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  • Why Members Really Cancel with Nathalie Doremieux

    Why Members Really Cancel with Nathalie Doremieux
    2026/08/07
    Nathalie Doremieux, co-founder of The Membership Lab, has helped build over 300 membership sites. Her position after nearly two decades: when members stall, drift, and cancel, it's rarely the member. It's the design. In this episode: - Why "they didn't do the work" is usually a cover story, and what the cancel notification actually means - How to find the exact spot in your program where members get stuck (tracking, asking, and the questions that repeat on your calls) - Why the platform is rarely the problem, and how to tell when you've genuinely outgrown it - The month before a member cancels: paying without logging in, delivery formats that don't fit, activity mistaken for progress - Cancellation flow design: instant cancel, no email requirement, no save-offer gauntlet, and why the exit is the last thing they remember - Price as a filter, interest lists, co-creation, and running your first launch as a capped beta - Where narrow AI tools get members to take action (drafting, role play, implementation) and where bots just annoy people - The one thing to do this week: start tracking what your members do and don't do Connect with Nathalie Doremieux: - The Membership Lab: https://themembershiplab.com/ - LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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    1 時間 7 分
  • Stop Account Sharing and Recover 5-10% Net New Revenue - Ahmed Saleh

    Stop Account Sharing and Recover 5-10% Net New Revenue - Ahmed Saleh
    2026/07/30
    Free two-week Rupt trial for MemberFix listeners: https://rupt.dev/memberfix/ If five people are using one login on your membership site, four of them are not paying you. According to Rupt's data, 15-20% of accounts on a typical membership or eLearning site are shared - and without the right tooling, it goes unmeasured. Ahmed Saleh, founder and CEO of Rupt, built his company on a counterintuitive idea: account sharers are warm leads, not thieves. They already use and love the product - they just have to pay for it. In this episode, he breaks down the math (5-10% net new revenue, roughly $50-100k per $1M in revenue), the psychology of converting sharers with polite challenges instead of blocks, and how to protect your site without punishing legitimate members. In this episode, you'll learn: - How common account sharing really is - and why eLearning and memberships are among the highest targets - How to run the back-of-napkin math for your own site (and the calculator on rupt.dev that does it for you) - The three cohorts of account sharers and how to handle each one - Why you should never hard-block a shared account, and what to do instead - How to avoid false positives for members who travel, use VPNs, or own several devices - The abuse types AI is making cheaper: trial farming, scraping, and community scamming Connect with Ahmed Saleh and Rupt: https://rupt.dev/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact/
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    54 分
  • What AI Agents Mean for Membership Businesses, with Jack Arturo

    What AI Agents Mean for Membership Businesses, with Jack Arturo
    2026/07/24
    After a broken leg left him stuck in bed for two months, Jack Arturo - creator of WP Fusion, the glue between WordPress and CRMs - started turning AI agents into coworkers. His message for membership business owners: you don't need to be a developer to do the same. In this conversation: - The free, low-risk way to start: give an AI read-only access to your inbox and ask it how it can help - Build it or buy it? Jack's two-question test settles it - Why AI accelerates people with real expertise instead of replacing them - What AutoJack - the agent Jack says runs his company and can call his bank - teaches about supervising how much access an agent gets Connect with Jack Arturo: Blog: https://drunk.support/ WP Fusion: https://wpfusion.com/ Very good plugins: https://verygoodplugins.com/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact/
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    37 分
  • Membership SEO When Your Best Content Is Behind a Paywall | Phil Hudson

    Membership SEO When Your Best Content Is Behind a Paywall | Phil Hudson
    2026/07/03
    Want a no BS audit of your site and SEO? Normally $97, free for MemberFix listeners. The content your members pay for sits behind a paywall, which means Google and AI can't see it. And what they can't see, they can't recommend. Phil Hudson of Rook Digital breaks down how membership sites actually get found in an AI-search world: free funnel content that answers real buyer questions, schema markup that hands AI your best information in a way it can't misread, and the one signal AI can't fake - genuine human experience. It's also the reason memberships hold up against AI: people pay for community and access to a real person, not the static content most of them never open. In this conversation: - Why gated content creates a specific SEO problem, and what free content actually has to do to fix it - Structured data (schema markup) as the foundation of AI search visibility - the thing Phil says most sites still skip - The extra "E" in Google's EEAT: experience is what AI can't fake, and most people leave it out of their content - Keyword stuffing vs keyword density - one is dead, one still moves rankings (and the 2% figure Phil actually uses) - Why AI conversions run higher than traditional SEO traffic, and why Phil calls AI an "idiot savant" you still have to supervise - Case studies as the linchpin of proving expertise, plus a schema-validator check you can run on your site this week Connect with Phil Hudson: rookdigital.com Get a professional site audit and personalized growth plan for free: https://rookdigital.com/op/member-fix/?utm_source=partner&utm_medium=referral&utm_campaign=memberfix LinkedIn: https://www.linkedin.com/company/rookdigitalmarketing/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment
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    1 時間 1 分
  • Shaun Nanan on Building Recurring Revenue Through Long-Term STEM Education

    Shaun Nanan on Building Recurring Revenue Through Long-Term STEM Education
    2026/06/18
    Shaun Nanan is the co-founder and academic director of Nanan Academy, a STEM education provider for youth and adults built on WordPress and LearnDash. In this episode, Shaun breaks down why sustainable education requires sustainable revenue, how Nanan Academy structures long-term student journeys (grade 3 through post-secondary), and the operational decisions behind their platform stack and business model. What we cover: - What Shaun noticed about incoming students at Saskatchewan Polytechnic - and why he built Nanan Academy to fix it earlier - The three revenue streams that make Nanan Academy sustainable: after-school tuition, school seat licenses, and camp fees - Why "you can't develop a person short term" - and how that belief shapes the curriculum, the platform, and the business model - The WordPress + LearnDash decision: why Thinkific and Google Classroom couldn't handle their vision - The "any eight-year-old can use it independently" UX standard - and how that design choice removes friction for schools, parents, and students - Why results are the only metric that matters: "If we don't have good results, there's no business" Connect with Shaun Nanan: https://nananacademy.com About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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    50 分
  • How Shane Walton Turns Course Buyers Into Business Owners

    How Shane Walton Turns Course Buyers Into Business Owners
    2026/06/05
    Shane Walton - co-founder of the Commercial Loan Broker Institute - joins MemberFix Radio to break down what commercial loan brokering actually is, why most new brokers fail before they start, and how CLBI built a five-phase training system that gets people launched instead of just educated. Behind the scenes, that system runs on a WordPress-powered membership platform plugged into a CRM, Zapier automations, gated Vimeo content, and daily marketing operations - and Shane gets honest about what actually breaks when you're supporting hundreds of active members. Key moments from this episode: Why "selling money" is the wrong frame - and what "trusted capital advisor" actually means day-to-day The most expensive mistake new brokers make (hint: it's not a knowledge gap) How CLBI evolved from in-person Denver intensives to a hybrid online system that actually sticks Why video courses alone fail - and what practice-based lock-in looks like The tech stack behind 500+ launched brokerages - and what breaks most often The launch that went sideways: automating website deployment across hosting environments Connect with Shane Walton: https://clbinstitute.com About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. Development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Book a free ops assessment at https://memberfix.rocks/contact
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    35 分
  • From Agency Owner to Coach - Alexander Ford on the Pivot and the Worldview Driving It

    From Agency Owner to Coach - Alexander Ford on the Pivot and the Worldview Driving It
    2026/05/22
    Alexander Ford spent a decade running a marketing agency before he shut it down to coach. The reason wasn't a market shift or a better business model. It was a thesis he keeps coming back to: most engagements fail not because of bad tactics or weak discipline, but because the client - or the founder - doesn't actually want to do the work the engagement requires. He joins Vic to walk through the pivot, the high-touch coaching practice he's building in its place, and the worldview connecting both. In this episode: → Why Alexander thinks pivot timing is an emotional-honesty question, not a strategy question → Why he believes the CEO is the only person who can ultimately solve an entrepreneurial business's marketing problem → The high-access coaching delivery architecture he built before locking in a formal curriculum → The exact tech stack running his client-facing hub (WordPress, LearnDash, MemberPress, Keap) → Telos: the custom Next.js + Supabase business OS he has built internally to escape what he calls the SaaS-stack tax → Where retrieval-augmented AI fits into a coaching content library, and the bifurcation he predicts between operators who can think in code and operators who only buy software The second half of this conversation is a tour of an operator toolkit you can pressure-test against your own stack. The first half is one founder's unvarnished account of why he closed a decade-old agency and started over. Connect with Alexander Ford: measurablegenius.agency About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees, so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at memberfix.rocks/contact
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    42 分
  • Why Memberships Are Losing Members in 2026 with Mike Morrison

    Why Memberships Are Losing Members in 2026 with Mike Morrison
    2026/05/08
    After 10+ years running Membership Academy, Mike Morrison has a bird's-eye view of what quietly kills membership businesses while owners are staring at the wrong metrics. In this conversation with Vic Dorfman, Mike breaks down why most owners are misdiagnosing their biggest problem, what the churn data actually tells you vs. what it hides, and why the subscription economy has fundamentally shifted against them. What you'll learn:
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    1 時間 37 分