On this episode of Media Insights, Ben Kruger, CMO of Event Tickets Center, breaks down how his team uses AI to turn proprietary fan data into a real competitive edge. Listeners will learn how his marketing org replaced slide-deck pitches with working AI prototypes, how the CRO team analyzes session data and heat maps at a much more granular level, and why personalized email campaigns built on purchase and listening history are driving stronger fan engagement.Ben also shares hard-won lessons on where AI automation breaks down: why workflows need to be fully understood by hand before handing them to AI, and why human QA is critical to catching quality drift over time. He closes with his prediction for 2027, on why companies will shift from chasing AI tools to building their own, and why early adopters will keep widening their lead.
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On this episode of Media Insights, Hogan Shrum, co-founder of AI animation platform PIPPA, joins the show to unpack how his team is turning plain-language ideas into fully produced animated video without requiring users to master AI prompting.

He explains how PIPPA achieves character consistency, why the platform translates a user's own words into optimized prompts behind the scenes, and how that's cutting regenerations down.

We also dig into PIPPA's artist royalty model (creators get paid every time their style is used), the surprising early traction in K-12 education, the economics of producing a feature-length animated film on a budget, and the PIPPA Foundation's push to reinvest AI profits back into the arts.

Try PIPPA for free at https://www.gopippa.ai/ — use code GSM26 for 25% off any paid plan.

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🎙️ On this episode of Media Insights, Lauren Esposito, CMO of Asymbl and former VP of Marketing, Global Brand, Partnerships & Media at Salesforce, joins the show to talk about building a real hybrid workforce, beyond traditional AI tooling.

She explains how Asymbl manages its digital workers like employees, with job descriptions, KPIs, and weekly one-on-ones, and shares specific examples, like a digital business analyst that briefs the C-suite every week, and an AI "content guardian" that kept a company-wide rebrand consistent across teams. The conversation gets into where AI is paying off, where it still falls short, and why moving too fast on human headcount can cost more than it saves.

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