. If Jess books Matt on a podcast and it brings 2 customers in 12 months, the investment pays for itself.The Badlands: $1.8M-$5M Revenue (24:38)This concept comes from Greg Crabtree's Simple Numbers. Between $1.8M and $5M, you need the full infrastructure of a $5-6M company (sales team, marketing team, HR systems, operations), but you can't afford any of it.At around $2.2-2.3M, this hits hard. You're going to stretch something: your time, your bank account, or take outside investment. There is no calm way through the badlands.Matt's grandfather (the roofer) ran into this. He hired family, got trucks running everywhere, but nobody was looking at the bottom line. Revenue is vanity, cash is sanity. So at a certain point, his grandfather said "enough." He gave everyone their trucks and ladders, scaled way back, got hyper-profitable, built a war chest, and retired at 49—fully funding his kids' education and leaving the family set up for life.Build Your Business Around Your Best Life (23:32)Don't ask: "How big can this business be?" Ask: "What do I want my life to look like? And how do I build a business that serves that?"For Jess right now: she has two kids (10 and 13), she's driving to cheer practice four days a week, and she wants a lifestyle business that supports her being a present mom. That's not a failure. That's clarity.For someone else, it might be: I want $500K in profit, I want to own 100% of the business (not be CEO), and I want to landscape two days a week because it fills my bucket.Once you know your best life, you can say: What do I love doing in this business? What do I hate doing? Let's systematize the stuff you hate and find people who love it.Using AI to Build Your Sales SOP (32:21)Matt uses an AI note-taker in all his meetings. Take every sales conversation you've had (the wins and the losses), and use AI to extract:The objections that come upHow ...
    続きを読む 一部表示
    33 分